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題名:相似的人在臉書上發佈的遊記溝通效果較好--涉入與社交情境的調節效果
書刊名:電子商務學報
作者:蔡佳靜 引用關係張雅霓
作者(外文):Tsai, Chia-chingChang, Ya-ni
出版日期:2019
卷期:21:2
頁次:頁171-194
主題關鍵詞:Facebook發文者來源相似性涉入程度社交情境溝通效果Facebook usersResource similarityInvolvementSocial contextCommunication effect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:2
  • 點閱點閱:5
期刊論文
1.Toncar, Mark、Munch, James(2001)。Consumer Responses to Tropes in Print Advertising。Journal of Advertising,30(1),55-65。  new window
2.Miquel, S.、Caplliure, E. M.、Aldas-Manzano, J. A.(2002)。The effect of personal involvement on the decision to buy store brands。Journal of Product & Brand Management,11(1),6-18。  new window
3.Bargh, John A.、McKenna, Katelyn Y. A.、Fitzsimons, Grainne M.(2002)。Can you see the real me? Activation and expression of the "true self" on the Internet。Journal of Social Issues,58(1),33-48。  new window
4.Gross, Elisheva F.、Juvonen, Jaana、Gable, Shelly L.(2002)。Internet use and well-being in adolescence。Journal of Social Issues,58(1),75-90。  new window
5.Wolak, J. W.、Mitchell, K. J.、Finkelhor, D.(2003)。Escaping or connecting? Characteristics of youth who form close online relationships。Journal of Adolescence,26(1),105-119。  new window
6.McKenna, K. Y. A.、Green, A. S.、Gleason, M. E. J.(2002)。Relationship formation on the Internet: What's the big attraction?。Journal of Social Issues,58(1),9-31。  new window
7.Priester, J. R.、Petty, R. E.(2003)。The influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectiveness。Journal of Consumer Psychology,13(4),408-421。  new window
8.Misra, S.、Beatty, S. E.(1990)。Celebrity spokesperson and brand congruence: An assessment of recall and affect。Journal of Business Research,21(2),159-173。  new window
9.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。  new window
10.Till, Brian D.、Shimp, Terence A.(1998)。Endorsers in advertising: The case of negative celebrity information。Journal of Advertising,27(1),67-82。  new window
11.Parks, M. R.、Floyd, K.(1996)。Making Friends in Cyberspace。Journal of Communication,46(1),80-97。  new window
12.Lee, R. M.、Robbins, S. B.(1995)。Measuring belongingness: The Social Connectedness and the Social Assurance scales。Journal of Counseling Psychology,42(2),232-241。  new window
13.Mesch, G. S.、Talmud, I.(2007)。Similarity and the quality of online and offline social relationships among adolescents in Israel。Journal of Research on Adolescence,17(2),455-465。  new window
14.Faraji-Rad, A.、Samuelsen, B. M.、Warlop, L.(2015)。On the persuasiveness of similar others: The role of mentalizing and the feeling of certainty。Journal of Consumer Research,42(3),458-471。  new window
15.蔡佳靜、王冠偉(20141200)。廣告主張結構對旅遊產品溝通效果之影響--經驗類比與傳染機制之探討。戶外遊憩研究,27(4),1-28。new window  延伸查詢new window
16.Jiang, L.、Hoegg, J.、Dahl, D. W.、Chattopadhyay, A.(2010)。The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context。Journal of Consumer Research,36(5),778-791。  new window
17.Frith, C. D.、Frith, U.(2006)。The neural basis of mentalizing。Neuron,50(4),531-534。  new window
18.Lee, J.、Thorson, E.(2008)。The impact of celebrity-product incongruence on the effectiveness of product endorsement。Journal of Advertising Research,48(3),433-449。  new window
19.Festinger, Leon(1954)。A theory of social comparison processes。Human Relations,7(2),117-140。  new window
20.Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research,14(1),83-95。  new window
21.戴軒廷、馬恆、張紹勳(20040400)。影響網路廣告效果之相關因素。中華管理評論,7(2),1-29。  延伸查詢new window
22.Duhachek, Adam、Zhang, Shuoyang、Krishnan, Shanker(2007)。Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift。Journal of Consumer Research,34(3),395-405。  new window
23.Sago, B.(2010)。The influence of social media message sources on millennial generation consumers。International Journal of Integrated Marketing Communications,2(2),7-18。  new window
24.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
25.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
26.Chiles, Todd H.、McMackin, John F.(1996)。Integrating variable risk preferences, trust, and transaction cost economics。The Academy of Management Review,21(1),73-99。  new window
27.Pavlou, Paul A.、Liang, Huigang、Xue, Yajiong(2007)。Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective。MIS Quarterly,31(1),105-136。  new window
28.Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce,7(3),101-134。  new window
29.Pavlou, Paul A.、Gefen, David(2004)。Building effective online marketplaces with institution-based trust。Information Systems Research,15(1),37-59。  new window
30.Baumeister, Roy F.、Leary, Mark R.(1995)。The need to belong: desire for interpersonal attachments as a fundamental human motivation。Psychological Bulletin,117(3),497-529。  new window
31.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing,49(4),41-50。  new window
32.Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。  new window
33.Havitz, Mark E.、Dimanche, Frédéric(1990)。Propositions for testing the involvement construct in recreational and tourism contexts。Leisure Sciences,12(2),179-195。  new window
34.Stutzman, Fred、Gross, Ralph、Acquisti, Alessandro(2013)。Silent listeners: The evolution of privacy and disclosure on facebook。Journal of Privacy and Confidentiality,4(2),7-41。  new window
35.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication,13(1),210-230。  new window
36.Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry。Journal of Services Marketing,13(1),59-72。  new window
37.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
38.Petty, Richard E.、Cacioppo, John T.(1984)。Source Factors and the Elaboration Likelihood Model of Persuasion。Advances in Consumer Research,11(1),668-672。  new window
39.Grabner-Kräuter, S.、Faullant, R.(2008)。Consumer acceptance of internet banking: The influence of internet trust。International Journal of Bank Marketing,26(7),483-504。  new window
40.Brown, Jo、Broderick, Amanda J.、Lee, Nick(2007)。Word of Mouth Communication within Online Communities: Conceptualizing the Online Social Network。Journal of Interactive Marketing,21(3),2-20。  new window
41.Pascal, Vincent J.、Sprott, David E.、Muehling, Darrel D.(2002)。The influence of evoked nostalgia on consumers' responses to advertising: An exploratory study。Journal of Current Issues and Research in Advertising,24(1),39-47。  new window
42.Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research,15(2),210-224。  new window
43.Clore, Gerald L.、Parrott, W. G.(1994)。Cognitive feelings and metacognitive judgments。European Journal of Social Psychology,24(1),101-115。  new window
會議論文
1.Miller, H.(1995)。The Presentation of Self in Electronic Life: Goffman on the internet。The Embodied Knowledge and Virtual Space Conference。Goldsmiths' College, University of London。  new window
2.Bauer, Raymond A.(1960)。Consumer behavior as risk taking。The 43rd National Conference of the American Marketing Association,(會議日期: 1960/06/15-06/17)。American Marketing Association。389-398。  new window
學位論文
1.鄭伊純(2013)。社群廣告對廣告效果、消費者購買意願與態度之影響--以7-ELEVEN Facebook粉絲專頁為例(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.Safko, L.、Brake, D. K.(2009)。The Social Media Bible: Tactics, Tools and Strategies for Business Success。John Wiley & Sons, Inc.。  new window
2.Kotler, Philip、Keller, Kevin Lane(2006)。Marketing Management。Upper Saddle River, New Jersey:Pearson Prentice Hall。  new window
3.Zeff, Robbin L.、Aronson, Brad(1999)。Advertising on the internet。New York, NY:John Wiley & Sons, Inc.。  new window
4.吳殿廷、王欣、耿建忠、王瑜(2010)。旅遊開發與規劃。北京師範大學出版社。  延伸查詢new window
5.Higgins, E. T.(2012)。Beyond Pleasure and Pain: How Motivation Works。Oxford University Press。  new window
6.O'Keefe, Daniel J.(1990)。Persuasion: Theory and research。Sage Publications。  new window
7.林建煌(2013)。消費者行為。臺北:華泰文化事業股份有限公司。  延伸查詢new window
8.Engel, J. F.、Blackwell, R. D.(1982)。Consumer behavior。Chicago, Illinois:The Dryden Press。  new window
9.Weber, L.(2009)。Marketing to the social web: How digital customer communities build your business。John Wiley & Sons, Inc.。  new window
10.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
11.Rogers, Everett M.(1995)。Diffusion of innovations。Free Press。  new window
12.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate Data Analysis。Prentice-Hall。  new window
13.Sherif, M.、Cantril, Hadley A.(1947)。The psychology of ego-involvements: Social attitudes and identifications。John Wiley & Sons, Inc.。  new window
其他
1.洪綪妘(2015)。【旅@天下第32期】--社群經濟,http://news.xinmedia.com/news_article.aspx?newsid=8149&type=3。  延伸查詢new window
2.陶韻智(2011)。【INSIDE】--Facebook, Twitter行銷值多少?,https://www.inside.com.tw/article/757-facebook-market。  new window
3.(2009)。ARO觀察:社會性媒體網站使用概況,https://www.scribd.com/document/29475184/%E5%89%B5%E5%B8%82%E9%9A%9B%E6%9C%88%E5%88%8A%E5%A0%B1%E5%91%8A%E6%9B%B8-200909。  new window
4.黃慧雯(20160205)。祖克柏喊話FB2030年用戶達50億,https://www.chinatimes.com/realtimenews/20160205003345-260412?chdtv。  延伸查詢new window
5.鍾元(20160719)。臉書全球月活躍用戶數達16.5億,臺灣1800萬,http://www.epochtimes.com/b5/16/7/19/n8115301.htm。  延伸查詢new window
6.(20140202)。臉書誕生10年,每月活躍用戶占全球1/6人口,https://www.ettoday.net/news/20140202/321816.htm#ixzz61LcHXAYg。  延伸查詢new window
圖書論文
1.Aboud, F. E.、Mendelson, M. J.(1996)。Determinants of friendship selection and quality: Developmental perspectives。The company they keep: friendship in childhood and adolescence。Cambridge University Press。  new window
2.Byrne, D.(1969)。Attitudes and attraction。Advances in Experimental Social Psychology。New York:Academic Press。  new window
 
 
 
 
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