The Relationship between Authenticity and the Souvenir Purchase Intent__臺灣人文及社會科學引文索引資料庫

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題名：	The Relationship between Authenticity and the Souvenir Purchase Intent
書刊名：	Pan-Pacific Management Review
作者：	古永嘉／沈明正
作者(外文)：	Goo, Yeong Jia／Shen, Ming Jeng
出版日期：	2011
卷期：	14:2
頁次：	頁109-129
主題關鍵詞：	真實性；原產國效果；遊客的體驗型態；紀念品種類；紀念品購買意願；Authenticity；Effect of COO；Effect of country-of-origin；Souvenir categories；Souvenir purchase intent；Tourist experience modes
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:36

雖然很少有人會把購買紀念品，當成觀光旅遊的主要目的，不過大部份的觀光客，都會花時間去購買紀念品。所以，紀念品在觀光客的旅遊體驗與回憶裡，都佔有重要地位。過去關於紀念品購買行為的研究，偏重在探討紀念品的種類、功能、商店管理和顧客滿意等議題。深入探討紀念品的真實性與原產國效果的相關研究，卻非常少見。因此，本研究提出一個紀念品購買行為的觀念架構，用來說明遊客的體驗型態、紀念品種類、真實性、原產國效果和購買意願之間的關係。這個觀念架構認為，遊客的體驗型態和紀念品種類會影響真實性，然後真實性會影響購買意願。原產國效果則有調節功能，會影響真實性與購買意願之間的關係。

以文找文

Although shopping for a souvenir is rarely the main motive for taking a leisure trip, nonetheless, most tourists do take time to shop for souvenirs. Souvenirs play a major role in a tourist’s travel experience and memory. Traditionally, many studies about souvenir purchase behavior have mainly focused on the analysis of the different types, functions, store management, and customer’s satisfaction of souvenirs. Few have been done to analyze how tourists determine the authenticity of a souvenir as well as the effect of country of origin (COO). Therefore, this study proposes a souvenir purchase conceptual model that manifests the relationship between tourist experience modes, souvenir categories, authenticity, effect of COO, and souvenir purchase intent. This model suggests that both tourist experience modes and souvenir categories determine the level of authenticity, which in turn affects souvenir purchase intent. In addition, the effect of COO serves as a moderator influences the relationship between souvenir authenticity and souvenir purchase intent.

以文找文

期刊論文
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學位論文
1.	Harvey, W.(2004)。Authenticity and experience quality among visitors at a historic village。

圖書
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13.	Stanley, N.(2000)。Souvenirs, ethics and aesthetics: Some contemporary dilemmas in the South Pacific。Souvenirs: The Material Culture of Tourism。Aldershot。

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