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題名:創新特質、社群網站特性、品牌社群參與行為與社群意識及權益之關聯研究
書刊名:創新與管理
作者:江義平 引用關係杜守恩楊婉伶
作者(外文):Chiang, I-pingTu, Shou-enYang, Wan-ling
出版日期:2020
卷期:16:1
頁次:頁43-90
主題關鍵詞:社群媒體創新特質品牌社群Social mediaInnovatorsBrand communities
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:4
期刊論文
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23.Kim, Hong-bumm、Kim, W. G.(2005)。The relationship between brand equity and firms' performance in luxury hotels and chain restaurants。Tourism Management,26(4),549-560。  new window
24.Woisetschläger, David M.、Hartleb, Vivian、Blut, Markus(2008)。How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation。Journal of Relationship Marketing,7(3),237-256。  new window
25.Fournier, S.、Avery, J.(2011)。The uninvited brand。Business Horizons,54(3),193-207。  new window
26.Han, Sung Ho、Nguyen, Bang、Lee, Timothy J.(2015)。Consumer-based Chain Restaurant Brand Equity, Brand Reputation, and Brand Trust。International Journal of Hospitality Management,50,84-93。  new window
27.Tsai, H. T.、Pai, P. Y.(2012)。Positive and negative aspects of online community cultivation: Implications for online stores' relationship management。Information & Management,49(2),111-117。  new window
28.Hanna, R.、Rohm, A.、Crittenden, V. L.(2011)。We're all connected: The power of the social media ecosystem。Business Horizons,54(3),265-273。  new window
29.Turel, O.、Serenko, A.(2012)。The benefits and dangers of enjoyment with social networking websites。European Journal of Information Systems,21(5),512-528。  new window
30.Roach, G.(2009)。Consumer Perceptions of Mobile Phone Marketing: A Direct Marketing Innovation。Direct Marketing: An International Journal,3(2),124-138。  new window
31.Greenhalgh, T.、Robert, G.、Macfarlane, F.、Bate, P.、Kyriakidou, O.、Peacock, R.(2005)。Storylines of research in diffusion of innovation: A meta-narrative approach to systematic review。Social Science & Medicine,61(2),417-430。  new window
32.Tsiotsou, Rodoula H.(2015)。The Role of Social and Parasocial Relationships on Social Networking Sites Loyalty。Computers in Human Behavior,48,401-414。  new window
33.Barreda, A. A.、Bilgihan, A.、Nusair, K.、Okumus, F.(2015)。Generating brand awareness in online social networks。Computers in Human Behavior,50,600-609。  new window
34.Cheng, Z. C.、Guo, T. C.(2015)。The formation of social identity and self-identity based on knowledge contribution in virtual communities: An inductive route model。Computers in Human Behavior,43,229-241。  new window
35.Ellahi, A.、Bokhari, R. H.(2013)。Key quality factors affecting users' perception of social networking websites。Journal of Retailing and Consumer Services,20(1),120-129。  new window
36.Franzia, E.、Piliang, Y. A.、Saidi, A. I.(2015)。Manifestation of Minangkabau Cultural Identity through Public Engagement in Virtual Community。Procedia-Social and Behavioral Sciences,184,56-62。  new window
37.Kim, Young Hoon、Kim, Dan J.、Wachter, Kathy(2013)。A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention。Decision Support Systems,56,361-370。  new window
38.Munnukka, J.、Karjaluoto, H.、Tikkanen, A.(2015)。Are Facebook brand community members truly loyal to the brand?。Computers in Human Behavior,51(Part A),429-439。  new window
39.Jara, M.、Cliquet, G.(2012)。Retail brand equity: conceptualization and measurement。Journal of Retailing and Consumer Services,19(1),140-149。  new window
40.Kim, A. J.、Johnson, K. K. P.(2016)。Power of Consumers Using Social Media: Examining the Influences of Brand-Related User-Generated Content on Facebook。Computers in Human Behavior,58,98-108。  new window
41.Kaplan, Andreas M.、Haenlein, Michael(2010)。Users of the world, unite! The challenges and opportunities of Social Media。Business Horizons,53(1),59-68。  new window
42.Laroche, Michel、Habibi, Mohammad Reza、Richard, Marie-Odile、Sankaranarayanan, Ramesh(2012)。The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty。Computers in Human Behavior,28(5),1755-1767。  new window
43.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
44.Alonso-Dos-Santos, M.、Guardia, F. R.、Campos, C. P.、Calabuig-Moreno, F.、Ko, Y. J.(2018)。Engagement in Sports Virtual Brand Communities。Journal of Business Research,89,273-279。  new window
45.Ewe, S. Y.、Yap, S. F.、Lee, C. K. C.(2015)。Network externalities and the perception of innovation characteristics: mobile banking。Marketing Intelligence and Planning,33(4),592-611。  new window
46.Kuzgun, E.(2017)。Brand loyalty states as an antecedent of customer engagement in virtual brand communities。World Journal of Management,8(1),104-121。  new window
47.Li, T.、Berens, G.、Maertelaere, M. D.(2013)。Corporate Twitter Channels: the impact of engagement and informedness on corporate Reputation。International Journal of Electronic Commerce,18,97-126。  new window
48.Mathew, V.、Ali, R. T. M.、Thomas, S.(2014)。Loyalty intentions。Journal of Indian Business Research,6(3),213-230。  new window
49.Paek, H. J.、Hove, T.、Jung, Y.、Cole, R. T.(2013)。Engagement across three social media platforms: an exploratory study of a cause-related PR campaign。Public Relations Review,39(5),526-533。  new window
50.Popp, B.、Woratschek, H.(2016)。Introducing branded communities in sport for building strong brand relations in social media。Sport Management Review,19(2),183-197。  new window
51.Xu, K.、Guo, X.、Li, J.、Lau, R. Y.、Liao, S. S.(2012)。Discovering target groups in social networking sites: an effective method for maximizing joint influential power。Electronic Commerce Research and Applications,11(4),318-334。  new window
52.Yang, S.、Wang, B.、Lu, Y.(2016)。Exploring the dual outcomes of mobile social networking service enjoyment: the roles of social self-efficacy and habit。Computers in Human Behavior,64,486-496。  new window
53.Blanchard, Anita L.、Markus, M. Lynne(2004)。The experienced "sense" of a virtual community: characteristics and processes。ACM SIGMIS Database: the DATABASE for Advances in Information Systems,35(1),64-79。  new window
54.Srinivasan, Srini S.、Anderson, Rolph、Ponnavolu, Kishore(2002)。Customer loyalty in e-Commerce: An exploration of its antecedents and consequences。Journal of Retailing,78(1),41-50。  new window
55.Kim, Sanghyun、Park, Hyunsun(2013)。Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance。International Journal of Information Management,33(2),318-332。  new window
56.Lu, Yaobin、Zhao, Ling、Wang, Bin(2010)。From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention。Electronic Commerce Research and Applications,9(4),346-360。  new window
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會議論文
1.Koh, J.、Kim, Y. G.(2001)。Sense of virtual community: Determinants and the moderating role of the virtual community origin。International Conference on Information Systems,407-409。  new window
學位論文
1.Gonzaga de Oliveira, J. Maia(2013)。What do users need? Exploring influences on the adoption of mobile content and the differences among categories of adopters(博士論文)。Dublin Institute of Technology。  new window
圖書
1.Evans, D.、McKee, J.(2010)。Social media marketing: the next generation of business engagement。John Wiley & Sons, Inc.。  new window
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3.黃俊英(2007)。多變量分析。台北:華泰文化。  延伸查詢new window
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7.Rogers, Everett M.(1995)。Diffusion of innovations。Free Press。  new window
8.Aaker, David A.(1991)。Managing Brand Equity。The Free Press。  new window
單篇論文
1.Li, Charlene(2007)。Forrester research: social technographics,http://miami.lgrace.com/documents/Li_Web_Demographics.pdf。  new window
其他
1.EMarketer(20151026)。Increasing Audience Engagement Key Objective in Social Media Marketing,https://www.emarketer.com/Article/Increasing-Audience-Engagement-Key-Objective-Social-Media-Marketing/1013148。  new window
2.ICONOSQUARE(2015)。The Top 14 brands on Instagram,http://blog.iconosquare.com/top-14-brands-instagram。  new window
3.產品與服務IX Survey網路調查,http://www.ixresearch.com/products。  延伸查詢new window
4.(2015)。台灣第一Facebook粉絲圑排行榜,http://likeboy.tw/index.php?type=pages_like。  延伸查詢new window
5.(2019)。2018年台灣數位廣告量全年達389.66億台幣,電商產業投資最多,公部門類別成長力道最強,http://www.dma.org.tw/newsPost/421?fbclid=IwAR3c8vxkzPHUWcIem4dsUir2Q2vMyQluCzn4vqgeZY6kD3_edRqEZ7RdbrQ。  延伸查詢new window
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7.(2019)。Social Ad Performance Metrics,https://www.emarketer.com/performance/channel/58fe4ebad2670009840a9edf/58e401313ff5e905a0f34c93。  new window
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