This study investigates the websites of 36 performing arts groups to find out how these groups exploit the Internet as a channel for marketing and for communicating with their audience. The methodology of content analysis is employed to examine the websites according to a total of 36 content and functionality items grouped into seven categories. Research results show that the common contents and functions displayed on the websites of the studied performing arts groups include news, information on performing arts groups, information on performances, and linking to online ticketing systems and/or guidance on ticketing. Some of the websites take advantage of social-networking tools such as facebook, plurk, and blogs to communicate with their audience. On the other hand, only a few of the websites under study incorporate digital archives into the online documentation of their development and performances.