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R.(2007)。Identifying the core periodical literature of the agricultural communications documentation center。Journal of Agricultural & Food Information，8(3)，43-63。 | | 36. | Torkzadeh, Gholamreza、Koufteros, Xenophon、Pflughoeft, Kurt(2003)。Confirmatory analysis of computer self-efficacy。Structural Equation Modeling: A Multidisciplinary Journal，10(2)，263-275。 | | 37. | Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika，39(1)，31-36。 | | 38. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 | | 39. | Chiu, Hung-Chang、Hsieh, Yi-Ching、Kuo, Yi-Chu(2012)。How to Align your Brand Stories with Your Products。Journal of Retailing，88(2)，262-275。 | | 40. | Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing，25(6)，59-62。 | | 41. | Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。 | | 42. | McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods，7(1)，64-82。 | | 43. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | 研究報告| 1. | 岳修平(2015)。104年在地青年農民組織與輔導計畫。台北：行政院農委會。 延伸查詢 | 圖書| 1. | Simmons, A.(2001)。The Story Factor: Inspiration, Influence and Persuasion through the Art of Storytelling。Cambridge, MA：Perseus。 | | 2. | Maxwell, R.、Dickman, R.(2007)。The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business。New York, NY：HarperCollins。 | | 3. | Fog, K.、Budtz, C.、Yakaboylu, B.、Munch, P.、Blanchette, S.(2010)。Storytelling: Branding in Practice。Springer。 | | 4. | Fotheringham, Wallace C.(1966)。Perspectives on Persuasion。Boston：Allyn & Bacon。 | | 5. | Berlo, David K.(1960)。The process of communication: An introduction to theory and practice。Holt, Rinehart and Winston, Inc.。 | | 6. | Chatman, Serymour B.(1980)。Story and Discourse: Narrative Structure in Fiction and Film。Cornell University Press。 | | 7. | Denning, S.(2005)。The leader's guide to storytelling: Mastering the art and discipline of business narrative。San Francisco：Jossey-Bass。 | | 8. | MacCannell, Dean(1976)。The tourist: A new theory of the leisure class。University of California Press。 | | 9. | Propp, Vladimir、Scott, Laurence(1968)。Morphology of the Folktale。Austin：Univ. of Texas Press。 | | 10. | Loebbert, M.(2003)。Storymanagement: der narrative Ansatz für Management und Beratung。Stuttgart：Klett-Cotta。 | | 11. | Bruner, J.(2009)。Actual minds, possible worlds。Cambridge, MA：Harvard University Press。 | | 12. | Duncan, T. R.(2002)。IMC: Using advertising and promotion to build brands。Boston, MA：McGraw-Hill。 | | 13. | Hiltunen, A.(2002)。Aristotle in Hollywood: The anatomy of successful storytelling。Bristol, England：Intellect Books。 | | 14. | Kirszner, L.、Mandell, S. R.(2001)。Literature: Reading, reacting, writing。Boston, MA：Thomson/Heinle。 | | 15. | Lewis, D.、Bridger, D.(2011)。The soul of the new consumer: Authenticity--What we buy and why we buy it。London, England：Nicholas Brealey。 | | 16. | Telg, R.、Irani, T. A.(2011)。Agricultural communications in action: A hands-on approach。Clifton Park, NY：Cengage Learning。 | | 17. | Ryan, Marie-Laure(2004)。Narrative across media: The languages of storytelling。University of Nebraska Press。 | | 18. | Kline, Rex B.(1998)。Principles and Practice of Structural Equation Modeling。Guilford Press。 | | 19. | Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。 | | 20. | Hall, S.、Du Gay, P.(1996)。Questions of cultural identity。London：Sage Publications。 | | 21. | McLuhan, Marshall(1964)。Understanding Media: The Extensions of Man。McGraw-Hill Book。 | 其他| 1. | Benjamin, S.(2015)。22 Rules to perfect storytelling from a Pixar storyboard artist，https://www.visualnews.com/2015/09/23/22-rules-to-perfectstorytelling-from-a-pixar-storyboard-artist/。 | | 2. | 戴恩加，黃彥齊(20150502)。鄉下農夫小劍劍 用快樂種劍劍好米，http://www.vita.tw/2015/05/blog-post_91.html#.V7gXALjnakq。 延伸查詢 | | 3. | Lin, H.-Z.(20151029)。Dawu Tribe retains 21 kinds of millet，https://www.newsmarket.com.tw/blog/71694/。 | 圖書論文| 1. | Herman, D.(2003)。Stories as a tool for thinking。Narrative theory and the cognitived sciences。Stanford, CA：Center for the Study of Language and Information。 | | 2. | Lasswell, H. D.(1948)。The structure and function of communication in society。The communication of ideas。 | | 3. | Hoffner, C.、Cantor, J.(1991)。Perceiving and responding to mass media characters。Responding to the screen: Reception and reaction processes。Hillsdale, NJ：Lawrence Erlbaum Associates, Inc.。 | | 4. | Escalas, Jennifer Edson(1998)。Advertising narratives: What are they and how do they work?。Representing Consumers: Voices, Views and Visions。Routledge & Kegan Paul。 | | 5. | Stevenson, N.(1997)。Critical perspectives within audience research。The media studies reader。New York, NY：St. Martin's。 | |
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