以效果階層模式探討目的地網站創意對旅遊意願之影響__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	以效果階層模式探討目的地網站創意對旅遊意願之影響
書刊名：	電子商務學報
作者：	劉瓊如
作者(外文)：	Liu, Chyong-ru
出版日期：	2015
卷期：	17:1
頁次：	頁1-24
主題關鍵詞：	網站創意；旅遊意願；目的地網站；效果階層模式；Website creativity；Travel intention；Destinations website；Hierarchy of effects mode
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0) 排除自我引用:4 共同引用:0 點閱:15

過去鮮少研究從網站創意之觀點探究旅遊意願之形成。網站是現代人蒐集與旅遊目的地有關資訊之重要媒介，其創意設計是如何影響旅遊意願？因此，本研究擬探討目的地網站創意之效果階層模式，效果階層模式分為認知、情感及意欲三個階段，瞭解網站創意如何經由個人的認知與情感，進而影響旅遊意願。以東亞10個旅遊目的地網站為對象，調查351名網站瀏覽者。分析結果發現：網站創意會正向引發網站察覺、網站（目的地）態度與旅遊意願。研究結果可提供網站設計者加強創意元素以引發瀏覽者之旅遊意願，及作為未來研究以網站溝通議題之參考。

以文找文

Few previous studies have investigated the formation of travel intention from the perspective of website creativity. Websites are important media for the collection of information on travel destinations today. This prompts the question of how they can affect travel intention through creative design. This study therefore presents a hierarchy of effects (HOE) model for destination website creativity. Based on the three HOE stages of awareness, emotion, and intention, the study seeks to understand how the travel intention of individuals is affected through the cognitive and emotional process produced by exposure to website creativity. The study surveyed 351 users of the official tourism websites of 10 countries/cities in East Asia. Analysis of the results revealed that website creativity could positively induce website awareness, website (destination) attitude and travel intention. These findings can serve as a reference both for website designers in strengthening creative elements to motivate travel intention by website users, as well as for future studies on website communication.

以文找文

期刊論文
1.	Auger, P.(2005)。The impact of interactivity and design sophistication on the performance of commercial websites for small businesses。Journal of Small Business Management，43(2)，119-137。
2.	Horn, D.、Salvendy, G.(2009)。Measuring Consumer Perception of Product Creativity: Impact on Satisfaction and Purchasability。Human Factors and Ergonomics in Manufacturing，19(3)，223-240。
3.	Hwang, J.、Yoon, Y.-S.、Park, N.-H.(2011)。Structural Effects of Cognitive and Affective Responses to Web Advertisements, Website and Brand Attitudes, and Purchase Intentions: The Case of Casual-dining Restaurants。International Journal of Hospitality Management，30(4)，897-907。
4.	Yang, Xiaojing、Smith, Robert E.(2009)。Beyond attention effects: modeling the persuasive and emotional effects of advertising creativity。Marketing Science，28(5)，935-949。
5.	Korgaonkar, P.、Wolin, L. D.(2002)。Web Usage, Advertising, and Shopping: Relationship Patterns。Internet Research，12(2)，191-204。
6.	Buhalis, D.、Law, R.(2008)。Progress in information technology and tourism management: 20 years on and 10 years after the Internet--The state of eTourism research。Tourism Management，29(4)，609-623。
7.	Park, Y. A.、Gretzel, U.(2007)。Success factors for destination marketing web sites: A qualitative meta-analysis。Journal of Travel Research，46(1)，46-63。
8.	Castro, C. B.、Martín Armario, E.、Martín Ruiz, D.(2007)。The Influence of Market Heterogeneity on the Relationship between a Destination's Image and Tourists' Future Behaviour。Tourism Management，28(1)，175-187。
9.	Butterfield, D. W.、Deal, K. R.、Kubursi, A. A.(1998)。Measuring the returns to tourism advertising。Journal of Travel Research，37(1)，12-20。
10.	Chen, C. F.、Tseng, W. S.(2010)。Exploring customerbased airline brand equity: Evidence from Taiwan。Transportation Journal，49(1)，24-34。
11.	Choi, S.、Lehto, X. Y.、Oleary, J. T.(2007)。What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives。International Journal of Tourism Research，9(2)，59-72。
12.	Daye, M.(2010)。Challenges and prospects of differentiating destination brands: The case of the Dutch Caribbean islands。Journal of Travel & Tourism Marketing，27(1)，1-13。
13.	Dholakia, U.、Rego, L.(1998)。What makescommercial web pages popular: An empiri-calinvestigation of web page effectiveness.。European Journal of Marketing，32(1)，724-736。
14.	Framke, W.(2002)。The destination as a concept: a discussion of the business-related perspective versus the socio-cultural approach in tourism theory。Scandinavian Journal of Hospitality and Tourism，2(2)，92-108。
15.	Homer, P. M.(2006)。Relationships among and Ad-Induced Affect, Beliefs, and Attitudes: Another Look。Journal of Advertising，35(1)，35-51。
16.	Karson, E. J.、Fisher, R. J.(2005)。Reexamining and extending the dual mediation hypothesis in an on-line advertising context。Psychology & Marketing，22(4)，333-351。
17.	Kim, Heejun、Fesenmaier, Daniel R.(2008)。Persuasive design of destination web sites: an analysis of first impression。Journal of Travel Research，47(1)，3-13。
18.	Macdonald, E. K.、Sharp, B. M.(1996)。Management perceptions of the Importance of brand awareness as an indication of advertising effectiveness。Marketing Research，1，1-15。
19.	Park, C. Whan、McCarthy, Michael S.、Mildberg, Sandra J.(1993)。The effects of direct and associative brand extension strategies on consumer response to brand extensions。Advances in Consumer Research，20，28-33。
20.	Raney, A. A.、Arpan, L. M.、Pashupati, K.、Brill, D. A.(2003)。At the movies, on the web: an investigation of the effects of entertaining and interactive web content on site and brand evaluations。Journal of Interactive Marketing，17(4)，38-53。
21.	Sheldon, P. J.(1993)。Destination information systems。Annals of Tourism Research，20(4)，633-649。
22.	So, S. I.、Morrison, A. M.(2003)。Destination marketing organizations, web site users and nonusers: a comparison of actual visits and revisit intentions。Information Technology and Tourism，6(2)，129-139。
23.	Tang, L.、Jang, S.(2012)。Investigating the routes of communication on destination websites。Journal of Travel Research，51(1)，94-108。
24.	Taute, H. A.、Peterson, J.、Sierra, J. J.(2014)。Perceivedneeds and emotional responses to brands: a dual-process view。Journal of Brand Management，21(1)，23-42。
25.	Woodside, A.、Lysonski, S.(1989)。A general model of traveller destination choice。Journal of Travel Research，27(4)，8-14。
26.	Yuan, Y. L.、Gretzel, U.、Fesenmaier, D. R.(2006)。The role of information technology use in American convention and visitors bureaus。Tourism Management，27(2)，326-341。
27.	Zeng, L.、Proctor, R. W.、Salvendy, G.(2012)。User-based assessment of website creativity: a review and appraisal。Behaviour & Information Technology，31(4)，383-400。
28.	Smith, Robert E.、Chen, Jiemiao、Yang, Xiaojing(2008)。The impact of advertising creativity on the hierarchy of effects。Journal of Advertising，37(4)，47-61。
29.	Kwun, J. W.、Oh, H.(2004)。Effect of brand, price, and risk on consumers' value perceptions and behavioral intentions in the restaurant industry。Journal of Hospitality and Leisure Marketing，11(1)，31-49。
30.	Till, B. D.、Baack, D. W.(2005)。Recall and persuasion: Does creativity matter?。Journal of Advertising，34(3)，47-57。
31.	Horn, D.、Salvendy, G.(2006)。Product creativity: Conceptual model, measurement and characteristics。Theoretical Issues in Ergonomics Science，7(4)，395-412。
32.	Zeng, L.、Salvendy, G.、Zhang, M.(2009)。Factor structure of web site creativity。Computers in Human Behavior，25(2)，568-577。
33.	Moutinho, Luis(1987)。Consumer behaviour in tourism。European Journal of Marketing，21(10)，5-44。
34.	Kaplanidou, K.、Vogt, C.(2006)。A structural analysis of destination travel intentions as a function of web site features。Journal of Travel Research，45(2)，204-216。
35.	Wang, Y. J.、Minor, M. S.、Wei, J.(2011)。Aesthetics and the online shopping environment: understanding consumer responses。Journal of Retailing，87(1)，46-58。
36.	Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing，74(3)，331-352。
37.	Macdonald, Emma K.、Sharp, Byron M.(2000)。Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication。Journal of Business Research，48(1)，5-15。
38.	Mitchell, A. A.、Olsen, J. C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes?。Journal of Marketing Research，18(3)，318-332。
39.	Chiang, Chun-Fang、Jang, SooCheong Shawn(2007)。The Effects of Perceived Price and Brand Image on Value and Purchase Intention: Leisure Travelers' Attitudes toward Online Hotel Booking。Journal of Hospitality and Leisure Marketing，15(3)，49-69。
40.	Howard, T. J.、Culley, S. J.、Dekoninck, E.(2008)。Describing the creative design process by the integration of engineering design and cognitive psychology literature。Design Studies，29(2)，160-180。
41.	Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research，40(3)，310-320。
42.	Bruner, G. C. II、Kumar, A.(2005)。Explaining consumer acceptance of handheld Internet devices。Journal of Business Research，58(5)，553-558。
43.	Cai, Liping A.(2002)。Cooperative branding for rural destinations。Annals of Tourism Research，29(3)，720-742。
44.	Chin, Wynne W.、Todd, Peter A.(1995)。On the use, usefulness, and ease of use of structural equation modeling in MIS research: a note of caution。MIS Quarterly，19(2)，237-246。
45.	Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。
46.	Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing，15(1)，49-66。
47.	Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。
48.	Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research，11(1)，581-592。
49.	Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing，25(6)，59-62。
50.	Boo, S.、Busser, J.、Baloglu, S.(2009)。A model of customer-based brand equity and its application to multiple destinations。Tourism Management，30(2)，219-231。
51.	Konecnik, M.、Gartner, W. C.(2007)。Customer-based brand equity for a destination。Annals of Tourism Research，34(2)，400-421。
52.	Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。
53.	Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research，23(2)，130-143。
54.	Smith, R. E.、Swinyard, W. R.(1988)。Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity。Journal of Advertising，17(3)，3-14。
55.	Ind, N.、Riondino, M. C.(2001)。Branding on the web: A real revolution?。Journal of Brand Management，9(1)，8-19。
56.	Tang, L.、Jang, S.、Morrison, A.(2012)。Dual-route communication of destination websites。Tourism Management，33(1)，38-49。
57.	Tussyadiah, I.、Fesenmaier, D. R.(2009)。Mediating tourist experiences: access to places via shared videos。Annals of Tourism Research，36(1)，24-40。

會議論文
1.	Kim, H.、Fesenmaier, D. R.(2005)。Persuasive design of tourism web sites in the United States。Annual Conference of the Travel and Tourism Research Association, Travel and Tourism Research Association。New Orleans, LA：Ljubljana, Slovenia。
2.	Zeng, L.、Salvendy, G.(2008)。How creative is your website?。2nd international conference on applied human factors and ergonomics。Las Vegas, NV。

圖書
1.	顏月珠(2002)。現代統計學。臺北市：三民書局。延伸查詢
2.	Conte, R.、Castelfranchi, C.(1995)。Cognitive and Social Action。London：UCL Press。
3.	Littlejohn, S. W.(2003)。Theories of human communication。China：Tsinghua University Press。
4.	Kotler, Philip、Armstrong, Gary(1996)。Principles of Marketing。Englewood Cliffs, NJ：Prentice-Hall International, Inc.。
5.	Keller, Kevin Lane(2003)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Upper Saddle River, NJ：New York：Pearson Education：Prentice Hall：Prentice Hall。
6.	Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。
7.	Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL：Scientific Software International, Inc.：SPSS Inc。
8.	Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。

其他
1.	World Tourism Organization(2012)。UNWTO Tourism Highlights 2012 Edition，http://mkt.unwto.org/en/content/tourism-highlights， 2012/10/01。

圖書論文
1.	Gruber, H. E.、Wallace, D. B.(1999)。The case study method and evolving systems approach for understanding unique creative people at work。Handbook of creativity。Cambridge University Press。
2.	Plucker, J. A.、Beghetto, R. A.(2004)。Why Creativity is Domain General, Why It Look Domain Specific, and Why the Distinction Does Not Matter。Creativity: From Potential to Realization。Washington：American Psychological Association。
3.	Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	嘉義市國民運動中心APP滿意度、信任、系統品質與態度模式之研究
2.	影視節目觀光景點置入對涉入、地方依附與旅遊意願影響之研究
3.	大學生對部落之旅遊意象與旅遊意願之研究--以南臺科技大學學生為例
4.	航空公司網頁美感對消費者喚起及行為意圖的影響之研究

1.	進階KIPGA-QFD整合模式之建構

無相關書籍

無相關著作

1.	結合來源與內容之虛假資訊偵測機制
2.	物聯網環境下企業風險管理與內部控制稽核機制之研究
3.	行動遊戲應用程式廣告呈現形式與社交元素之廣告效果研究
4.	顧客消費體驗預期形成之心理模式--環境心理學觀點
5.	相信自我：探討資訊人員的創造力
6.	宅配產業服務品質與顧客滿意度分析--以臺灣五大宅配業者為例

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫