| 期刊論文| 1. | Gould, Stephen J.、Stern, Barbara B.(1989)。Gender Schema and Fashion Consciousness。Phychology & Marketing，6(2)，129-145。   | | 2. | 龔昶元、黃偉哲(20080600)。網路廣告促銷方式、衝動性特質對網路衝動性購買行為之影響。行銷評論，5(2)，249-273。 延伸查詢 | | 3. | Weun, Seungoog、Jones, Michael A.、Beatty, Sharon E.(1998)。Development and Validation of the Impulse Buying Tendency Scale。Psychological Reports，82(3 suppl.)，1123-1133。 | | 4. | Bowen, Lawrence、Chaffee, Steven H.(1974)。Product involvement and pertinent advertising appeals。Journalism Quarterly，51(4)，613-621+644。 | | 5. | Blumer, Herbert(1969)。Fashion: From class differentiation to collective selection。Sociological Quarterly，10，275-291。 | | 6. | Clarke, K.、Belk, R. W.(1978)。The Effects of Product Involvement and Task Definition on Anticipated Consumer Effort。Advances in Consumer Research，5，313-318。 | | 7. | Sherif, M.、Cantril, H.(1947)。The psychology of ego involvement, social attitudes and identifications。Information & Management，9(5)，261-268。 | | 8. | Rook, Dennis W.、Fisher, Robert J.(1995)。Normative Influences on Impulsive Buying Behavior。Journal of Consumer Research，22(3)，305-313。 | | 9. | Dholakia, Utpal M.(2000)。Temptation and resistance: An integrated model of consumption impulse formation and enactment。Psychology & Marketing，17(11)，955-982。 | | 10. | Wright, Peter L.(1973)。The Cognitive Processes Mediating acceptance of Advertising。Journal of Marketing Research，10(1)，53-62。 | | 11. | 吳勝良(1999)。店頭廣告的媒體觀。突破雜誌，167，38。 延伸查詢 | | 12. | Batra, R.、Ray, M. L.(1983)。Operationalizing Involvement As Depth and Quality of Cognitive Response。NA: Advances in Consumer Research，10，309-313。 | | 13. | 黃俊英、賴文彬(19900500)。涉入的理論發展與實務應用。管理科學學報，7(1)，15-29。 延伸查詢 | | 14. | Krugman, Herbert E.(1965)。The Impact of Television Advertising: Learning Without Involvement。Public Opinion Quarterly，29(3)，349-356。 | | 15. | Gardner, Meryl Paula、Rook, Dennis W.(1988)。Effects of Impulse Purchases on Consumers' Affective States。Advances in Consumer Research，15(1)，127-130。 | | 16. | Hoch, Stephen J.、Loewenstein, George F.(1991)。Time-inconsistent Preferences and Consumer Self-control。Journal of Consumer Research，17(4)，492-507。 | | 17. | Piron, F.(1991)。Defining Impulse Purchasing。Advances in Consumer Research，18(1)，509-514。 | | 18. | Puri, Radhika(1996)。Measuring and modifying consumer impulsiveness: a cost-benefit accessibility framework。Journal of Consumer Psychology，5(2)，87-113。 | | 19. | Rook, Dennis W.、Hoch, Stephen J.(1985)。Consuming Impulses。Advances in Consumer Research，12(1)，23-27。 | | 20. | Weinberg, Peter、Gottwald, Wolfgang(1982)。Impulsive consumer buying as a result of emotions。Journal of Business Research，10(1)，43-57。 | | 21. | Wood, Michael(1998)。Socio-economic Status, Delay of Gratification, and Impulse Buying。Journal of Economic Psychology，19(3)，295-320。 | | 22. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。 | | 23. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。 | | 24. | Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research，29(4)，391-405。 | | 25. | Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing，74(3)，331-352。 | | 26. | Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research，11(1)，581-592。 | | 27. | Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research，18(4)，416-427。 | | 28. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。 | | 29. | Rook, Dennis W.(1987)。The Buying Impulse。Journal of Consumer Research，14(2)，189-199。 | | 30. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 | 學位論文| 1. | 黃鈺惠(2007)。流行涉入與衝動性購買傾向於線上購物之相關性研究(碩士論文)。國立臺北大學。 延伸查詢 | | 2. | 林岳民(2003)。不同產品涉入下廣告比較策略與廣告訴求方式對購買意願的影響之研究(碩士論文)。真理大學。 延伸查詢 | | 3. | 李迪龍(2012)。行動廣告涉入程度、廣告態度與購買意願對企業績效之影響(碩士論文)。義守大學。 延伸查詢 | | 4. | 郭紋君(2011)。購物網站促銷策略對消費者購買意圖之影響：消費者衝動性特質、產品涉入、網站知名度之調節變數(碩士論文)。東海大學。 延伸查詢 | | 5. | 羅敬惟(2013)。衝動購買傾向對衝動購買的影響：趨近與逃避認知的中介效果檢驗(碩士論文)。國立臺灣大學。 延伸查詢 | 圖書| 1. | 周文賢(2002)。多變量統計分析方法--SAS/SAT使用方法。台北：智勝文化。 延伸查詢 | | 2. | 馬家輝(1999)。都市新人類。台北：遠流出版社。 延伸查詢 | | 3. | Blumer, H.(1969)。Symbolic interactionism: perspectives and method。Englewood Cliffs, NJ：Prentice-Hall。 | | 4. | Solomon, Michael R.(2001)。Consumer behavior: buying, having, and being。Upper Saddle River, N. J.：Prentice Hall。 | | 5. | Schiffman, Leon G.、Kanuk, Leslie Lazar(2001)。Consumer Behavior。New Jersey：Prentice-Hall。 | | 6. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | | 7. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | 圖書論文| 1. | Simmel, Georg(1971)。The Metropolis and Mental Life。On Individuality and Social Forms。University of Chicago Press。 | | 2. | Greyser, S.(1976)。[The Evolution of Retail Institutions in the United States] Foreword。The Evolution of Retail Institutions in the United States。Cambridge：Marketing Science Institute。 | | 3. | Simmel, Georg(1971)。On fashion。On individuality and social forms。University of Chicago Press。 | |