目的：本研究藉由方法目的鏈理論來探索登山活動之體驗價值，比較登山與健行者重視之活動屬性、獲得的立即結果和追求價值差異；並建立兩種活動「屬性－結果－價值」之關係鏈結。方法：研究方法採電話訪談，分別針對陽明山國家公園之健行者以及雪霸國家公園的登山客各40位進行訪談。結果：顯示登山與健行者皆追求高層次之終極價值，包含自我實現、美好生活、健康與社會支持是兩者共同追求之四種價值。此外，登山者還特別重視環境倫理之價值。結論：追求這些價值過程中，參與者重視自然景觀、步道特性和天氣狀況、體能和社交活動等屬性。這些活動屬性是參與者獲得生理、心理、社交多元結果的來源，藉此才能體驗活動之價值。

Purpose: This study adopted the means-end chain to explore values of mountain activities through means-end approach; to compare participants' perceived attributes, immediate consequences, and experiential values between two activities of mountaineering and hiking; and to establish Attribute-Consequence-Values chains of these two activities. Methods: Telephone interviews were conducted to solicit information from Yangmingshan National Park hikers and Shei-Pa National Park mountaineers. Results: The results showed that both mountaineers and hikers emphasized terminal values including self-actualization, good life, health and social support. Besides, mountaineers also emphasized environmental ethics as an important value. Pursuing these values, all participants regarded natural landscape, trail characteristics, weather, social activity, and physical activity as important attributes of mountaineering and hiking. Conclusion: These attributes were the crucial source of experiencing physical, psychological, and social benefits, which then lead to the realization of the aspired values.