摘要 基隆港為過去臺灣經濟成長扮演重要的角色，然而，近年來也面對鄰近港口的強 烈競爭與中國大陸經濟成長的快速崛起所帶來的挑戰，包括臺北港、高雄港以及 中國大陸的港口，例如：廈門、福州。尤其是臺北港貨櫃中心已從2009 年3 月 開始正式營運，將逐漸影響基隆港的貨櫃吞吐量和收益。基隆港必須思考各項挑 戰與及可以克服困難的發展策略。又因兩岸間海運直航禁令解除，亦有必要探討 能為基隆港能否因此而有新發展、新契機，以及基隆港未來的經營策略。本研究 以港埠經營者的立場，透過專家訪談、尋找發展港埠的重要依據，研擬符合客製 化需求之港埠競爭策略，再審視航線組合，以近洋航線為主搭配少數之洲際航 線，強化硬體設施，增加遠洋航線之彎靠機會。提高碼頭裝卸效率，並配合近洋 航線滯港時間較短之特性，降低航商成本，減少北櫃南運之內陸拖運成本，機動 調整轉口櫃費率等，以增加基隆港的競爭力。

ABSTRACT Keelung Port has been acted as an important role in Taiwan’s economic development in past decades. However, Keelung Port faces keen competition among neighboring ports and challenges arising from rapid economic growth of mainland China, including Taipei and Kaohsiung port, as well as mainland China’s port, such as Xiamen and Fuchow Ports. Especially, Taipei port’s container terminals start operation since March of 2009. It might cause decrease of container throughput and revenues of Keelung Port. Keelung Port needs to consider its challenges and the future strategies which can be adopted for overcome the above difficulties. In consideration that the ban of direct shipping links across Taiwan Strait has eventually lifted, it is necessary, for Keelung Port, to take this chance for future development. Keelung Port needs to figure out some strategies in coping with the challenges in the future. Based on the viewpoints of terminal operators, this study explores important issues relating to how to adopt port competition strategies in order to meet customerized demand in shipping markets. It also examines the formation of shipping lines connected with Keelung Port, and provides suggestions as to how to adopt marketing measures, including how to focus on short-sea shipping lines, and to be supported by some intercontinental shipping lines. This study suggests to enhance infrastructure of Keelng Port for inducing more intercontinental shipping lines calling at Keelung Port. It also also suggests certain measures to upgrade operational efficency in container whaves in order to meet the requirements of short-sea shipping lines, of which the vessels is required to stay in port shorter than other vessels, and reduce their operational costs, and save the costs in inland haulage. Keelung Port is also suggested to adopt flexible tariff rates in order to improve its competitiveness.