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題名:由消費者觀點探討運動鞋品類產品之品牌原型之研究
書刊名:當代商管研究
作者:黃慧新 引用關係
出版日期:2012
卷期:4:1
頁次:頁42-59
主題關鍵詞:原型隱喻誘引法運動鞋ArchetypeZaltmanMetaphor elicitation techniqueSports shoes
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:15
期刊論文
1.Aaker, D.、Joachimsthaler, E.(2000)。The BrandRelationship Spectrum The Key to the Brand Architecture Xhallenge。California Management Reivew,42,8-23。  new window
2.Del Rio, A. B.、Vazquez, R.、Iglesias, V.(2001)。The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge。Journal of Consumer Marketing,18,410-425。  new window
3.Hirschman, E. C.(2000)。Consumers, Use of Intertextuality and Archetypes。Advances in Consumer Research,27,57-63。  new window
4.Kumar, V.、Lemon, N. K.、Parasuraman, A.(2006)。Managing Customers for Value: An Overview and Research Agenda。Journal of Service Research,9,87-94。  new window
5.Raggio, R. D.、Leone, R.P.(2007)。The Theoretical Separation of Brand Equity and Brand Value : Managerial Implications for Strategic Planning。Journal of Brand Management,14,1-16。  new window
6.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。  new window
7.Orth, Ulrich R.、McDaniel, Mina、Shellhammer, Tom、Loptecharat, Kannapon(2004)。Promoting Brand Benefits--The Role of Consumer Psychographics and Lifestyle。Journal of Consumer Marketing,21(2),97-108。  new window
8.Zaltman, Gerald(1997)。Rethinking Market Research: Putting People Back in。Journal of Marketing Research,34(4),424-437。  new window
9.Woodside, Arch G.、Sood, Suresh、Miller, Kenneth E.(2008)。When consumers and brands talk: Storytelling theory and research。Psychology and marketing,25(2),97-145。  new window
10.Christensen, Glenn L.、Olson, Jerry C.(2002)。Mapping Consumers' Mental Models with ZMET。Psychology and Marketing,19(6),477-502。  new window
11.Holbrook, Morris B.(1993)。Nostalgia and consumption preferences: Some emerging patterns of consumer tastes。Journal of Consumer Research,20(2),245-256。  new window
12.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
13.Leone, Robert P.、Rao, Vithala R.、Keller, Kevin Lane、Luo, Anita Man、McAlister, Leigh、Srivastava, Rajendra(2006)。Linking brand equity to customer equity。Journal of Service Research,9(2),125-138。  new window
14.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
15.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
16.Zaichkowsky, L. J.(1994)。The personal involvement in inventory: Reduction, revision, and application to advertising。Journal of Advertising,23,59-70。  new window
會議論文
1.方之光、林富美(2004)。ZMET技術運用於媒體評鑑之可行性研究。世新大學2004年媒體使用行為與評鑑學術研討會。台北:世新大學。  延伸查詢new window
圖書
1.Schmitt, Bernd H.、王育英、梁曉鶯(2001)。體驗行銷。經典傳訊文化。  延伸查詢new window
2.Mark, M.、Pearson, C. S.(2001)。The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes。New York, N.Y:McGraw-Hill。  new window
3.Mark, M.、Pearson, C. S.、許晉福、戴至中、袁世珮(2001)。很久很久以前…以神話原型打造深植人心的品牌。台北:麥格羅希爾。  延伸查詢new window
4.Jung, C. G.、Freeman, J.、龔卓軍(1964)。人及其象徵:榮格思想精華的總結。台北:立緒。  延伸查詢new window
5.Jung, C. G.(1938)。The Archetypes and the Collective Unconscious。NJ:Bollingen, Princetion。  new window
6.Jung, C. G.(1946)。The structure and Dynamics of the Psyche。NJ:Bollingen, Princetion。  new window
7.Jung, C. G.(1961)。Menories, Dreams Reflections。London:Flamingo。  new window
單篇論文
1.Tsai, S. P.(2005)。Archetype-Icon Transformation as a Brand Marketing Approach,Shin-Hsin University of Taiwan. Department of Public Relations and Advertising。  new window
 
 
 
 
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