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題名:自行車GPS衛星導航系統科技準備接受模式實證之研究
書刊名:運動與遊憩研究
作者:鄭桂玫 引用關係
作者(外文):Cheng, Kuei-mei
出版日期:2013
卷期:7:3
頁次:頁1-15
主題關鍵詞:認知有用性認知易用性行為意圖Perceived usefulnessPerceived ease of useBehavior intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:58
本研究以科技準備度與科技接受模式中的認知有用性與認知易用性作為研究之自變項,並以使用意圖作為依變項,對自行車運動參與者使用GPS的意願進行研究,本研究採問卷調查法,以自行車運動之參與者為研究對象,共發放210份問卷,回收210份問卷,回收率為100%,有效問卷數為200份,有效問卷率達95.2%。研究結果顯示:一、科技準備度對認知有用性有顯著正向影響;二、科技準備度對使用意圖無顯著影響;三、科技準備度對認知易用性有顯著正向影響;四、認知易用性對認知有用性有顯著正向影響;五、認知有用性對使用意圖有顯著正向影響;六、認知易用性對使用意圖有顯著正向影響。
This study uses technology readiness and perceived usefulness and perceived ease of use of acceptance model as independent variables and user's intention of bike sports participation toward the use of a GPS Satellite Navigation System as a dependent variable to investigate the user's inclination and behavior toward using a GPS Satellite Navigation System with a questionnaire survey. In total, 210 copies of the questionnaire were issued with a 100% response rate and 200 valid copies, accounting for 95.2%. Research results indicate that (1) Technology readiness has a significant positive influence on the perceived usefulness; (2) Technology readiness has no significant positive influence on user's intention; (3) Technology readiness has a significant positive influence on the perceived ease of use; (4) Perceived ease of use has a significant positive influence on perceived usefulness; (5) Perceived usefulness has a significant positive influence on user's intention; and (6) Perceived ease of use has a significant positive influence on user's intention.
期刊論文
1.游土正、吳冠緯、張美玉、劉傳將(2008)。自行車環島騎士消費行爲類型。休閒運動期刊,8,71-83。  延伸查詢new window
2.廖本彰(2006)。啓動環保兩鐵旅遊風--爲自行車環島認證暖身。代步與休閒產業雙月刊,30,1-6。  延伸查詢new window
3.Little, Todd D.(1997)。Mean and Covariance Structures (MACS) Analyses of Cross-Cultural Data: Practical and Theoretical Issues。Multivariate Behavioral Research,32(1),53-76。  new window
4.Lin, C. H.、Shih, H. Y.、Sher, P. J.(2007)。Integrating Technology Readiness into Technology Acceptance: The TRAM Model。Psychology & Marketing,24(7),641-657。  new window
5.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
6.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。  new window
7.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
學位論文
1.林靖文(2011)。運用科技準備度與科技接受模型探討公共圖書館使用者使用數位服務科技之意願--以國立臺中圖書館為例(碩士論文)。臺灣大學,台北市。  延伸查詢new window
2.孫世鈞(2010)。整合科技準備度與後接受模型之研究:以行動化服務為例(碩士論文)。大同大學。  延伸查詢new window
圖書
1.Hair, Jr. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate and data analysis with reading。New York:Maxwell MacMillan International。  new window
2.吳明隆(2009)。結構方程模式:方法與實務應用。台北市:五南。  延伸查詢new window
3.陳順宇(2007)。結構方程模式:Amos操作。心理出版社。  延伸查詢new window
其他
1.行政院經濟建設委員會(2008)。政府規劃推動自行車道路網,成果已逐步展現新聞稿,臺北:經建會管制考核處。,http://www.cepd.gov.tw/m1.aspx?sNo=0010363&key=%e8%87%aa%e8%a1%8c%e8%bb%8a, 2008/10/06。  延伸查詢new window
 
 
 
 
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