:::

詳目顯示

回上一頁
題名:綠色行銷回顧與展望研究
書刊名:環境與管理研究
作者:黃慧新 引用關係
作者(外文):Huang, Hui-hsin
出版日期:2010
卷期:11:2
頁次:頁40-58
主題關鍵詞:綠色行銷環境行銷綠色消費者Green marketingGreen consumer
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:17
綠色概念與環境議題,在這一兩年來又逐漸成為產業和政府注目焦點,舉凡和「綠色」、「綠能」相關的政策與活動紛紛綠色行銷躍升發展重點,然而在行銷學術研究上,自2000年後研究卻不增反減(Chamorro, et. al., 2009),因此本文嘗試藉由綠色行銷研究主題歸納歸納與系統分類解釋這種矛盾性,並與Chamorro, et. al.(2009)分類比對,瞭解目前關於綠色行銷研究處於那個階段,研究最後並提出:企業端和消費者端跨領域整合、使用環境效應分析與消費者價值分析整合的不同研究方法,與財務取向的綠色消費者價值建構等多元研究主題以為未來綠色行銷研究者參考。
期刊論文
1.Olli, E.、Grendstad, D.、Wollebark, D.。Correlates of Environmental Behaviors: Bringing Back Social Context。Environment and Behavior,33(2),181-208。  new window
2.Menon, Ajay、Menon, Anil(1997)。Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy。The Journal of Marketing,61(1),51-57。  new window
3.Shrum, L. J.、McCarty, J. A.、Lowrey, T. M.(1995)。Buyer characteristics of the green consumer and their implications for advertising strategy。Journal of Advertising,24(2),71-82。  new window
4.Casey, E. J.(1992)。A plan for environmental packaging。Journal of Business Strategy,13(4),18-20。  new window
5.Chamorro, A.、Sergio, R.、Francisco, J. M.(2009)。Characteristics of research on green marketing。Business Strategy and the Environment,18,223-229。  new window
6.Chen, R. Y.(2009)。RFM-based eco-efficiency analysis using Takagi--Sugeno fuzzy and AHP approach。Environmental Impact Assessment Review,29(3),157-164。  new window
7.Corrado, M.、Ross, M.(1990)。Environmental issues in the 1990s: green issues in Britain and the value of green research data。ESOMAR Annual Congress,43,347-369。  new window
8.Drumwright, M. E.(1994)。Socially responsible organizational buying: Environmental concern as a noneconomic buying criterion。Journal of Marketing,58(3),1-19。  new window
9.Dunlap, Riley E.(1975)。The impact of political orientation on environmental attitudes and actions。Environment and Behavior,7(4),428-453。  new window
10.Easterling, D.、Miller, S.、Weinberger, N.(1995)。Environmental consumerism: A Process of Children'€™s Socialization and Families。Psychology and Marketing,12(6),531-550。  new window
11.Hallin, P.(1995)。Environmental concern and environmental behaviour in Foley, a small town in Minnesota。Environmental and Behavior,27,558-578。  new window
12.Jaime, R. C.(2007)。E-evaluating green marketing strategy a stakeholder perspective。European Journal of Marketing,41(11),1328-1358。  new window
13.Karp, D(1996)。Values and their effect on pro-environmental behavior。Environment and Behavior,28,111-133。  new window
14.Kilboume, E.W.(1998)。Green marketing: A theoretical perspective。Journal of Marketing Management,641-655。  new window
15.Kleiner, A.(1991)。What does it mean to be green?。Harvard Business Review,69,38-47。  new window
16.Mathur, K. L.、Mathur, I.(2000)。An analysis of the wealth effects of green marketing strategies。Journal of Business Research,50,193-200。  new window
17.Mendleson, N.、Polonsky, M. J.(1995)。Using strategic alliances to develop credible green marketing。Journal of Consumer Marketing,12(2),4-18。  new window
18.Park, P. J.、Tshara, K.(2008)。Quantifying producer and consumer-based eco-efficiencies for the identification of key ecodesign issues。Journal of Cleaner Production,16,95-104。  new window
19.Polonsky, J. M.、Ottman, J.(1998)。Stakeholders' contribution to the green new product development process。Journal of Marketing Management,14,533-557。  new window
20.Roberts, J.(1996)。Sex differences in socially responsible consumers' behavior。Psychological Reports,73,139-148。  new window
21.Schlossber, H.(1991)。Green marketing has been planted ± now watch it grow。Marketing News,4(4),26-30。  new window
22.Schuhwerk, M.、Lefkoff-Hagius, S.(1995)。Green or non-green? Does type of appeal matter when advertising agreen product。Journal of Advertising,24,45-54。  new window
23.Schwartz, S.(1992)。Universals in the content and structure of values: Theoretical advances and empirical test in 20 countries。Advances in Experimental Social Psychology,10,221-279。  new window
24.Sparks, P.、Shepherd, R.(1992)。Self-identity and the theory of planned behavior: The role of identification with 'green consumerism'。Social Psychology Quarterly,55,388-399。  new window
25.Tucker, L.(1980)。Identifying the environmentally responsible consumer: The role of internal-external control of reinforcements。Journal of Consumer Affairs,14,326-340。  new window
26.ZeithamI, C. P.、ZeithamI, V. A.(1984)。Environmental management revising the marketing perspective。Journal of Marketing,48(2),46-53。  new window
27.Mainieri, T.、Barnett, E. G.、Valdero, T. R.、Unipan, J. B.、Oskamp, S.(1997)。Green Buying: The Influence of Environmental Concern on Consumer Behavior。The Journal of social psychology,137(2),189-204。  new window
28.Schwepker, Charles H.、Cornwell, T. Bettina(1991)。An Examination of Ecologically Concerned Consumers and their Intention to Purchase Ecologically Packaged Products。Journal of Public Policy and Marketing,10(2),77-101。  new window
29.Downs, G. W.(1972)。Up and Down with Ecology: The Issue Attention Cycle。The Public Interest,28(2),38-50。  new window
30.Varadarajan, P. R.(1992)。Marketing's contribution to strategy: The view from a different looking glass。Journal of the Academy of Marketing Science,20(4),323-343。  new window
31.Rex, E.、Baumann, H.(2007)。Beyond ecolabels: What green marketing can learn from conventional marketing?。Journal of Cleaner Production,15(6),567-576。  new window
32.Sanne, C.(2002)。Willing consumers-or locked-in? Policies for a sustainable consumption。Ecological Economics,42,273-287。  new window
33.Dunlap, R. E.、Van Liere, K. D.(1978)。The New Environmental Paradigm: A Proposed Measuring Instrumental and Preliminary Results。The Journal of Environmental Education,9(1),10-19。  new window
34.Gilg, A.、Barr, S.、Ford, N.(2005)。Green consumption or sustainable lifestyles? Identifying the sustainable consumer。Futures,37(6),481-504。  new window
35.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
36.Kalafatis, Stavros P.、Pollard, Michael、East, Robert、Tsogas, Markos H.(1999)。Green Marketing and Ajzen's Theory of Planned Behaviour: A Cross-Market Examination。Journal of Consumer Marketing,16(5),441-460。  new window
37.McDaniel, Stephen W.、Kolari, James W.(19871000)。Marketing Strategy Implications of the Miles and Snow Strategic Typology。Journal of Marketing,51(4),19-30。  new window
38.Walker, Orville C. Jr.、Ruekert, Robert W.(1987)。Marketing's role in the implementation of business strategies: A critical review and conceptual framework。Journal of Marketing,51(3),15-33。  new window
39.Stern, P. C.、Dietz, Tomas、Guagnano, Gregory A.(1995)。The New Ecological Paradigm in Social-Psychological Context。Environment and Behavior,27(6),723-743。  new window
40.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
圖書
1.Eagly, A. H.(1987)。Sex Differences in Social Behavior: A Social-role Interpretation。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
2.DeSimone, L. D.、Popoff, F.(1997)。Eco-efficiency - the business link to sustainable development. World Business Council for Sustainable Development WBCSD。The MIT Press。  new window
3.Hays, S.(1987)。Permanence: Environ- mental Politics in the United States 1955-1985。N.Y:Cambridge University Press。  new window
4.Inglehart, R.(1990)。Culture Shift in Advanced Western Society。Princeton, NJ:Princeton University Press。  new window
5.Ottman, Jacquelyn A.、石文新(1999)。綠色行銷:企業創新的契機。台北:商業周刊文化。  延伸查詢new window
6.Monroe, Kent B.(2003)。Pricing: making profitable decisions。McGraw-Hill。  new window
7.Miles, Raymond E.、Snow, Charles C.(1978)。Organizational Strategy, Structure, and Process。McGraw-Hill。  new window
8.Carson, Rachel(1962)。Silent Spring。Houghton Mifflin。  new window
其他
1.Winski, J. M.(19911026)。Big prizes, but no easy answers。  new window
圖書論文
1.Lipsey, M. W.(1977)。Attitudes toward the environment and pollution。Attitudes and Opinions。Englewood Cliffs, NJ:Prentice-Hall。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE