The purpose of this study was to explore consumer awareness of environmental involvement of convenience stores, environmental protection and involvement in corporate environmental image, actions corporate environmental responsibility, actions the impact of store environmental initiatives and environmental ethics. In this study, consumers of the central region of Taiwan were surveyed, A questionnaire was used to collect 474 valid samples; difference analysis and impact analysis. Based on the results of the questioning following conclusions were reached: First, the environmental protection measures, environmental ethics, unmarried populations under the age of 20 ethnic groups, groups of less than $ 10,000, the student group, the expectations of the central region convenience stores should be more to strengthen environmental protection measures, and enhance environmental ethics. Second, the impact of consumer behavior, the study found that consumers environmental involvement in the behavior of the higher requirements for environmental protection measures for the convenience store the higher. And consumers for the convenience store corporate environmental responsibility the higher the degree of recognition of the environmental ethics of recognition for the convenience store is more obvious. Convenience stores should be strengthened corporate environmental responsibility, fight for consumer recognition for the environmental ethics of convenience stores by the impact of sexual relations; not only can enhance the convenience store corporate environmental image, and increase the loyalty of consumers, contribute to the revenue the growth.