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題名：媒體曝光度、前期績效對基金投資人決策的影響
書刊名：管理學報
作者：林煜恩／池祥萱 引用關係／莊淑婷
作者(外文)：Lin, Yu-en／Chih, Hsiang-hsuan／Chuang, Shu-ting
出版日期：2016
卷期：33:2
頁次：頁337-353
主題關鍵詞：媒體曝光度；資訊超載；處分效果；強化承諾；賭資效應；Media coverage；Information overload；Disposition effect；Escalation of commitment；House money effect
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:27
  • 點閱點閱:11
本研究結合了行銷以及財務理論，分析媒體曝光度、前期績效以及其交互作用對基金投資人申購與贖回的決策影響。本文研究結果如下：第一，共同基金投資人受媒體曝光度的影響，會有單純曝光效果以及資訊超載的現象。第二，共同基金投資人存在賭資效應以及處分效果。第三，共同基金投資人會受媒體曝光度的影響，而增加了其強化承諾的現象。
This paper investigates the impact of media coverage, prior performance, and interaction between media coverage and prior performance on mutual fund investors’ investment decision by combining marketing and behavior finance. Our result could be summarized as follow: first, merely exposure effect and information overload do exist in mutual fund investors; first, house money effect and disposition effect do exist in mutual fund investors; third, the media coverage would increase the effect of escalation of commitment on mutual fund investors.
期刊論文
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學位論文
1.周惠珍(1999)。網際網路標題廣告效果研究：廣告大小與資訊量之影響(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Warneryd, K. E.(2001)。Stock-market psychology: How people value and trade stocks。Cheltenham：Edward Elgar。  new window
 
 
 
 
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