Taiwan Tourism Image and Travel Intention from China’s People__臺灣人文及社會科學引文索引資料庫

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題名：	Taiwan Tourism Image and Travel Intention from China’s People
書刊名：	顧客滿意學刊
作者：	劉明德／張書豪／鄭仲
作者(外文)：	Liu, Ming-te／Chang, Shu-hao／Cheng, Chung
出版日期：	2013
卷期：	9:1
頁次：	頁51-77
主題關鍵詞：	認知意象；情感意象；熟悉度；旅遊動機；旅遊意願；Cognitive image；Affective image；Familiarity；Travel motivation；Travel intention
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:39

如何提昇旅遊意願是旅遊業主要的焦點，本研究檢測在大陸人民對臺灣的觀感中，熟悉度、旅遊動機、認知意象、情感意象對旅遊意願之影響力。經由上海與廈門496位中階收入以上的成年人並採用結構方程模式進行驗證，得知認知意象對旅遊意願的總影響效果最高，而熟悉度會透通認知意象與情感意象影響旅遊意願，旅遊動機會透過認知意象影響旅遊意願。研究顯示在旅遊業中透過旅遊意象，以提昇旅遊意願有其必要性。本研究試圖發展旅遊意象與意願影響模式，以提供實務上之建議。

以文找文

Tourism primarily focuses on how to improve travel intention. This research studies the influence of familiarity, travel motivation, cognitive image, and affective image on travel intention for China people's impression about Taiwan. This study investigates 496 adults of middle class in Shanghai and Xiamen and adopts Structural Equation Modeling (SEM) to test proposed model. The results indicate that cognitive image has a most significant total effect on travel intention. However, familiarity will affect travel intention through both cognitive image and affective image. And travel motivation will affect travel intention through cognitive image. The study shows that it is necessary to adopt travel image to enhance travel intention in tourism. This study attempts to build the model of the influence of travel image on travel intention to provide some practical suggestions.

以文找文

期刊論文
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圖書
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圖書論文
1.	Sussmann, S.、Unel, A.(1999)。Destination Image and Its Modification after Travel: An Empirical Study on Turkey。Consumer behavior in travel and tourism。New York, NY：Haworth Hospitality。
2.	Goodall, B.(1990)。How tourists choose their holidays: An analytical framework。Marketing in the Tourism Industry: The promotion of destination regions。London：Routledge。

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