本研究以問卷調查與訪談法評估臺灣旅館附設寵物旅館之可行性，依統計結果得知，近70%民眾對寵物旅館所提供之服務有基本的認知，45%民眾對於出遊時攜帶寵物陪同表示濃厚之意願，故推測一般民眾明顯偏向於攜帶寵物共同出遊。同遊地點選擇上，偏向於擁有較大場地可讓寵物和自己放鬆的休閒渡假地區。另外在寵物旅館內容中，民眾對於房務方面之「乾淨環境」、「通風場所」、「特殊氣味」、「衛生處理」上重視度極高：對於寵物之服務中，以「活動區塊」、「動物飼料」、「專業獸醫」、「醫療設備」最為民眾重視，此表示飼主首重寵物之身心健康。在民眾與寵物之住房型態喜好上，59.6%民眾認為「寵物可與主人同住的特殊房型」佔為最高，表示此房型可成為未來住宿型態趨向。在「寵物週邊商品」購買上有70.5%民眾有所期待：在「寵物獨家商品」上面，也有77.2%的民眾對於寵物個性化商品，抱有高度之購買意願，因此旅館業者可以著力於寵物商品創造與行銷。旅館員工約有88%的希望設置寵物旅館，並能夠運用行銷手法以「寵物旅行」佔最多；有90%以上認為「旅館產品的多樣性」是寵物旅館最大的競爭優勢。綜合上述結果顯示，附設寵物旅館對旅館是一項值得創新推廣的挑戰與事業。

The study aims at evaluating the feasibility of the affiliated pet lodgings in Taiwan hotels through surveys and interviews. The statistic result shows that 70% of the interviews have basic recognition with the service provides by pet lodgings, 45% of the Interviewees how great＂ willingness for bringing their pet with them when they travel. Regarding the travelling spots, leisure centers with large space are the best choice. As far as the pet lodgings are concerned, clean environment, air circulation, special smell, and sanitary treatment are highly regarded. In pet service, activity area, pet food, professional vet, and medical equipment are emphasized. Regarding the room type. 59.6% prefer some special rooms that pets can live with their masters. As for pet fringe products, 70.5% has shopping expectation. As for pet monopoly products, 77.2% shows highly shopping willingness. 88% hotel staff expects to affiliate pet lodgings and market ＂pet travelling＂ projects. Above 90% considers the diversity of hotel products is the greatest competitive advantage. To sum up, affiliated pet lodging is an innovative challenge and business.