Traveler's intention to visit is an important part for the Tainan Anping Route of Taiwan Tourist Shuttle service. The purpose of this research was to investigate the relationship among destination attractions, brand value and intention to visit for the tourists who were took Tainan Anping route. A total of 202 questionnaires distributed and got the ratio of questionnaires 96%. Statistical analysis was used to test hypotheses and descriptive statistics, independent samples T-test, ANOVA and multiple regression analysis. Several suggestions of destination management relative to Taiwan Tourist Shuttle service would be discussed in the end of this thesis.