Internalization has become a trend in the healthcare services industry in recent years, leading to considerable annual growth in the value of medical tourism. In view of this trend, the Council for Economic Planning and Development (CEPD) announced on March 21, 2007 that it has drawn up a three-year plan to promote medical tourism to Taiwan and will contribute NT$ 10.5 billions to establish a complete value chain system, including communication, hospitalizing, post-surgical care both on the island and abroad, through strategic marketing and intensive advertising to build up the brand image of high-quality healthcare services in Taiwan. Taiwan, with rich tourism resources and high quality advanced medical technology, has developed a strong niche to develop medical tourism industry. That will enable this part of Taiwan to attract medical tourists traveling for health and leisure reasons. Furthermore, the relatively more competitive prices of medical treatments and traveling expenses can be appealing to foreign travelers. These reasons underscore the high growth potential of the health tourism market in Taiwan. Promoting medial tourism to western world has been a trend in Asian countries. Taiwan posses rich medical and tourist resources, that we believe, will appeal to foreigner to travel to Taiwan. This program integrates academia-industrial collaboration involving international and local organizations to make efforts in building up the brand image of medical tourism in Southern Taiwan and creating great output value.