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題名：你受他人影響了嗎？探究勞動假期之研究
書刊名：管理實務與理論研究
作者：楊倩姿 引用關係／胡俊傑 引用關係／陳正國 引用關係
作者(外文)：Yang, Chien-tzu／Hu, Chun-chieh／Chen, Cheng-kuo
出版日期：2013
卷期：7:1
頁次：頁40-60
主題關鍵詞：勞動假期；電子口碑；休閒自我效能；知覺價值；Working holiday；Perceived value；Leisure self-efficacy；Online word-of-mouth；Electronic word-of-mouth；eWOM；觀光活動
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:27
勞動假期為新興的觀光活動，在工作中享受假期，在假期中不忘工作。我國政府與他國的合作之下，也慢慢開放更多名額讓年輕人完成出國的夢想，但透過口碑傳遞之方式成為青年學子相間仿效之基準。本研究其以探討透過電子口碑、休閒自我效能、知覺價值對勞動假期認知之影響。本研究用運用雪球方式計發出250份問卷，回收223份問卷，問卷回收率為89.2%。研究結果發現：一、負面電子口碑對休閒自我效能呈正向關係。二、休閒自我效能與知覺假期呈負向關係。三、知覺價值對勞動假期認知呈正向關係。四、正面電子口碑對勞動假期呈正向關係。本文亦提出若干管理意涵與未來研究方向之建議，冀希政府與民間相關機構能加強宣導勞動假期之理念，不只利用網路的效果，政府也應加強取締不實的廣告宣傳，避免年輕的參與者遭受到欺騙，而對勞動假期產生負面評價，以減少遇到工作陷阱的機會。
Working Holiday is an emerging activity which is in order to let people to enjoy their holidays and works at the same time. There are more quotas for young people to achieve their dream of Working Holiday abroad by the cooperation between our government and other countries. The purpose of this study is to discuss among Electronic words of mouth, and Leisure self-efficacy through Value perception of Working Holiday's cognition. This study conducted quantitative analysis through questionnaire survey. Through snowballing sampling and convenience sampling to collect data, a total of 223 usable questionnaires were achieved. The results of this research showed that: (1) Negative electronic word-of-mouth is positive related to Leisure self-efficacy. (2) Leisure self-efficacy has a negative relationship with the value perception; people who have higher leisure self-efficacy can conquer the obstacles, solve problems and make judgments. (3) The value perception has a positive relationship with Working Holiday's cognition. (4) The positive word-of-mouth has a positive relationship with Working Holiday. The participants of Working Holiday will know it better by no matter the positive or negative electronic words of mouth and they will be more in-depth of knowledge. Managerial implications and future research directions are also proposed in this study.
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會議論文
1.張瑋琦、張高傑(2006)。工作假期、綠色休閒--農村主體性的休閒資源創造。第三屆「休閒、文化與綠色資源論壇」--思想、理論及政策研討會。國立台灣大學。G1~1-G1~15。  延伸查詢new window
學位論文
1.古璧慎(2008)。青少年身體意象、休閒阻礙與休閒自我效能之關係：兼論性別之調節效果(碩士論文)。國立嘉義大學。  延伸查詢new window
2.朱永正(2010)。促銷方式對消費者知覺價值、購買意願與忠誠度影響之研究--以屈臣氏連鎖藥妝店為例(碩士論文)。國立中山大學。  延伸查詢new window
3.翁玲玉(2008)。大學生之人格特質、工作假期認知與投入意願相關之研究(碩士論文)。大葉大學。  延伸查詢new window
4.喻曉月(2009)。勞動假期角色模糊與角色衝突問題之研究(碩士論文)。中國文化大學。  延伸查詢new window
5.彭詩容(2010)。從空間流動觀點探討打工度假者跨文化適應與自我認同之研究--以國人赴澳洲打工度假者為例(碩士論文)。南台科技大學。  延伸查詢new window
6.鍾旻茹(2010)。正負面訊息與網頁情境對部落格口碑效果之研究－以涉入程度為調節變數(碩士論文)。國立臺北大學。  延伸查詢new window
7.蕭文君(2007)。勞動假期主客衝突之研究--以2006年南華生態工作假期為例(碩士論文)。中國文化大學。  延伸查詢new window
8.費翠(2001)。網路市場行家理論驗證與延伸--其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究(碩士論文)。國立政治大學。  延伸查詢new window
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10.闕克儒(2004)。網路匿名性、企業形象與關係品質對網路口碑影響之研究--以線上遊戲為例(碩士論文)。國立中興大學。  延伸查詢new window
圖書
1.Assael, H.(2004)。Consumer Behavior: A Strategic Approach。Boston：Moughton Mifflin Harcourt Publishing。  new window
2.Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。  new window
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4.Rust, R. T.、Oliver, R. L.(1994)。Service Quality: New Directions in Theory and Practice。SAGE。  new window
5.DeVellis, Robert F.(1998)。Scale Development: Theory and Applications。Sage。  new window
6.Bandura, Albert(1986)。Social Foundations of Thought and Action: A Social Cognitive Theory。Prentice-Hall, Inc.。  new window
其他
1.中華民國外交部(2011)。外交部主管例行新聞說明會紀要--歐洲司、NGO委員會，http://www.mofa.gov.tw/webapp/ct.asp?xItem=55Q50&ctNode=1099&mp=l， 20111026。  延伸查詢new window
2.行政院青年輔導委員會統計(2010)。國際志工超HOT人數激增1.5倍，http://www.nvc.gov.tw/82.php。  延伸查詢new window
3.台灣環境資訊協會(2008)。結合生態與志工的度假方式--生態工作假期在台灣萌芽，http://e-info.org.tw/node/2417。  延伸查詢new window
 
 
 
 
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