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題名：二次元手遊產業之社群媒體行銷策略--以陰陽師個案為例
書刊名：中國廣告學刊
作者：邱于平 引用關係／董佳瑜
作者(外文)：Chiu, Yu-ping／Dong, Jia-yu
出版日期：2019
卷期：24
頁次：頁42-57
主題關鍵詞：品牌推廣策略；社群媒體行銷；陰陽師；Social media marketing；Brand strategy；Onmyoji
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:8
期刊論文
1.Winkler, Tina、Buckner, Kathy(2006)。Receptiveness of Gamers to Embedded Brand Messages in Advergames: Attitudes towards Product Placement。Journal of Interactive Advertising，7(1)，3-32。  new window
2.Wang, W.-T.、Li, H.-M.(2012)。Factors influencing mobile services adoption: A brand-equity perspective。Internet Research，22(2)，142-179。  new window
3.Brandtzæg, P. B.、Lüders, M.、Skjetne, J. H.(2010)。Too many Facebook "friends"? Content sharing and sociability versus the need for privacy in social network sites。International Journal of Human-Computer Interaction，26(11/12)，1006-1030。  new window
4.Lien, Che Hui、Cao, Yang(2014)。Examining WeChat users' motivations, trust, attitudes, and positive word-of-mouth: Evidence from China。Computers in Human Behavior，41，104-111。  new window
5.Sullivan, Jonathan、Sapir, Eliyahu V.(2012)。Modelling Negative Campaign Advertising: Evidence from Taiwan。Asian Journal of Communication，22(3)，289-303。  new window
6.Kozinets, Robert V.、De Valck, Kristine、Wojnicki, Andrea C.、Wilner, Sarah J. S.(2010)。Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities。Journal of Marketing，74(2)，71-89。  new window
7.Chiu, C.、Ip, C.、Silverman, A.(2012)。Understanding social media in China。McKinsey Quarterly，2，78-81。  new window
8.Choi, Y. K.、Yoon, S.、Taylor, C. R.(2015)。How character presence in advergames affects brand attitude and game performance: A cross‐cultural comparison。Journal of Consumer Behaviour，14(6)，357-365。  new window
9.Dunbar, R.(2008)。Cognitive constraints on the structure and dynamics of social networks。Group Dynamics: Theory, Research, and Practice，12(1)。  new window
10.Fang, W.(2013)。Analysis of Word Formation Types of Network Buzzwords Derived from Japanese ACG。Journal of Hebei North University (Social Science Edition)，3。  new window
11.Guo, X.-R.、Gu, J.、Li, L.-N.(2010)。Development strategy of the China animation industry based on the theory of comparative advantage。Information Science，9。  new window
12.Jin, H.、Park, S. T.、Li, G.(2015)。Factors influencing customer participation in mobile SNS: Focusing on Wechat in China。Indian Journal of Science and Technology，8(26)，1-8。  new window
13.Keyang, C.(2008)。Research on the system of network games enthrallment prevention based on agent technology。Computer Applications and Software，2。  new window
14.Rau, P.-L. P.、Liao, Q.、Chen, C.(2013)。Factors influencing mobile advertising avoidance。International Journal of Mobile Communications，11(2)，123-139。  new window
15.Shao, J.、Li, X.、Morrison, A. M.、Wu, B.(2016)。Social media micro-film marketing by Chinese destinations: The case of Shaoxing。Tourism Management，54，439-451。  new window
16.Xie, X.-Q.(2008)。Research on Interaction of Cartoon and Games in ACG Culture。Sichuan University of Arts and Science Journal，5。  new window
17.Zhang, L.、Pentina, I.(2012)。Motivations and usage patterns of Weibo。Cyberpsychology, Behavior, and Social Networking，15(6)，312-317。  new window
18.Ballantyne, David、Aitken, Robert(2007)。Branding in B2B markets: Insights from the service-dominant logic of marketing。Journal of Business & Industrial Marketing，22(6)，363-371。  new window
19.Crocker, J.、Canevello, A.(2008)。Creating and Undermining Social Support in Communal Relationships: The Role of Compassionate and Self-Image Goals。Journal of Personality and Social Psychology，95(3)，555-575。  new window
20.Niu, Han-Jen、Chiang, Yung-Sung、Tsai, Hsien-Tang(2012)。An exploratory study of the otaku adolescent consumer。Psychology and Marketing，29(10)，712-725。  new window
21.Ellison, Nicole B.、Steinfield, Charles、Lampe, Cliff(2007)。The benefits of Facebook 'friends': Social capital and college students' use of online social network sites。Journal of Computer-Mediated Communication，12(4)，1143-1168。  new window
會議論文
1.Haghirian, P.、Madlberger, M.、Tanuskova, A.(2005)。Increasing advertising value of mobile marketing--an empirical study of antecedents。The 38th Annual Hawaii International Conference on System Sciences。  new window
2.Romero, D. M.、Galuba, W.、Asur, S.、Huberman, B. A.(2011)。Influence and passivity in social media。The Joint European Conference on Machine Learning and Knowledge Discovery in Databases。  new window
圖書
1.Fuchs, C.(2017)。Social media: A critical introduction。Sage。  new window
2.Rogers, Everett M.(1983)。Diffusion of Innovations。Free Press。  new window
圖書論文
1.Ge, J.、Gretzel, U.、Clarke, R. J.(2013)。Strategic use of social media affordances for marketing: A case study of Chinese DMOs。Information and Communication Technologies in Tourism 2014。Springer。  new window
2.Tan, G. Y.(2018)。A case study of the anime, comic and games (ACG) industry in HONG KONG。Studying Hong Kong: 20 Years of Political, Economic and Social Developments。  new window
 
 
 
 
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