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題名:Market Segmentation of Website Services in Travel Agencies
書刊名:Asia Pacific Management Review
作者:楊清喬 引用關係陳勁甫 引用關係
作者(外文):Yang, Ching-chiaoChen, Ching-fu
出版日期:2012
卷期:17:3
頁次:頁233-246+a5
主題關鍵詞:市場區隔網站服務觀光臺灣Market segmentationWebsite serviceTourismTaiwan
原始連結:連回原系統網址new window
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  • 點閱點閱:86
期刊論文
1.Ho, J.K.(1997)。Evaluating the World Wide Web: A global study of commercial sites。Journal of Computer Mediated Communication,3(1)。  new window
2.Ho, C.-I.、Lee, Y.-L.(2007)。The development of an e-travel service quality scale。Tourism Management,28(6),1434-1449。  new window
3.Tsai, H. T.、Huang, L.、Lin, C. G.(2005)。Emerging e-Commerce Development Model for Taiwanese Travel Agencies。Tourism Management,26(5),787-796。  new window
4.Walle, A. H.(1996)。Tourism and the internet: Opportunities for direct marketing。Journal of Travel Research,13(2),72-77。  new window
5.Yüksel, A.、Yüksel, F.(2002)。Measurement of tourist satisfaction with restaurant services: A segment-based approach。Journal of Vacation Marketing,9(1),52-68。  new window
6.Buhalis, D.(1998)。Strategic use of information technologies in the tourism industry。Tourism Management,19(5),409-421。  new window
7.Bigné, J. Enrique、Andreu, Luisa(2004)。Emotions in segmentation: An empirical study。Annals of Tourism Research,31(3),682-696。  new window
8.Tsai, W. H.、Chou, W. C.、Lai, C. W.(2010)。An Effective Evaluation Model and Improvement Analysis for National Parks Websites: A Case Study of Taiwan。Tourism Management,36(6),936-952。  new window
9.Fodness, Dale、Murray, Brian(1997)。Tourist information search。Annals of Tourism Research,24(3),503-523。  new window
10.Horng, J.-S.、Tsai, C.-T. S.(2010)。Government websites for promoting East Asian culinary tourism: A cross-national analysis。Tourism Management,31(1),74-85。  new window
11.Chu, R.(2001)。What Online Hong Kong Travelers Look for on Airline/Travel Websites?。International Journal of Hospitality Management,20,95-100。  new window
12.Lu, C. S.(2003)。Market Segment Evaluation and International Distribution Centers。Transportation Research Part E: Logistics and Transportation Review,39(1),49-60。  new window
13.Frochot, I.(2005)。A benefit segmentation of tourists in rural areas: A Scottish perspective。Tourism Management,26(3),335-346。  new window
14.Doolin, B.、Burgess, L.、Cooper, J.(2002)。Evaluating the use of the web for tourism marketing: A case study from New Zealand。Tourism Management,23(5),557-561。  new window
15.Hanna, J. R. P.、Millar, R. J.(1997)。Promoting tourism on the Internet。Tourism Management,18(7),469-470。  new window
16.Jeong, M.、Lambert, C. U.(2001)。Adaptation of an information quality framework to measure customers' behavioral intentions to use lodging Web sites。International Journal of Hospitality Management,20(2),129-146。  new window
17.Rosen, Deborah E.、Purintonb, Elizabeth(2004)。Website design: viewing the web as a cognitive landscape。Journal of Business Research,57(7),787-794。  new window
18.Song, Jaeki、Zahedi, Fatemeh M.(2005)。A theoretical approach to web design in e-commerce: A Belief reinforcement model。Management Science,51(8),1219-1235。  new window
19.Lee, C. K.、Lee, Y. K.、Wicks, B. E.(2004)。Segmentation of festival motivation by nationality and satisfaction。Tourism Management,25(1),61-70。  new window
20.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing,15(1),49-66。  new window
21.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
22.Bai, B.、Law, R.、Wen, I.(2008)。The impact of website quality on customer satisfaction and purchase intention: Evidence from Chinese online visitors。International Journal of Hospitality Management,27,391-402。  new window
23.Baloglu, S.、Pekcan, Y.A.(2006)。The website design and Internet site marketing practices of upscale and luxury hotels in Turkey。Tourism Management,27(1),171-176。  new window
24.Benckendorff, P.J.、Black, N.L.(2000)。Destination marketing on the Internet: A case study of Australian region tourism authorities。The Journal of Tourism Studies,11(1),11-21。  new window
25.Cai, L.、Card, J.A.、Cole, S.T.(2004)。Content delivery performance of world wide websites of US tour operators focusing on destinations in China。Tourism Management,25(2),219-227。  new window
26.Chung, T.、Law, R.(2003)。Developing a performance indicator for hotel websites。International Journal of Hospitality Management,22(1),119-125。  new window
27.Ellinger, A.E.、Lynch, D.F.、Hansen, J.D.(2003)。Firm size, website content, and financial performance in the transportation industry。Industrial Marketing Management,32(3),177-185。  new window
28.Fang, C.L.、Lie, T.(2006)。Assessment of Internet marketing and competitive strategies for leisure farming industry in Taiwan。Journal of American Academy of Business,8(2),296-300。  new window
29.Kim, D.J.、Kim, W.G.、Han, J.A.(2007)。A perceptual mapping of online travel agencies and preference attributes。Tourism Management,28,591-603。  new window
30.Law, R.、Bai, B.(2008)。How do the preferences of online buyers and browsers differ on the design and content of travel websites?。International Journal of Contemporary Hospitality Management,20(4),388-400。  new window
31.Law, R.、Leung, R.(2000)。A study of airlines’ online reservation services on the Internet。Journal of Travel Research,39(2),202-211。  new window
32.Law, R.、Qi, S.、Buhalis, D.(2010)。Progress in tourism management: A review of website evaluation in tourism research。Tourism Management,31,297-313。  new window
33.Legoherel, P.、Fischer-Lokou, J.、Gueguen, N.(2000)。Selling tourism on the Internet: An analysis of the balance of power between seller and consumer during information exchange and negotiation。Journal of Travel and Tourism Marketing,9(3),49-64。  new window
34.Lu, Y.、Deng, Z.、Wang, B.(2007)。Analysis and evaluation of tourism e-commerce websites in China。International Journal of Services, Economics and Management,1(1),6-23。  new window
35.Nusair, K.、Kandampully, J.(2008)。The antecedents of customer satisfaction with online travel service: A conceptual model。European Business Review,20(1),4-19。  new window
36.Ozturan, M.、Roney, S.A.(2004)。Internet use among travel agencies in Turkey: An exploratory study。Tourism Management,25(2),259-266。  new window
37.Sigala, M.(2001)。Modeling e-marketing strategies: Internet presence and exploitation of Greek hotels。Journal of Hospitality and Tourism Marketing,11(2/3),83-97。  new window
38.Spremic, M.、Strugar, I.(2008)。Towards a framework for hotel website evaluation。International Journal of Applied Mathematics and informatics,2(1),28-36。  new window
39.Wan, C.S.(2002)。The websites of international tourist hotels and tour wholesalers in Taiwan。Tourism Management,23(2),155-160。  new window
40.Wong, J.、Law, R.(2005)。Analysing the intention to purchase on hotel websites: A study of travelers to Hong Kong。International Journal of Hospitality Management,24(3),311-329。  new window
41.Zhang, Z.(2004)。Organizing customers: Japanese travel agencies marketing on the Internet。European Journal of Marketing,38(9/10),1294-1303。  new window
會議論文
1.Yang, J.I.、Wan, C.S.(2000)。The Internet marketing of hotels in Taiwan。Taipei, Taiwan。  new window
圖書
1.Armstrong, G.、Kotler, P.(2005)。Marketing: An introduction。New Jersey:Prentice Hall。  new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
3.Churchill, G.A.、Iacobucci, D.(2002)。Marketing Research: Methodological Foundation。USA。  new window
其他
1.Ministry of Transportation and Communication(2009)。Statistical analysis of the use of the Internet in Taiwan。  new window
2.Ministry of Transportation and Communication(2010)。Statistical analysis of the number of travel agencies in Taiwan。  new window
3.Rachman, Z.,Buchanan, J.(1999)。Effective tourism websites, Part 1: Literature review and features survey。  new window
4.Rachman, Z.,Buchanan, J.(1999)。Effective tourism websites, Part 2: Expectation versus delivery of tourism websites。  new window
 
 
 
 
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