In this study, we use Relief-F algorithm to filter the main attributes from the big data of consumers purchase automobile, and then use this key attributes to make into questionnaires. Then analysis the results by stepwise regression method, we got the really the 9 attributes of the consumers who cared in automobile purchase. Finally, we use ANOVA method to determine the basic characteristics of the customer and the purchase of the relationship between the important attributes, we can analysis the segment of the automobile market. Automobile marketing segments have a clear definition, each automobile-manufacturers can focus all resources to develop their marketing, to beat potential competitors.