"Feng Shui" has been related to residential environment, and it still a key element in housing purchase decision-making. Meanwhile, it is still not clear that cognitive extent of Feng Shui and how Feng Shui influence housing purchase decision-making. This study investigate real and potential housing shoppers who take use of the service of a famous real estate agency in Tainan. 100 questionnaire were collected and analyzed. The result shows that cognitive of Feng Shui were classified to three factors, including "high-involved cognitive", "facilities cognitive", and "normal cognitive". Furthermore, housing shoppers were classified to two groups, including "Feng Shui-involved" and Feng Shui-ignored". Shoppers classified to "Feng Shui-involved" tends to avoided most of negative elements for housing purchase.