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題名:社會企業應用社群媒體之三階段模式
書刊名:輔仁管理評論
作者:鄭雅云楊銘賢 引用關係江長唐
作者(外文):Cheng, Ya-yunYang, Ming-hsienChiang, Chang-tang
出版日期:2017
卷期:24:1
頁次:頁77-102
主題關鍵詞:社會企業社群媒體品牌社群關係管理消費者協同Social enterpriseSocial mediaBrand communityRelationship managementConsumer co-creation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:44
期刊論文
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4.Wilcox, K.、Stephen, A. T.(2013)。Are Close Friends the Enemy? Online Social Networks, Self-esteem and Self-control。Journal of Consumer Research,40(1),90-103。  new window
5.Mort, G. S.、Weerawardena, J.、Carnegie, K.(2003)。Social Entrepreneurship: Towards Conceptualisation。International Journal of Nonprofit and Voluntary Sector Marketing,8(1),76-88。  new window
6.Ang, Lawrence(2011)。Is SCRM really a good social media strategy?。Journal of Database Marketing and Customer Strategy Management,18(3),149-153。  new window
7.Baird, Carolyn Heller、Parasnis, Gautam(2011)。From social media to social customer relationship management。Strategy and Leadership,39(5),30-37。  new window
8.Woodcock, N.、Green, A.、Starkey, M.(2011)。Social CRM as a business strategy。Journal of Database Marketing and Customer Strategy Management,18(1),50-64。  new window
9.Devlin-Foltz, D.、Fagen, M. C.、Reed, E.、Medina, R.、Neiger, B. L.(2012)。Advocacy evaluation: Challenges and emerging trends。Health Promotion Practice,13(5),581-586。  new window
10.Fullerton, G.(2011)。Creating advocates: The roles of satisfaction, trust and commitment。Journal of Retailing and Consumer Services,18(1),92-100。  new window
11.Goh, K.-Y.、Heng, C.-S.、Lin, Z.(2013)。Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content。Information Systems Research,24(1),88-107。  new window
12.Farquhar, J.、Rowley, J.(2006)。Relationships and Online Consumer Communities。Business Process Management Journal,12(2),162-177。  new window
13.Schmitt, P.、Skiera, B.、Van den Bulte, C.(2011)。Referral Programs and Customer Value。Journal of Marketing,75(1),46-59。  new window
14.Wei, Pei-Shan、Lu, Hsi-Peng(2013)。An Examination of the Celebrity Endorsements and Online Customer Reviews Influence Female Consumers' Shopping Behavior。Computers in Human Behavior,29(1),193-201。  new window
15.Yen, H. Rebecca、Gwinner, K. P.、Su, W.(2004)。The impact of customer participation and service expectation on Locus attributions following service failure。International Journal of Service Industry Management,15(1),7-26。  new window
16.Grayson, K.、Martinec, R.(2004)。Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings。Journal of Consumer Research,31(2),296-312。  new window
17.Kozinets, R. V.(2002)。The field behind the screen: Using netnography for marketing research in online communities。Journal of Marketing Research,39(1),61-72。  new window
18.Brodie, Roderick J.、Ilic, Ana、Juric, Biljana、Hollebeek, Linda D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research,66(1),105-114。  new window
19.Kietzmann, Jan H.、Hermkens, Kristopher、McCarthy, Ian P.、Silvestre, Bruno S.(2011)。Social media? Get serious! Understanding the functional building blocks of social media。Business Horizons,54(3),241-251。  new window
20.Mair, J.、Martí, I.(2006)。Social Entrepreneurship Research: A Source of Explanation, Prediction, and Delight。Journal of World Business,41(1),36-44。  new window
21.Mangold, W. Glynn、Faulds, David J.(2009)。Social media: The new hybrid element of the promotion mix。Business Horizons,52(4),357-365。  new window
22.Gummesson, E.(1999)。Total relationship marketing: Experimenting with a synthesis of research frontiers。Australasian Marketing Journal,7(1),72-85。  new window
23.Hagel, John(1999)。Net gain: expanding markets through virtual communities。Journal of Interactive Marketing,13(1),55-65。  new window
24.Reinartz, W.、Krafft, M.、Hoyer, W. D.(2004)。The customer relationship management process: Its measurement and impact on performance。Journal of Marketing Research,41(3),293-305。  new window
25.Jap, S. D.(2001)。"Pie Sharing" in Complex Collaboration Contexts。Journal of Marketing Research,38(1),86-99。  new window
26.Coulter, Keith S.、Punj, Girish N.(2004)。The effects of cognitive resource requirements, availability, and argument quality on brand attitudes: A melding of elaboration likelihood and cognitive resource matching theories。Journal of Advertising,33(4),53-64。  new window
27.Kelley, Scott W.、Donnelly, James H. Jr.、Skinner, Steven J.(1990)。Customer participation in service production and delivery。Journal of Retailing,66(3),315-335。  new window
28.Chang, Y. T.、Yu, H.、Lu, H. P.(2015)。Persuasive messages, popularity cohesion, and message diffusion in social media marketing。Journal of Business Research,68(4),777-782。  new window
29.Malthouse, Edward C.、Haenlein, Michael、Skiera, Bernd、Wege, Egbert、Zhang, Michael(2013)。Managing customer relationships in the social media Era: Introducing the social CRM house。Journal of Interactive Marketing,27(4),270-280。  new window
30.Hollebeek, Linda D.、Glynn, Mark S.、Brodie, Roderick J.(2014)。Consumer brand engagement in social media: Conceptualization, scale development and validation。Journal of Interactive Marketing,28(2),149-165。  new window
31.Haenlein, M.(2013)。Social interactions in customer churn decisions: The impact of relationship directionality。International Journal of Research in Marketing,30(3),236-248。  new window
32.Jansen, Bernard J.、Zhang, Mimi、Sobel, Kate、Chowdury, Abdur(2009)。Twitter power: Tweets as electronic word of mouth。Journal of the American Society for Information Science & Technology,60(11),2169-2188。  new window
33.Das, Sanjiv R.、Chen, Mike Y.(2007)。Yahoo! for Amazon: Sentiment extraction from small talk on the web。Management Science,53(9),1375-1388。  new window
34.Bhalla, G.(2014)。How to plan and manage a project to co-create value with stakeholders。Strategy & Leadership,42(2),19-25。  new window
35.Bradley, C.、Hirt, M.、Smit, S.(2011)。Have you tested your strategy lately。McKinsey Quarterly,1,40-53。  new window
36.Yeo, T. E. D.(2012)。Social-Media Early Adopters Don't Count: How to Seed Participation in Interactive Campaigns by Psychological Profiling of Digital Consumers。Journal of Advertising Research,52(3),297-308。  new window
37.Wang, G.、Dou, W.、Zhu, W.、Zhou, N.(2015)。The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence。Journal of Business Research,68(9),1928-1936。  new window
38.Scott, S. V.、Orlikowski, W. J.(2014)。Entanglements in practice: Performing anonymity through social media。MIS Quarterly,38(3),873-893。  new window
39.Schwartz, B.(2007)。Transferring commercial perspectives on consumer focus to social marketing。Social Marketing Quarterly,13(3),17-21。  new window
40.Sakarya, S.、Bodur, M.、Yildirim-Öktem, Ö.、Selekler-Göksen, N.(2012)。Social alliances: Business and social enterprise collaboration for social transformation。Journal of Business Research,65(12),1710-1720。  new window
41.Schau, H. J.、Muñiz, A. M.、Arnould, E. J.(2009)。How brand community practicescreate value。Journal of Marketing,73(5),30-51。  new window
42.Noseleit, F.、de Faria, P.(2013)。Complementarities of internal R&D and alliances with different partner types。Journal of Business Research,66(10),2000-2006。  new window
43.Pires, G. D.、Dean, A.、Rehman, M.(2015)。Using service logic to redefine exchange in terms of customer and supplier participation。Journal of Business Research,68(5),925-932。  new window
44.Powers, T.、Advincula, D.、Austin, M. S.、Graiko, S.、Snyder, J.(2012)。Digital and Social Media In the Purchase Decision Process A Special Report from the Advertising Research Foundation。Journal of advertising research,52(4),479-489。  new window
45.Libai, B.、Muller, E.、Peres, R.(2013)。Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion。Journal of marketing research,50(2),161-176。  new window
46.Habibi, M. R.、Laroche, M.、Richard, M. O.(2014)。Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities。International Journal of Information Management,34(2),123-132。  new window
47.Gummesson, E.(2002)。Practical value of adequate marketing management theory。European journal of marketing,36(3),325-349。  new window
48.Desai, D.(2009)。Role of relationship management and value co-creation in social marketing。Social Marketing Quarterly,15(4),112-125。  new window
49.Ashforth, Blake E.、Mael, Fred A.(1989)。Social identity theory and the organization。Academy of Management Review,14(1),20-39。  new window
50.Powell, Walter W.、Koput, Kenneth W.、Smith-Doerr, Laurel(1996)。Interorganizational collaboration and the locus of innovation: Networks of learning in biotechnology。Administrative Science Quarterly,41(1),116-145。  new window
51.Bhattacherjee, A.、Premkumar, G.(2004)。Understanding changes in belief and attitude toward information technology usage: A theoretical model and longitudinal test。MIS Quarterly,28(2),229-254。  new window
52.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
53.Kaplan, Andreas M.、Haenlein, Michael(2010)。Users of the world, unite! The challenges and opportunities of Social Media。Business Horizons,53(1),59-68。  new window
54.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。  new window
55.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。  new window
56.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing,69(3),19-34。  new window
57.Dutton, Jane E.、Dukerich, Janet M.、Harquail, Celia V.(1994)。Organizational Images and Member Identification。Administrative Science Quarterly,39(2),239-263。  new window
58.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。Journal of Marketing,66(1),15-37。  new window
59.Trusov, Michael、Bucklin, Randolph E.、Pauwels, Koen(2009)。Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site。Journal of Marketing,73(5),90-102。  new window
60.Cermak, Dianne S. P.、File, Karen M.、Prince, Russ A.(1994)。Customer Participation in Service Specification and Delivery。Journal of Applied Business Research,10(2),90-97。  new window
61.Ennew, Christine T.、Binks, Martin R.(1999)。Impact of participative service relationships on quality, satisfaction and retention: An exploratory study。Journal of Business Research,46(2),121-132。  new window
62.Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing,67(2),76-88。  new window
63.Kuenzel, Sven、Halliday, Sue Vaux(2008)。Investigating Antecedents and Consequences of Brand Identification。Journal of Product and Brand Management,17(5),293-304。  new window
64.Scott, Susanne G.、Lane, Vicki R.(2000)。A Stakeholder Approach to Organizational Identity。Academy of Management Review,25(1),43-62。  new window
65.Dart, Raymond(2004)。The legitimacy of social enterprise。Nonprofit Management and Leadership,14(4),411-424。  new window
會議論文
1.Asur, S.、Huberman, B. A.(2010)。Predicting the future with social media。The 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology。IEEE Press。492-499。  new window
2.Arakji, R. Y.、Lang, K. R.(2007)。Digital consumer networks and producer-consumer collaboration: Innovation and product development in the digital entertainment industry。The 40th Annual Hawaii International Conference on System Sciences,211c-211c。  new window
圖書
1.Dees, J. G.、Emerson, J.、Economy, P.(2002)。Enterprising Nonprofits: A Toolkit for Social Entrepreneurs。John Wiley & Sons。  new window
2.Yin, Robert K.(2011)。Applications of case study research。Sage Publications。  new window
3.Benkler, Yochai(2006)。The Wealth of Networks: How Social Production Transforms Markets and Freedom。Yale University Press。  new window
4.Blackshaw, P.、Nazzaro, M.(2006)。Consumer-generated media (CGM) 101: Word-of-mouth in the age of the web-fortified consumer。New York:Nielsen BuzzMetrics。  new window
5.Tajfel, H.、Turner, J. C.(2004)。The Social Identity Theory of Intergroup Behavior。NY:Psychology Press。  new window
6.Hall, S. R.、Boren, R. M.(1924)。Retail advertising and selling。McGraw-Hill。  new window
7.Fraser, M.、Dutta, S.(2010)。Throwing sheep in the boardroom: How online social networking will transform your life, work and world。John Wiley & Sons。  new window
8.Elgar, E.(2013)。Handbook on the Economics of Reciprocity and Social Enterprise。  new window
9.Dees, J. G.(2003)。Social entrepreneurship is about innovation and impact, not income。Social edge。  new window
10.Patton, Michael Quinn(2002)。Qualitative Research and Evaluation Methods。Sage。  new window
11.Von Hippel, Eric(2005)。Democratizing Innovation。MIT Press。  new window
12.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
其他
1.Dentsu(2008)。The change of consumer action model: From AIDMA to AISAS,http://www.dentsu.com.tw/。  new window
 
 
 
 
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