| 期刊論文| 1. | Han, H.(2015)。Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned Behavior。Tourism Management，47，164-177。   | | 2. | Chang, H. J.、Eckman, M.、Yan, R. N.(2011)。Application of the Stimulus-Organism-Response model to the retail environment: The role of hedonic motivation in impulse buying behavior。The International Review of Retail, Distribution and Consumer Research，21(3)，233-249。 | | 3. | Hsu, C. H. C.、Cai, L. A.、Li, M.(2010)。Expectation, motivation, and attitude: a tourist behavioral model。Journal of Travel Research，49(3)，282-296。 | | 4. | Fischer, E.、Arnold, S. J.(1990)。More than a Labor of Love: Gender Roles and Christmas Shopping。Journal of Consumer Research，17(3)，333-345。 | | 5. | Paul, Justin、Modi, Ashwin、Patel, Jayesh D.(2016)。Predicting green product consumption using theory of planned behavior and reasoned action。Journal of Retailing and Consumer Services，29，123-134。 | | 6. | Wu, S.-I.、Chen, J.-Y.(2014)。A model of green consumption behavior constructed by the theory of planned behavior。International Journal of Marketing Studies，6(5)，119-132。 | | 7. | Arisal, I.、Comert, Y.(2016)。The effects of hedonic and utilitarian motives on consumer behavior: A comparison study between Turkish and Spanish university students。European Journal of Business and Social Sciences，5(3)，99-112。 | | 8. | Arnold, M. J.、Reynolds, K. E.(2012)。Approach and avoidance motivation: Investigating hedonic consumption in a retail setting。Journal of Retailing，88(3)，399-411。 | | 9. | Alzahrani, A. I.、Mahmud, I.、Ramayah, T.、Alfarraj, O.、Alalwan, N.(2017)。Extending the theory of planned behavior (TPB) to explain online game playing among Malaysian undergraduate students。Telematics and Informatics，34(4)，239-251。 | | 10. | Branscum, P.、Sharma, M.(2014)。Comparing the utility of the Theory of Planned Behavior between boys and girls for predicting snack food consumption: Implications for practice。Health Promotion Practice，15(1)，134-140。 | | 11. | Cheng, P. Y.、Chu, M. C.(2014)。Behavior factors affecting students' intentions to enroll in business ethics courses: A comparison of the Theory of Planned Behavior and Social Cognitive Theory using self-identity as moderator。Journal of Business Ethics，124，35-45。 | | 12. | McDermott, M. S.、Oliver, M.、Svenson, A.、Simnadis, T.、Beck, E. J.、Coltman, T.、Sharma, R.(2015)。The theory of planned behavior and discrete food choices: A systematic review and meta-analysis。International Journal of Behavioral Nutrition and Physical Activity，12(162)，1-11。 | | 13. | Khalek, A. A.、Ismail, S. H. S.(2015)。Why are we eating Halal: Using the theory of planned behavior in predicting Halal food consumption among generation Y in Malaysia。International Journal of Social Science and Humanity，5(7)，608-612。 | | 14. | Karjaluoto, H.、Munnukka, J.、Salmi, M.(2016)。How do brand personality, identification, and relationship length drive loyalty in sports?。Journal of Service Theory and Practice，26(1)，50-71。 | | 15. | Terblanche, N. S.、Boshoff, C.(2006)。The relationship between a satisfactory instore shopping experience and retailer loyalty。South African Journal of Business，37(2)，33-43。 | | 16. | Shimazaki, T.、Bao, H.、Deli, G.、Uechi, H.、Lee, Y.、Miura, K.、Takenaka, K.(2016)。Cross-cultural validity of the theory of planned behavior for predicting healthy food choice in secondary school students of Inner Mongolia。Diabetes & Metabolic Syndrome: Clinical Research Reviews，11(S1)，497-501。 | | 17. | Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。 | | 18. | Arnold, Mark J.、Reynolds, Kristy E.(2003)。Hedonic shopping motivations。Journal of Retailing，79(2)，77-95。 | | 19. | Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun。Journal of Consumer Research，9(2)，132-140。 | | 20. | Ajzen, Icek(2002)。Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior。Journal of Applied Social Psychology，32(4)，665-683。 | 會議論文| 1. | Pannilage, S.、Lin, Y.(2016)。The theory of planned behavior in the context of wine festival attendees。The 2016 TTRA Annual International Conference。Vail, Colorado：Tourism Travel and Research Association: Advancing Tourism Research Globally。 | 圖書| 1. | Solomon, Michael R.(2014)。Consumer Behavior: Buying, Having and Being。Engel wood Cliffs, NJ：Prentice Hall。 | | 2. | George, Darren、Mallery, Paul(2003)。SPSS for Windows Step by Step: A Simple Guide and Reference, 11.0 Update。Allyn & Bacon。 | | 3. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | 其他| 1. | 產業經濟統計簡訊(2017)。飲料店業積極拓點，營業額逐年攀升，預期106年將突破500億元，https://www.moea.gov.tw/mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=2934。 延伸查詢 | 圖書論文| 1. | Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。 | |