臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：從選擇性注意力觀點探討產品置入型態與遊戲平臺之廣告效果
書刊名：中山管理評論
作者：徐淑如／董和昇／戴基峯 引用關係／詹永承
作者(外文)：Hsu, Shu-lu／Doong, Her-sen／Tai, Chi-feng／Jhan, Yung-cheng
出版日期：2017
卷期：25:2
頁次：頁489-534
主題關鍵詞：產品置入；選擇性注意力；注意力控制；注意力負載；廣告效果；Product placement；Selective attention；Mechanisms of attentional control；Load theory of attention；Advertising effect
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:15
  • 點閱點閱:13
期刊論文
1.Çeltek, E.(2010)。Mobile Advergames in Tourism Marketing。Journal of Vacation Marketing，16(4)，267-281。  new window
2.Williams, K.、Petrosky, A.、Hernandez, E.、Page, R. Jr.(2011)。Product Placement Effectiveness: Revisited and Renewed。Journal of Management & Marketing Research，7(1)，1-24。  new window
3.Matthes, J.、Schemer, C.、Wirth, W.(2007)。More Than Meets the Eye: Investigating the Hidden Impact of Brand Placements in Television Magazines。International Journal of Advertising，26(4)，477-503。  new window
4.Ha, Imsook、Yoon, Youngseog、Choi, Munkee(2007)。Determinants of adoption of mobile games under mobile broadband wireless access environment。Information & Management，44(3)，276-286。  new window
5.Yang, M.、Roskos-Ewoldsen, D. R.、Dinu, L.、Arpan, L. M.(2006)。The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names。Journal of Advertising，35(4)，143-152。  new window
6.Feijoo, C.、Gomez-Barroso, J.-L.、Aguado, J.-M.、Ramos, S.(2012)。Mobile gaming: Industry challenges and policy implications。Telecommunications Policy，36(3)，212-221。  new window
7.Lee, Mira、Faber, Ronald J.(2007)。Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention。Journal of Advertising，36(4)，75-90。  new window
8.Zajonc, R. B.(1968)。Attitudinal effects of mere exposure。Journal of Personality and Social Psychology，9(2)2，1-27。  new window
9.Bradley, Margaret M.(2009)。Natural selective attention: Orienting and emotion。Psychophysiology，46(1)，1-11。  new window
10.Gould, Stephen J.、Gupta, Pola B.、Grabner-Kräuter, Sonja(2000)。Product Placements in Movies: A Cross-cultural Analysis of Austrian, French and American Consumers' Attitudes Toward this Emerging, International Promotional Medium。Journal of Advertising，29(4)，41-58。  new window
11.Ludwig, C. J. H.、Ranson, A.、Gilchrist, I. D.(2008)。Oculomotor capture by transient events: A comparison of abrupt onsets, offsets, motion, and flicker。Journal of Vision，8(14)，1-16。  new window
12.Diao, F. F.、Sundar, S. S.(2004)。Orienting response and memory for web advertisements: Exploring effects of pop-up window and animation。Communication Research，31(5)，537-567。  new window
13.Godijn, R.、Kramer, A. F.(2008)。Oculomotor capture by surprising onsets。Visual Cognition，16(2)，279-289。  new window
14.Kim, M.-S.、Cave, K. R.(1999)。Top-down and bottom-up attentional control: On the nature of interference from a salient distractor。Perception & Psychophysics，61(6)，1009-1023。  new window
15.Theeuwes, J.(1994)。Stimulus-driven capture and attentional set: Selective search for color and visual abrupt onsets。Journal of Experimental Psychology: Human Perception and Performance，20(4)，799-806。  new window
16.Eriksen, B. A.、Eriksen, C. W.(1974)。Effects of noise letters upon the identification of a target letter in a nonsearch task。Perception and Psychophysics，16(1)，143-149。  new window
17.Terlutter, R.、Capella, M. L.(2013)。The gamification of advertising: Analysis and research directions of in-game advertising, advergames, and advertising in social network games。Journal of Advertising，42(2/3)，95-112。  new window
18.Winkler, Tina、Buckner, Kathy(2006)。Receptiveness of Gamers to Embedded Brand Messages in Advergames: Attitudes towards Product Placement。Journal of Interactive Advertising，7(1)，3-32。  new window
19.Cauberghe, Verolien、de Pelsmacker, Patrick(2010)。Advergames: The Impact of Brand Prominence and Game Repetition on Brand Responses。Journal of Advertising，39(1)，5-18。  new window
20.Nelson, M. R.、Yaros, R. A.、Keum, H.(2006)。Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game。Journal of Advertising，35(4)，87-99。  new window
21.羅順年、林清同(20120100)。線上遊戲引進置入性行銷後遊戲公平性問題對遊戲玩家罷玩傾向之影響。資訊社會研究，22(1)，48-78。new window  延伸查詢new window
22.Karrh, J. A.、Frith, K. T.、Callison, C.(2001)。Audience attitudes towards brand (product) placement: Singapore and the United States。International Journal of Advertising，20(1)，3-24。  new window
23.Yang, H. L.、Wang, C. S.(2008)。Product placement of computer games in cyberspace。CyberPsychology and Behavior，11(4)，399-404。  new window
24.Russell, Cristel Antonia(2002)。Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude。Journal of Consumer Research，29(3)，306-318。  new window
25.Shapiro, S.(1999)。When an ad's influence is beyond our conscious control: Perceptual and conceptual fluency effects caused by incidental ad exposure。Journal of Consumer Research，26(1)，16-36。  new window
26.d'Astous, Alain、Chartier, Francis(2000)。A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies。Journal of Current Issues and Research in Advertising，22(2)，31-40。  new window
27.Schneider, Lars-Peter、Cornwell, T. Bettina(2005)。Cashing in on Crashes via Brand Placement in Computer Games。International Journal of Advertising，24(3)，321-343。  new window
28.Theeuwes, J.(1992)。Perceptual selectivity for color and form。Perception and Psychophysics，51(6)，599-606。  new window
29.Theeuwes, J.(2004)。Top-down search strategies cannot override attentional capture。Psychonomic Bulletin & Review，11(1)，65-70。  new window
30.陶振超(20110400)。媒介訊息如何獲得注意力：突出或相關？認知取徑媒體研究之觀點。新聞學研究，107，245-290。new window  延伸查詢new window
31.Lavie, Nilli(1995)。Perceptual Load as a Necessary Condition for Selective Attention。Journal of Experimental Psychology: Human Perception & Performance，21(3)，451-468。  new window
32.Lavie, Nilli、Tsai, Y.(1994)。Perceptual Load as a Major Determinant of the Locus of Selection in Visual Attention。Perception & Psychophysics，56(2)，183-197。  new window
33.Lang, A.、Borse, J.、Wise, K.、David, P.(2002)。Captured by the World Wide Web: Orienting to structural and content features of computer presented information。Communication Research，29(3)，215-245。  new window
34.Bezjian-Avery, A.、Calder, B.、Iacobucci, D.(1998)。New Media Interactive Advertising vs. Traditional Advertising。Journal of Advertising Research，38(4)，23-32。  new window
35.Posner, M. I.(1980)。Orienting of attention。Quarterly Journal of Experimental Psychology，32(1)，3-25。  new window
36.Elliott, M. T.、Speck, P. S.(1998)。Consumer perceptions of advertising clutter and its impact across various media。Journal of Advertising Research，38(1)，29-41。  new window
37.Norris, Claire E.、Colman, Andrew M.(1992)。Context Effects on Recall and Recognition of Magazine Advertisements。Journal of Advertising，21(3)，37-46。  new window
38.Zajonc, R. Bob(1980)。Feeling and Thinking: Preferences Need No Inferences。American Psychologist，35(2)，151-175。  new window
39.Lavie, N.(2005)。Distracted and confused? Selective attention under load。Trends in Cognitive Sciences，9(2)，75-82。  new window
40.Lamy, D.、Egeth, H. E.(2003)。Attentional capture in singleton-detection and feature-search modes。Journal of Experimental Psychology: Human Perception and Performance，29(5)，1003-1020。  new window
41.Bacon, W. F.、Egeth, H. E.(1994)。Overriding stimulus-driven attentional capture。Perception and Psychophysics，55(5)，485-496。  new window
42.Lavie, N.、De Fockert, J.(2005)。The role of working memory in attentional capture。Psychonomic Bulletin and Review，12(4)，669-674。  new window
43.Remington, R. W.、Folk, C. L.、McLean, J. P.(2001)。Contingent attentional capture or delayed allocation of attention?。Perception and Psychophysics，63(2)，298-307。  new window
44.Yantis, Steven、Jonides, John(1984)。Abrupt visual onsets and selective attention: Evidence from visual search。Journal of Experimental Psychology: Human Perception and Performance，10(5)，601-621。  new window
45.Lavie, N.、Hirst, A.、De Fockert, J. W.、Viding, E.(2004)。Load theory of selective attention and cognitive control。Journal of Experimental Psychology: General，133(3)，339-354。  new window
46.Lutz, R. J.、MacKenzie, S. B.、Belch, G. E.(1983)。Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences。Advances in Consumer Research，10(1)，532-539。  new window
47.Glass, Z.(2007)。The effectiveness of product placement in video games。Journal of Interactive Advertising，8(1)，23-32。  new window
48.Nicovich, S. G.(2005)。The effect of involvement on ad judgment in a video game environment: The mediating role of presence。Journal of Interactive Advertising，6(1)，29-39。  new window
49.Shiffrin, R. M.、Schneider, W.(1977)。Controlled and automatic human information processing: Perceptual learning, automatic attending, and a general theory。Psychological Review，84(2)，127-190。  new window
50.李仁豪、葉素玲(20040300)。選擇注意力：選空間或選物體？。應用心理研究，21，165-194。new window  延伸查詢new window
51.Babin, Laurie A.、Carder, Sheri Thompson(1996)。Viewers' Recognition of Brands Placed Within a Film。International Journal of Advertising，15(2)，140-151。  new window
52.Balasubramanian, Siva K.、Karrh, James A.、Patwardhan, Hemant(2006)。Audience Response to Product Placements: An Integrative Framework and Future Research Agenda。Journal of Advertising，35(3)，115-141。  new window
53.Balasubramanian, S. K.(1994)。Beyond Advertising and Publicity : Hybrid Messages and Public Policy Issues。Journal of Advertising，23(4)，29-46。  new window
54.DeLorme, Denise E.、Reid, Leonard N.(1999)。Moviegoers' Experiences and Interpretations of Brands in Films Revisited。Journal of Advertising，28(2)，71-95。  new window
55.Karrh, James A.、McKee, Kathy Brittain、Pardun, Carol J.(2003)。Practitioners' evolving views on product placement effectiveness。Journal of Advertising Research，43(2)，138-149。  new window
56.MacInnis, Deborah J.、Moorman, Christine、Jaworski, Bernard J.(1991)。Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads。Journal of Marketing，55(4)，32-53。  new window
57.Lynch, John G. Jr.、Srull, Thomas K.(1982)。Memory and attentional factors in consumer choice: Concepts and research methods。Journal of Consumer Research，9(1)，18-37。  new window
58.Eriksen, Charles W.、St. James, James D.(1986)。Visual attention within and around the field of focal attention: A zoom lens model。Perception & Psychophysics，40(4)，225-240。  new window
59.Chan, F. F. Y.(2012)。Product placement and its effectiveness: A systematic review and propositions for future research。The Marketing Review，12(1)，39-60。  new window
60.何淑熏、楊毓婷、李睿豪、李東霖(20090900)。電玩遊戲的置入行銷對玩家記憶效果之研究。輔仁管理評論，16(3)，99-113。new window  延伸查詢new window
61.王馨逸(2008)。置入式廣告--線上遊戲產業的另一個春天？。尼爾森媒體新知，2，1-3。  延伸查詢new window
62.黃夙蓮、陶振超(20150100)。以眼球追蹤檢視突現廣告的注意力攫取。資訊社會研究，28，1-32。new window  延伸查詢new window
63.Acar, A.(2007)。Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment。Journal of Interactive Advertising，8(1)，45-56。  new window
64.Ben Lewism, L. P.(2010)。In-game Advertising Effects: Examining Player Perceptions of Advertising Scheme Congruity in a Massive Multiplayer Online Role Playing Game。Journal of Interactive Advertising，10(2)，46-60。  new window
65.Barnard, L.、Yi, J. S.、Jacko, J. A.、Sears, A.(2007)。Capturing the Effects of Context on Human Performance in Mobile Computing Systems。Journal of Personal and Ubiquitous Computing，11(2)，81-96。  new window
66.Bernstein, A. S.(1979)。The Orienting Response as Novelty and Significance Detector: Reply to O'Gorman。Psychophysiology，16(3)，263-273。  new window
67.Chaney, I. M.、Lin, K. H.、Chaney, J.(2004)。The Effect of Billboards within the Gaming Environment。Journal of Interactive Advertising，5(1)，37-45。  new window
68.Dardis, F. E.、Schmierbach, M.、Limperos, A. M.(2012)。The Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogames。International Journal of Advertising，12(2)，1-12。  new window
69.Dens, N.、De Pelsmacker, P.、Wouters, M.、Pumawirawan, N.(2012)。Do You Like What You Recognize? The Effects of Brand Placement Prominence and Movie Plot Connection on Brand Attitude as Mediated by Recognition。Journal of Advertising，41(3)，35-53。  new window
70.Eriksen, C. W.、Hoffman, J. E.(1973)。The Extent of Processing of Noise Elements During Selective Encoding from Visual Displays。Perception & Psychophysics，14(1)，155-160。  new window
71.Grimes, A.、Kitchen, P. J.(2007)。Researching Mere Exposure Effects to Advertising: Theoretical Foundations and Methodological Implications。International Journal of Market Research，49(2)，191-219。  new window
72.Herrewijn, L.、Poels, K.(2013)。Putting Brands into Play: How Game Difficulty and Player Experiences Influence the Effectiveness of In-game Advertising。International Journal of Advertising，32(1)，17-44。  new window
73.Homer, P. M.(2009)。Product Placements: The Impact of Placement Type and Repetition on Attitude。Journal of Advertising，38(3)，21-31。  new window
74.Huang, W. D.、Johnson, T.(2009)。Instructional Game Design Using Cognitive Load Theory。Handbook of Research on Effective Gaining in Education，3(2)，1143-1165。  new window
75.Lang, A.(1990)。Involuntary Attention and Psychological Arousal Evoked by Structural Features and Emotional Content in TV Commercials。Communication Research，17(3)，275-299。  new window
76.Lavie, N.、Cox, S.(1997)。On the Efficiency of Visual Selective Attention: Efficient Visual Search Leads to inefficient Distractor Rejection。Psychological Science，8(5)，395-398。  new window
77.Lang, A.、Bradley, S. D.、Park, B.、Shin, M.、Chung, Y.(2006)。Parsing the Resource Pie: Using STRTs to Measure Attention to Mediated Messages。Media Psychology，8(4)，369-394。  new window
78.Lin, H. F.(2014)。The Effect of Product Placement on Persuasion for Mobile Phone Games。International Journal of Advertising，33(1)，37-60。  new window
79.Lin, M.、Goldman, R.、Price, K. J.、Sears, A.、Jacko, J.(2007)。How Do People Tap When Walking? An Empirical Investigation of Nomadic Data Entry。International Journal of Human-Computer Studies，65(1)，759-769。  new window
80.Nelson, M. R.、Keum, H.、Yaros, R. A.(2004)。Advertainment or Adcreep Game Players' Attitudes toward Advertising and Product Placement in Computer Games。Journal of Interactive Advertising，5(1)，3-30。  new window
81.Mitchell, A. A.、Olson, J. C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on the Brand Attitude?。Journal of Marketing Research，18(3)，318-332。  new window
82.Norman, D. A.(1968)。Towards a Theory of Memory and Attention。Psychological Review，75(6)，522-536。  new window
83.Okazaki, S.(2009)。Exploring Experiential Value in Online Mobile Gaming Adoption。Cyberpsychology and Behavior，11(5)，619-622。  new window
84.Oakes, S.、North, A. C.(2006)。The impact of background musical tempo and timbre congruity upon ad content recall and affective response。Applied Cognitive Psychology，20(4)，505-520。  new window
85.Ohman, A.、Flykt, A.、Esteves, F.(2001)。Emotion Drives Attention: Detecting the Snake in the Glass。Journal of Experimental Psychology: General，130(3)，466-478。  new window
86.Owen, S. V.、Froman, R. D.(1998)。Uses and Abuses of the Analysis of Covariance。Research in Nursing and Health，21(6)，557-562。  new window
87.Sawyer, A.(2006)。Possible Psychological Processes Underlying the Effectiveness of Brand Placements。International Journal of Advertising，25(1)，110-112。  new window
88.Russell, C. A.(1998)。Toward a Framework of Product Placement: Theory Propositions。Advances in Consumer Research，25(1)，357-362。  new window
89.Ruggieri, S.、Boca, S.(2013)。At the Roots of Product Placement: The Mere Exposure Effect。Europe's Journal of Psychology，9(2)，246-258。  new window
90.Theeuwes, J.(2010)。Top-down and Bottom-up Control of Visual Attention。Acta Psychologica，135(2)，77-99。  new window
91.Tsai, M.、Liang, W.、Liu, M.(2007)。The Effects of Subliminal Advertising on Consumer Attitudes and Buying Intentions。International Journal of Management，24(1)，3-14。  new window
92.Xiao, R.、Ye, W.(2013)。What Influence the Aesthetic Preference on Left/Right?。Modern Marketing，3(4)，39-45。  new window
93.Wolfe, J. M.(1998)。Visual Memory: What Do You Know About What You Saw?。Current Biology，8(9)，303-304。  new window
94.Yantis, S.(1994)。Stimulus-Driven Attentional Capture。Current Directions in Psychological Science，2(5)，156-161。  new window
95.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing，53(2)，48-65。  new window
96.Friestad, Marian、Wright, Peter(1994)。The Persuasion Knowledge Model: How People Cope with Persuasion Attempts。Journal of Consumer Research，21(1)，1-31。  new window
97.Lang, Annie(2000)。The limited capacity model of mediated message processing。Journal of Communication，50(1)，46-70。  new window
98.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。  new window
99.Cowley, Elizabeth、Barron, Chris(2008)。When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence。Journal of Advertising，37(1)，89-98。  new window
100.D'Astous, A.、Séguin, N.(1999)。Consumer Reactions to Product Placement Strategies in Television Sponsorship。European Journal of Marketing，33(9/10)，896-910。  new window
101.Gupta, Pola B.、Gould, Stephen J.(1997)。Consumers' perceptions of the ethics and acceptability of product placements in movies: Product category and individual differences。Journal of Current Issues & Research in Advertisings，19(1)，37-50。  new window
102.Gupta, Pola B.、Lord, Kenneth R.(1998)。Product Placement in movies: The Effect of Prominence and Mode on Audience Recall。Journal of Current Issues and Research in Advertising，20(1)，47-59。  new window
103.Law, Sharmistha、Braun, Kathryn A.(2000)。I'll Have What She's Having: Gauging the Impact of Product Placements on Viewers。Psychology & Marketing，17(12)，1059-1075。  new window
104.van Reijmersdal, Eva(2009)。Brand Placement Prominence: Good for Memory! Bad for Attitudes。Journal of Advertising Research，49(2)，151-153。  new window
105.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
106.Folk, C. L.、Remington, R. W.、Johnston, J. C.(1992)。Involuntary covert orienting is contingent on attentional control settings。Journal of Experimental Psychology: Human Perception and Performance，18(4)，1030-1044。  new window
107.Li, H. R.、Edwards, S. M.、Lee, J. H.(2002)。Measuring the intrusiveness of advertisements: Scale development and validation。Journal of Advertising，31(2)，37-47。  new window
108.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。  new window
109.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research，23(2)，130-143。  new window
110.Nelson, N. R.(2002)。Recall of Brand Placement in Computer/Video Games。Journal of Advertising Research，42(2)，80-92。  new window
111.Speck, P. S.、Elliott, M. T.(1997)。Predictors of advertising avoidance in print and broadcast media。Journal of Advertising，26(3)，61-76。  new window
112.Lamy, D.、Zoaris, L.(2009)。Task-irrelevant stimulus salience affects visual search。Vision Research，49(11)，1472-1480。  new window
113.Craik, F. I. M.(2002)。Levels of processing: Past, present... and future?。Memory，10(5/6)，305-318。  new window
會議論文
1.朱穎君、陶振超(2011)。你玩的遊戲決定你看的廣告--以知覺負載理論探討遊戲內置廣告效果。2011年中華傳播學會年會學術研討會。Hsin-Chu。  延伸查詢new window
2.Chin, S.、Wilson, B.、Chin, S.(2012)。Product Placement in The Digital World: A Conceptual Framework。The 11th International Conference on Research in Advertising (ICORIA): The Changing Roles of Advertising。Ghent。  new window
3.Kuhn, K. A. L.、Pope, N. K.、Voges, K. E.(2007)。Exploring Product Placement in Video Games: an Investigation of Recall Effects。The Australian and New Zealand Marketing Academy Conference。Melbourne。  new window
4.Oulasvirta, A.、Tamminen, S.、Roto, V.、Kuorelahti, J.(2005)。Interaction in 4-second Bursts: The Fragmented Nature of Attentional Resources in Mobile HCI。CHI 2005。Portland。  new window
研究報告
1.賴建都、黎佩芬(2011)。線上遊戲廣告訊息置入效果之研究--置入形式、置入地點暨玩家回憶度、偏好度為例。  延伸查詢new window
學位論文
1.D'Andrade, N.(2007)。The Effects of Varying Levels of Object Change on Explicit and Implicit Memory for Brand Messages within Advergames(碩士論文)。University of Missouri-Columbia。  new window
圖書
1.Eysenck, M. W.(1993)。Principles of Cognitive Psychology。Hillsdale, NJ：Erlbaum。  new window
2.Broadbent, D. E.(1958)。Perception and communication。Pergamon Press。  new window
3.Kerlinger, F. N.(1986)。Foundations of behavior research。Holt, Rinehart and Winston, Inc.。  new window
4.Klimesch, W.(1994)。The Structure of Long-Term Memory: Connectivity Model of Semantic Processing。Hillsdale, NJ：Erlbaum。  new window
5.Marolf, G.(2007)。Advergaming and In-Game Advertising: An Approach to The Next Generation of Advertising。Saarbrucken：VDM Verlag。  new window
6.Kline, R. B.(1998)。Principles and practice of structural equation modeling。The Guilford Press。  new window
7.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Ohman, A.(1997)。As Fast as the Blink of an Eye: Evolutionary Preparedness for Preattentive Processing of Threat。Attention and Orienting: Sensory and Motivational Processes。Hillsdale, NJ：Erlbaum。  new window
2.Ohman, A.、Hamm, A. O.、Hugdahl, K.(2000)。Cognition and the Automatic Nervous System: Orienting, Anticipation, and Conditioning。Handbook of Psychophysiology。New York：Cambridge University Press。  new window
3.Siewiorek, D.、Smailagie, A.、Starner, T.(2012)。Attention。Human Computer Interaction Handbook: Fundamentals: Evolving Technologies, and Emerging Applications。Raton, FL：CRC Press。  new window
4.Yantis, S.(2000)。Goal-directed and Stimulus-driven Determinants of Attentional Control。Control of Cognitive Processes: Attention and Performance。MIT Press。  new window
5.Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。  new window
6.Winkielman, P.、Schwarz, N.、Fazendeiro, T. A.、Reber, R.(2003)。The Hedonic Marking of Processing Fluency: Implications for Evaluative Judgement。The Psychology of Evaluation: Affective Processes in Cognition and Emotion。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：918（臺灣：888，外國：30） ／ 本年度總使用人次：2017497 ／ 訪客人次（自102年09月）：67824045
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上