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題名:建構藝術品產業顧客終身價值及顧客權益模式與計算行銷投資報酬率
書刊名:數據分析
作者:徐怡陳詩婷
作者(外文):Hsu, YiChen, Shih-ting
出版日期:2013
卷期:8:1
頁次:頁17-40
主題關鍵詞:顧客終身價值顧客權益行銷投資報酬率藝術品產業Customer lifetime valueCustomer equityMarketing ROIArts industries
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:1
期刊論文
1.Bayon, T.、Gutsche, J.、Bauer, H.(2002)。Customer equity marketing: Touching the intangible。European Management Journal,20(3),213-222。  new window
2.Liu, D. R.、Shih, Y. Y.(2005)。Integrating AHP and data mining for product recommendation based on customer lifetime value。Information and Management,42(3),387-400。  new window
3.Rust, R. T.、Keiningham, T.、Clemens, S.、Zahorik, A.(1999)。Return on quality at chase Manhattan bank。Interfaces,29(2),62-72。  new window
4.Gupta, S.、Lehmann, D. R.(2003)。Customers As Assets。Journal of Interactive Marketing,17(1),9-24。  new window
5.Simester, D. I.、Hauser, J. R.、Wernerfelt, B.、Rust, R. T.(2000)。Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi Experiments in the United States and Spain。Journal of Marketing Research,37(1),102-112。  new window
6.Haenlein, M.、Kaplan, A. M.、Schoder, D.(2006)。Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value。Journal of Marketing,70,5-20。  new window
7.Donkers, B.、Verhoef, P. C.、Jong, M. G.(2007)。Modeling CLV: A test of competing models in the insurance industry。Quantitative Marketing and Economics,5(2),163-190。  new window
8.Dwyer, F. R.(1997)。Customer lifetime valuation to support marketing decision making。Journal of Direct Marketing,11(4),6-13。  new window
9.Pfeifer, Phillip E.、Carraway, Robert L.(2000)。Modeling Customer Relationships As Markov Chains。Journal of Interactive Marketing,14(2),43-55。  new window
10.Bolton, Ruth N.、Lemon, Katherine N.、Verhoef, Peter C.(2004)。The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research。Journal of the Academy of Marketing Science,32(3),271-292。  new window
11.Gupta, Sunil、Hanssens, Dominique、Hardie, Bruce、Kahn, Wiliam、Kumar, V.、Lin, Nathaniel、Sriram, S.、Ravishanker, Nalini(2006)。Modeling Customer Lifetime Value。Journal of Service Research,9(2),139-155。  new window
12.Dowling, Grahame R.、Uncles, Mark(1997)。Do Customer Loyalty Programs Really Work?。Sloan Management Review,38(4),71-82。  new window
13.Ott, J.(2000)。Successfully development and Implementing Continuous relationship management。e-Business executive report,3,26-30。  new window
14.Blattberg, Robert C.、Deighton, John M.(1996)。Manage Marketing by the Customer Equity Test。Harvard Business Review,74(4),136-144。  new window
15.Guadagni, P. M.、Little, J. D. C.(1983)。A logit model of brand choice calibrated on scanner date。Marketing Science,2(3),203-238。  new window
16.Kalwani, Manohar U.、Morrison, Donald G.(1977)。A Parsimonious Description of the Hendry System。Management Science,23(5),467-477。  new window
17.Thomas, J. S.(2001)。A methodology for linking customer acquisition to customer retention。Journal of Marketing Research,38(2),262-268。  new window
18.Venkatesan, Rajkumar、Kumar, V.(2005)。A customer lifetime value framework for customer selection and resource allocation strategy。Journal of Marketing,68(4),106-125。  new window
19.Bolton, Ruth N.、Drew, James H.(1991)。A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes。Journal of Marketing,55(1),1-9。  new window
20.Berger, Paul D.、Nasr, Nada I.(1998)。Customer Lifetime Value: Marketing Models and Applications。Journal of Interactive Marketing,12(1),17-30。  new window
21.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science,17(1),45-65。  new window
22.Rust, Roland T.、Lemon, Katherine N.、Zeithaml, Valarie A.(2004)。Return on Marketing: Using Customer Equity to Focus Marketing Strategy。Journal of Marketing,68(1),109-127。  new window
23.Danaher, Peter J.、Rust, Roland T.、Easton, G.、Sullivan, M. W.(1996)。Indirect Financial Benefits from Service Quality。Quality Management Journal,3(2),63-75。  new window
24.Berger, P. D.、Eechambadi, N.、George, M.、Lehmann, D. R.(2006)。From customer lifetime value to shareholder value: Theory, empirical evidence, and issues for future research。Journal of Service Research,9(2),156-167。  new window
25.Keane, T.、Wang, P.(1995)。Applications for the lifetime value model in modern newspaper publishing。Journal of Direct Marketing,9(2),59-66。  new window
26.Srivastava, Rajendra K.、Fahey, Liam、Shervani, Tasadduq A.(1998)。Market-based assets and shareholder value: A framework for analysis。Journal of Marketing,62(1),2-18。  new window
27.Fader, Peter S.、Hardie, Bruce G. S.、Lee, Ka Lok(2005)。RFM and CLV: Using Iso-Value Curves for Customer Base Analysis。Journal of Marketing Research,42(4),415-430。  new window
28.Jain, Dipak、Singh, Siddhartha S.(2002)。Customer Lifetime Value Research in Marketing: A Review and Future Directions。Journal of Interactive Marketing,16(2),34-47。  new window
29.Mulhern, Francis J.(1999)。Customer Profitability Analysis: Measurement, Concentration, and Research Directions。Journal of Interactive Marketing,13(1),25-40。  new window
30.Ching, W.-K.、Ng, M. K.、Wong, K.-K.、Altman, E.(2004)。Customer lifetime value: stochastic optimization approach。Journal of the Operational Research Society,55,860-868。  new window
31.Drèze, Xavier、Bonfrer, André(2009)。Moving from customer lifetime value to customer equity。Quant Mark Econ,7,289-320。  new window
32.Reinartz, Werner、Kumar, V.(2000)。On the profitability of long lifetime customers: an empirical investigation and implications for marketing。Journal of Marketing,64,17-35。  new window
33.Schultz, Don E.、Gronstedt, Anders(1997)。Making Marcoman Investment。Marketing Management,6(3),40-49。  new window
34.Singh, Siddharth S.、Borle, Sharad、Jain, Dipak C.(2009)。A generalized framework for estimating customer lifetime value when customer lifetimes are not observed。Quant Mark Econ,7,181-205。  new window
35.Schmittlein, David C.、Morrison, Donald G.、Colombo, Richard(1987)。Counting Your Customers: Who are They and What will They Do Next?。Management Science,33(1),1-24。  new window
36.Rust, Roland T.、Zahorik, Anthony J.、Keiningham, Timothy L.(1995)。Return on quality ROQ: Making service quality financially accountable。Journal of Marketing,59(2),58-70。  new window
37.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing,54(4),20-35。  new window
38.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
39.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
40.Wyner, G. A.(1996)。Customer Profitability: Linking Behavior to Economics。Marketing Research,8(2),36-38。  new window
41.Kordupleski, R. E.、Rust, R. T.、Zahorik, A. J.(1993)。Why Improving Quality Doesn't Improve Quality (or Whatever Happened to Marketing?)。California Management Review,35(3),82-96。  new window
42.Kumar, V.、Ramni, G.、Bohling, T.(2004)。Customer Lifetime Value Approaches and Best Practice Applications。Journal of Interactive Marketing,18(3),60-72。  new window
研究報告
1.Hogan, John E.、Lemon, Katherine N.、Libai, Barak(2003)。Incorporating Positive Word of Mouth Into Customer Profitability Models。Barak:Carroll School of Management。  new window
學位論文
1.Reinartz, Werner(1999)。Customer Lifetime Value: An Integrated Empirical Framework for Measurement, Antecedents, and Consequences(博士論文)。University of Houston。  new window
2.Singh, Siddharth S.(2003)。Customer Lifetime Value Analysis(博士論文)。Northwestern University。  new window
3.Storbacka, Kaj(1994)。The Nature of Customer Relationship Profitability(博士論文)。Northwestern University。  new window
圖書
1.Vavra, Terry G.(1997)。Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs。ASQ Quality Press。  new window
2.Christopher, M.、Payne, A.、Ballantyne, D.(1991)。Relationship marketing。Butterworth Heinemann。  new window
3.Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York:The Free Press。  new window
4.Jackson, Barbara Bund(1985)。Winning and Keeping Industrial Customers。Lexington Books。  new window
5.Blattberg, R. C.、Getz, G.、Thomas, J. S.(2001)。Customer Equity: Building and Managing Relationships as Valuable Assets。Harvard Business School Press。  new window
6.Rust, Roland T.、Zeithaml, Valarie A.、Lemon, Katherine N.(2000)。Driving customer equity: How customer lifetime value is reshaping corporate strategy。New York:Free Press。  new window
7.Kotler, Philip(1967)。Managerial Marketing, Planning, Analysis, and Control。Prentice Hall。  new window
8.Rust, Roland、Zahorik, Anthony J.、Keiningham, Timothy L.(1994)。Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality。Chicago:Probus Publishing。  new window
9.Wayland, R. E.、Cole P. M.(1997)。Customer Connection:New Strategies for Growth。Harvard Business School press。  new window
10.Håkansson, Håkan(1982)。International marketing and Purchasing of industrial goods: An interaction approach。John Wiley & Sons。  new window
 
 
 
 
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