懷舊氣氛對正向情緒與後續購買意願影響之探討__臺灣人文及社會科學引文索引資料庫

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題名：	懷舊氣氛對正向情緒與後續購買意願影響之探討
書刊名：	行銷評論
作者：	林家五／郭子嘉／張書豪
作者(外文)：	Lin, Chia-wu／Kuo, Tzu-chia／Chang, Shu-hao
出版日期：	2010
卷期：	7:3
頁次：	頁275-297
主題關鍵詞：	懷舊氣氛；懷舊情緒；後續購買意願；體驗行銷；Nostalgia atmosphere；Nostalgia emotion；Future purchasing intention；Experience marketing
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:5 共同引用:0 點閱:59

隨著體驗經濟時代的來臨，「販賣」台灣記憶風潮不斷地出現，「懷舊」也成爲一種新興體驗。本研究檢測了消費者情緒在懷舊體驗中所扮演的角色，調查了129位消費者，使用現場實驗設計法與層級迴歸分析法探討懷舊氣氛、正向情緒與後續購買意願之影響關係。研究結果發現懷舊氣氛豐富性會正向影響正向情緒與後續購買意願；此外，聽覺與嗅覺的懷舊氣氛知覺會經由正向情緒影響後續購買意願，且在懷舊氣氛知覺上，嗅覺的影響力大於聽覺。本研究試圖發展懷舊氣氛、懷舊情緒與後續購買意願影響模式，以提供實務上之建議。

以文找文

Following the experience economy era coming, the "peddling" of Taiwan's memories has appeared continuously, and "nostalgia" also has become a new experience. The study reports the role of consumer emotion in nostalgia experience, and investigates 129 consumers adopting field experimental design and hierarchical regression analysis to verify the influence of nostalgia atmosphere and positive emotion on future purchasing intention. The results indicate nostalgia atmosphere richness will positive affect positive emotion and future purchasing intention. Besides, the nostalgia atmosphere perception of hearing and smell will positive affect future purchasing intention through positive emotion, and the influence of smell is greater than smell. This study attempts to build the influence of nostalgia atmosphere, nostalgia emotion and future purchasing intention model to provide some practical suggestions.

以文找文

期刊論文
1.	Belk, R. W.(1990)。The role of possessions in constructing and maintaining a sense of past。Advances in Consumer Research，17(1)，669-676。
2.	Thomas, A.、Williams, R. G.(1991)。A strategy to provide retirement benefits for international transferees in a global company。Benefits and Compensation，10(1)，2-7。
3.	Holak, S. L.、Havlena, W. J.(1992)。Nostalgia: An Exploratory Study of Themes and Emotions in the Nostalgic Experience。Advances in Consumer Research，19(1)，380-387。
4.	Babin, B. J.、Attaway, J. S.(2000)。Atmospheric affect as a tool for creation value and gaining share of customer。Journal of Business Research，49(2)，91-99。
5.	Hirsch, Alan R.(1992)。Nostalgia: A Neuropsychiatric Understanding。Advances in Consumer Research，19(1)，390-395。
6.	Holak, S. L.、Havlena, W. J.(1998)。Feeling, fantasies, and memories: An examination of the emotional components of nostalgia。Journal of Business Research，42(3)，217-226。
7.	Baumgartner, Hans、Yi, Sung-Hwan(2004)。Coping with Negative Emotions in Purchase-related Situations。Journal of Consumer Psychology，14(3)，303-317。
8.	Babin, Barry J.、Darden, William R.(1995)。Consumer self-regulation in a retail environment。Journal of Retailing，71(1)，47-70。
9.	Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。
10.	Auty, S.(1992)。Consumer choice and segmentation in the restaurant industry。The Service Industries Journal，12(3)，324-339。
11.	Ribeiro Soriano, D.(2002)。Customers' expectations factors in restaurants: The situation in Spain。International Journal of Quality & Reliability Management，19(8/9)，1055-1067。
12.	Batcho, Krystine Irene(1995)。Nostalgia: A Psychological Perspective。Perceptual and Motor Skills，80(1)，131-143。
13.	Stern, Barbara B.(1992)。Historical and personal nostalgia in advertising text: The fin de siècle effect。Journal of Advertising，21(4)，11-22。
14.	Wildschut, T.、Sedikides, C.、Arndt, J.、Routledge, C. D.(2006)。Nostalgia: Content, triggers, functions。Journal of Personality and Social Psychology，91(5)，975-993。
15.	Baker, Julie、Grewal, Dhruv、Parasuraman, A.(1994)。The Influence of Store Environment on Quality Inferences and Store Image。Journal of the Academy of Marketing Science，22(4)，328-339。
16.	Kotler, Philip(1973)。Atmospherics as a marketing tool。Journal of Retailing，49(4)，48-64。
17.	Kaplan, H.(1987)。The Psychopathology of Nostalgia。Psychoanalytical Review，74，456-486。

圖書
1.	Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。
2.	McQuire, Scott(1998)。Visions of Modernity: Representation, Memory, Time and Space in the Age of the Camera。Sage。
3.	Davis, Fred(1979)。Yearning for Yesterday: A Sociology of Nostalgia。Free Press。
4.	Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。

其他
1.	Goulding, C.(2001)。Romancing the past: Heritage Visiting and the Nostalgia Consumer。
2.	Holbrook, M. B. & Schindler, R. M.(1991)。Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia。
3.	Holbrook, M. B.(1993)。Nostalgia and Consumption Preference: Some Emerging Patterns of Consumer Tastes。
4.	Holbrook, M. B. & Schindler, R. M.(1994)。Age, Sex, and Attitude toward the Past as Predicators of Consumer’ Aesthetic Tastes for Culture Products。
5.	Holbrook, M. B. & Schindler, R. M.(1996)。Market Segmentation Based on Age and Attitude toward the Past: Concept, Methods, and Findings Concerning Nostalgic Influences on Consumer Tastes。
6.	Schmitt, B. H.(1999)。Experiential Marketing。
7.	Lewis, R. C.(1981)。Restaurant Advertising: Appeals and Consumers’ Intention。
8.	Johnson-Laird, P. N. & Oatley, K.(1989)。The Language of Emotion: An Analysis of a Semantic Field。
9.	Kemper, T.(1987)。How Many Emotions Are There? Wedding the Social and Autonomic Components。
10.	Turley, L. W. & Milliman, R. E.(2000)。Atmosphere Effects on Shopping Behavior: A Review of the Experimental Evidence。
11.	Lindstrom, M.(2005)。Brand sense: Build powerful brands through touch, taste, smell, sight, and sound，New York, NY：The Free Press。
12.	Donovan, R. J. & Rossiter, J. R.(1982)。Store Atmosphere: An Environment Psychology Approach。
13.	Gabriel, Y.(1993)。Organizational nostalgia: Reflections on the golden age，London：Sage Publisher。
14.	Ward, S. & Robertson, T. S.(1992)。Consumer behavior research: Promise and prospects，Englewood Cliffs：Perntice-Hall。
15.	Arndt, J., Wildschut, T., & Sedikides, C.(2006)。Nostalgia: Content, Trigger, Functions。
16.	Frank, C.(2004)。Factors Influencing Restaurant Selection in Dublin。
17.	Eroglu, S. A. & Machleit, K.(1990)。An Empirical Study of Retail Crowding: Antecedents and Consequences。

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