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題名:顧客知覺價值、關係行銷與顧客忠誠度關係之研究
書刊名:商學學報
作者:張韶靖 引用關係
作者(外文):Chang, Shao-ching
出版日期:2017
卷期:25
頁次:頁39-69
主題關鍵詞:顧客知覺價值關係行銷顧客忠誠度Customer perceived valueRelationship marketingCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:6
  • 點閱點閱:30
期刊論文
1.Wang, Yong-gui、Lo, Hing-Po、Chi, Ren-yong、Yang, Yong-heng(2004)。An integrated framework for customer value and customer-relationship-management performance: A customer-based perspective from China。Managing Service Quality,14(2/3),169-182。  new window
2.Ganesh, Jaishankar、Arnold, Mark J.、Reynolds, Kristy E.(2000)。Understanding the customer base of service providers: An examination of the differences between switchers and stayers。Journal of Marketing,64(3),65-87。  new window
3.Copulsky, Jonathan R.、Wolf, Michael J.(1990)。Relationship Marketing: Positioning for the Future。Journal of Business Strategy,11(4),16-20。  new window
4.Reichheld, Frederick F.、Schefter, Phil(2000)。E-Loyalty。Harvard Business Review,78(4),105-113。  new window
5.Bitner, M. J.(1995)。Building service relationship: It's all about promises。Journal of the Academy of Marketing Science,23(4),246-251。  new window
6.Sheth, Jagdish N.、Parvatiyar, Atul(1995)。Relationship Marketing in Consumer Markets: Antecedents and Consequences。Journal of the Academy of Marketing Science,23(4),255-271。  new window
7.Neal, William D.(1999)。Satisfaction is Nice, but Value Drives Loyalty。Marketing Research,11(1),20-23。  new window
8.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
9.Shani, D.、Chalasani, S.(1992)。Exploiting Niches Using Relationship Marketing。The Journal of Consumer Marketing,9(3),33-42。  new window
10.Evans, J. R.、Laskin, R. L.(1994)。The relationship marketing process: A conceptualization and application。Industrial Marketing Management,23(5),439-452。  new window
11.Ryals, L.、Payne, A.(2001)。Customer relationship management in financial services: Towards information-enabled relationship marketing。Journal of Strategic Marketing,9(1),3-27。  new window
12.Bowen, J. T.、Shoemaker, S.(1998)。Relationship marketing in consumer markets。Marketing Sciences,23(5),223-236。  new window
13.Christy, R.、Oliver, G.、Penn, J.(1996)。Relationship marketing in consumer markers。Journal of Marketing Management,33(5),161-173。  new window
14.Frederick, F. R.、Sasser, W. E.(1996)。Zero defections: quality comes to services。Harvard Business Review,18(68),57-69。  new window
15.Fredericks, Joan O.、Salter, James M. II(1995)。Beyond Customer Satisfaction。Management Review,84(5),29-32。  new window
16.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
17.Dickson, Peter R.、Sawyer, Alan G.(1990)。The Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。  new window
18.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
19.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。  new window
20.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。  new window
21.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
22.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
23.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
24.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
25.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
學位論文
1.江美儀(2001)。關係結合策略對顧客承諾影響之研究--網際網路資訊不對稱屬性下之分析(碩士論文)。銘傳大學。  延伸查詢new window
2.謝依靜(2000)。關係結合策略與關係績效關聯性之研究--以金融服務業為例(博士論文)。國立臺灣大學。new window  延伸查詢new window
圖書
1.Peppers, Don、Rogers, Martha(1993)。The One to One Future。Raphael Sagalyn, Inc.。  new window
2.Keegan, Warren J.(2002)。Global Marketing Management。N.J.:Prentice-Hall International。  new window
3.Bhote, K. R.(1996)。Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability。American Management Association。  new window
4.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing services: Competing through quality。The Free Press。  new window
5.Griffin, J.(1995)。Customer Loyalty: How to Earn It, How to Keep It。New York, NY:Lexington Books。  new window
6.Kotler, P.(1997)。Marketing management: analysis, planning, implementation, and control。New Jersey:David Borkosky。  new window
圖書論文
1.Berry, L. L.(1983)。Relationship marketing。Emerging Perspectives of Services marketing。American Marketing Association。  new window
 
 
 
 
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