媒介訊息如何獲得注意力：突出或相關？認知取徑媒體研究之觀點_

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題名：	媒介訊息如何獲得注意力：突出或相關？認知取徑媒體研究之觀點
書刊名：	新聞學研究
作者：	陶振超
作者(外文)：	Tao, Chen-chao
出版日期：	2011
卷期：	107
頁次：	頁245-290
主題關鍵詞：	有限容量模式；突出性；相關性；特徵搜尋模式；處理模式；新奇偵測模式；Feature search mode；Limited capacity model；Processing modes；Relevance；Salience；Singleton detection mode
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(5) 博士論文(3) 專書(0) 專書論文(0) 排除自我引用:4 共同引用:0 點閱:65

注意力配置給環境中的媒介訊息，是受到訊息特徵（突出的資訊優先）、或是人的目標、意向（相關的資訊優先）的影響，長久以來沒有定論。本文回顧與評析認知取徑媒體研究近三十年的發展，指出媒介訊息處理受注意力控制影響，現有理論多偏向配置方式由刺激物驅動的自動處理機制，或目標導向的控制處理機制單獨決定，未來應轉向為兩者共同運作決定。最後，提出處理模式及四點理論主張作為新的理論架構。

以文找文

There is no consensus as to whether attentional allocation to mediated messages is driven by message features (salient information receives attentional priority) or by people’s goals and intent (relevant information receives attentional priority). Reviewing 30 years of studies in cognitive approaches to media, this paper emphasizes that attentional control during mediated message processing relies on the joint influence of stimulus-driven (automatic) processing and goal-directed (controlled) processing rather than either of them. Finally, the processing mode model is proposed as a new theoretical framework for future research.

以文找文

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