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題名:論美國軍人招募廣告的預示效果:以採用軍人英雄形象為例
書刊名:復興崗學報
作者:傅文成
作者(外文):Fu, Wen-cheng
出版日期:2016
卷期:108
頁次:頁121-142
主題關鍵詞:廣告軍隊說服策略預示效果招募AdvertisingMilitaryPersuasive strategyPriming effectsRecruiting
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:44
期刊論文
1.Chu, D. C.(2005)。Should the Pentagon create a database of U.S. students to help bolster recruitment?。CQ Research,15(28)。  new window
2.Bailey, B.(2007)。The Army in the Marketplace: Recruiting an All-Volunteer Force。Journal of American History,94(1),47-74。  new window
3.Eighmey, J.(2006)。Why Do Youth Enlist?。Armed Forces and Society,32(2),307-328。  new window
4.Farrell, B. S.(2008)。Military Personnel: Evaluation Methods Linked to Anticipated Outcomes Needed to Inform Decisions on Army Recruitment Incentives。GAO Reports,1-18。  new window
5.Moskos, C.(2005)。A new concept of the citizen-soldier。ORBIS,49(4),663-676。  new window
6.Warner, J. T.、Asch, B. J.(2001)。The Record and Prospects of the All-Volunteer Military in the United States。Journal of Economic Perspectives,15(2),169-192。  new window
7.Nagar, K.(2009)。Advertising effectiveness in different media: A comparison of web and television advertising。IIMB Management Review,21(3),245-260。  new window
8.van der Brug, W.、Semetko, H. A.、Valkenburg, P. M.(2007)。Media priming in a multi-party context: A controlled naturalistic study in political communication。Political Behavior,29(1),115-141。  new window
9.Collins, Allan M.、Quillian, M. Ross(1969)。Retrieval time from semantic memory。Journal of Verbal Learning and Verbal Behavior,8(2),240-248。  new window
10.Valenzuela, S.(2009)。Variations in media priming: The moderating role of knowledge, interest, news attention, and discussion。Journalism & Mass Communication Quarterly,86(4),756-774。  new window
11.Walker, L. J.、Hennig, K. H.(2004)。Differing conceptions of moral exemplarity: just, brave, and caring。Journal of Personality and Social Psychology,86(4),629-647。  new window
12.Althaus, S. L.、Kim, Y.(2006)。Priming effects in complex information environments: reassessing the impact of news discourse on presidential approval。Journal of Politics,68(4),960-976。  new window
13.Ash, C.(1989)。The economics of defense manpower: Conscripts or volunteers?。Economic Affairs,10(1),15。  new window
14.Ashikali, E.、Dittmar, H.(2012)。The effect of priming materialism on women's responses to thin-ideal media。British Journal of Social Psychology,51(4),514-533。  new window
15.Bilali, R.、Vollhardt, J.(2013)。Priming effects of a reconciliation radio drama on Historical perspective-taking in the aftermath of mass violence in Rwanda。Journal of Experimental Social Psychology,49(1),144-151。  new window
16.Britt, T. W.、Bennett, E. A.、Crabtree, M.、Haugh, C.、Oliver, K.、McFadden, A.、Pury, C. S.(2011)。The theory of planned behavior and reserve component veteran treatment seeking。Military Psychology,23(1)。  new window
17.Dillman, C. F. R.、Roskos-Ewoldsen, D. R.、Roskos-Ewoldsen, B. B.(2008)。A test of the network models of political priming。Media Psychology,11(2),186-206。  new window
18.Dragojlovic, Nicolas Isak(2011)。Priming and the Obama effect on public evaluations of the United States。Political Psychology,32(6),989-1006。  new window
19.Ha, S.(2011)。Attribute priming effects and presidential candidate evaluation: The conditionality of political sophistication。Mass Communication & Society,14(3),315-342。  new window
20.Kelleher, C. A.、Wolak, J.(2006)。Priming presidential approval: The conditionality of issue effects。Political Behavior,28(3),193-210。  new window
21.Lasorsa, D. L.(2009)。Political interest, political knowledge, and evaluations of political news sources: Their interplay in producing context effects。Journalism & Mass Communication Quarterly,86(3),533-544。  new window
22.Malhotra, N.、Krosnick, J.(2007)。Retrospective and prospective performance assessments during the 2004 election campaign: Tests of mediation and news media priming。Political Behavior,29(2),249-278。  new window
23.Mucundorfeanu, M.、Vana, D.(2012)。Agenda setting, framing, printing: analyze effect mass-media on Romania。Review Of Management & Economic Engineering,11(2),189-200。  new window
24.Osswald, S.、Greitemeyer, T.、Fischer, P.、Frey, D.(2010)。Moral prototypes and moral behavior: Specific effects on emotional precursors of moral behavior and on moral behavior by the activation of moral prototypes。European Journal Of Social Psychology,40(6),1078-1094。  new window
25.Stevens, D.、Banducci, S.、Karp, J.、Vowles, J.(2011)。Priming time for Blair? Media priming, Iraq, and leadership evaluations in Britain。Electoral Studies,30(3),546-560。  new window
26.Troy, P.(2011)。Military shift。Power Grid International,16(4),8-9。  new window
27.Chu, D. C.(2007)。Looking after the interests of the defense acquisition workforce。Defense AT&L,36(3),2-7。  new window
28.Macrae, C. N.、Johnston, L.(1998)。Help, I need somebody: Automatic action and inaction。Social Cognition,16,400-417。  new window
29.Collins, A. M.、Loftus, E. F.(1975)。A spreading-activation theory of semantic processing。Psychological Review,82(6),407-428。  new window
30.Mitchell, A. A.、Olsen, J. C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes?。Journal of Marketing Research,18(3),318-332。  new window
31.McCombs, Maxwell E.、Shaw, Donald L.(1972)。The Agenda-setting Function of Mass Media。The Public Opinion Quarterly,36(2),176-187。  new window
會議論文
1.Brown, M. T.(2006)。"A woman in the army is still a woman": Recruiting women into the all-volunteer force。Conference Papers--International Studies Association。  new window
2.Stevens, D.、Banducci, S.、Karp, J.、Vowles, J.(2009)。Media, priming, and leadership evaluations in Britain。Conference Papers--Midwestern Political Science Association。  new window
研究報告
1.Brewer, W. F.、Nakamura, G. V.、Bolt, B. A.、Illinois Univ.(1984)。The nature and functions of schemas。  new window
圖書
1.Dertouzos, J. N.(2009)。The Cost-Effectiveness of Military Advertising: Evidence from 2002-2004。Santa Monica, CA:RAND Corporation。  new window
2.National Research Council、Committee on the Youth Population and Military Recruitment(2003)。Attitude, Aptitudes, and Aspirations of American Youth: Implications for Military Recruitment。Washington, DC:National Academies Press。  new window
3.Bowman, W.、Little, R.、Sicilia, G. Thomas(1986)。The all volunteer force after a decade: Retrospect and prospect。Washington:Pergamon-Brassey's。  new window
4.Caforio, G.(2009)。Advances in military sociology essays in honor of Charles C. Moskos。Bingley:Emerald。  new window
5.Larry, B.(1993)。American hero。New York:Pantheon。  new window
6.Segal, D.(1989)。Recruiting for Uncle Sam: Citizenship and Military Manpower Policy。Lawrence, Kan.:University Press of Kansas。  new window
7.Rostker, Bernard(2006)。I want you!: the evolution of the All-Volunteer Force。Santa Monica, Calif.:RAND。  new window
8.Iyengar, Shanto、Kinder, Donald R.(1987)。News That Matters: Television and American Opinion。University of Chicago Press。  new window
圖書論文
1.Roskos-Ewoldsen, D. R.、Roskos-Ewoldsen, B.、Dillman Carpentier, F.(2002)。Media priming: A synthesis。Media effects in theory and research。Mahwah, NJ:Erlbaum。  new window
 
 
 
 
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