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題名:行動搜尋下,你會越看越愛它嗎?使用者知識與螢幕尺寸如何影響品牌效果
書刊名:中山管理評論
作者:劉成豪唐運佳 引用關係林耕葆謝依靜
作者(外文):Liu, Chen-haoTang, Yun-chiaLin, Geng-baoHsieh, Yi-ching
出版日期:2020
卷期:28:3
頁次:頁379-418
主題關鍵詞:網路行銷品牌效果說服知識重複曝光螢幕尺寸Internet marketingBrand effectivenessPersuasion knowledgeRepetitive exposuresScreen size
原始連結:連回原系統網址new window
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  • 點閱點閱:10
期刊論文
1.Yi, Y.(1993)。Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge。Journal of Advertising,22(1),1-10。  new window
2.Browne, G. J.、Pitts, M. G.、Wetherbe, J. C.(2007)。Cognitive stopping rules for terminating information search in online tasks。MIS Quarterly,31(1),89-104。  new window
3.Sternthal, B.、Calder, B. J.(1980)。Television Commercial Wearout: An Information Processing View。Journal of Marketing Research,17(2),173-186。  new window
4.Pieters, Rik、Rosbergen, Edward、Wedel, Michel(1999)。Visual attention to repeated print advertising: A test of scanpath theory。Journal of Marketing Research,36(4),424-438。  new window
5.Wanke, Michaela、Bless, Herbert、Schwarz, Norbert(1998)。Context Effects in Product Line Extensions: Context Is Not Destiny。Journal of Consumer Psychology,7(4),299-322。  new window
6.Mitchell, A. A.、Dacin, Peter A.(1996)。The assessment of alternative measures of consumer expertise。Journal of Consumer Research,23(3),219-239。  new window
7.Kaplan, M. F.、Miller, C. E.(1987)。Group Decision Making and Normative Versus Informational Influence: Effects of Type of Issue and Assigned Decision Rule。Journal of Personality and Social Psychology,53(2),306-313。  new window
8.Peracchio, L. A.、Tybout, A. M.(1996)。The moderating role of prior knowledge in schema-based product evaluation。Journal of Consumer Research,23(3),177-192。  new window
9.Levin, I. P.、Levin, A. M.(2000)。Modeling the role of brand alliances in the assimilation of product evaluations。Journal of Consumer Psychology,9(1),43-52。  new window
10.Haugtvedt, Curtis P.、Petty, Richard E.、Cacioppo, John T.(1992)。Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior。Journal of Consumer Psychology,1(3),239-260。  new window
11.Herr, Paul M.(1989)。Priming Price: Prior Knowledge and Context Effects。Journal of Consumer Research,16(1),67-75。  new window
12.Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research,13(4),411-454。  new window
13.Janiszewski, C.(1993)。PREATTENTIVE MERE EXPOSURE EFFECTS。Journal of Consumer Research,20(3),376-392。  new window
14.Batra, Rajeev、Ray, Michael L.(1986)。Affective Responses Mediating Acceptance of Advertising。Journal of Consumer Research,13(2),234-249。  new window
15.Belch, G. E.(1982)。The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance。Journal of Consumer Research,9(1),56-65。  new window
16.Zajonc, Robert B.(1968)。Attitudinal effects of mere exposure。Journal of Personality and Social Psychology,9(2 Part 2),1-27。  new window
17.Schumann, D. W.、Petty, R. E.、Clemons, D. Scott(1990)。Predicting the effectiveness of different strategies of advertising variation: a test of the repetition-variation hypotheses。Journal of Consumer Research,17(2),192-202。  new window
18.Dou, W.、Lim, K. H.、Su, C.、Zhou, N.、Cui, N.(2010)。Brand positioning strategy using search engine marketing。Mis Quarterly,34(2),261-279。  new window
19.Berlyne, D. E.(1970)。Novelty, complexity and hedonic value。Perception and Psychophysics,8(5),279-286。  new window
20.Anand, P.、Sternthal, B.(1990)。Ease of message processing as a moderator of repetition effects in advertising。Journal of Marketing Research,27(3),345-353。  new window
21.Pechmann, C.、Stewart, D. W.(1988)。Advertising Repetition: A Critical Review of Wearin and Wearout。Current Issues and Research in Advertising,11(1/2),285-329。  new window
22.Regan, D. T.、Fazio, M.(1977)。On the Consistency Between Attitudes and Behavior: Look to the Method of Attitude Formation。Journal of Experimental Social Psychology,13(1),28-45。  new window
23.Lo, Shao-Kang、Hsieh, Ai-Yun、Chiu, Yu-Ping(2014)。Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising。Electronic Commerce Research and Applications,13(4),221-228。  new window
24.Chaiken, S.(1980)。Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion。Journal of Personality and Social Psychology,39(5),752-766。  new window
25.Friestad, Marian、Wright, Peter(1994)。The Persuasion Knowledge Model: How People Cope with Persuasion Attempts。Journal of Consumer Research,21(1),1-31。  new window
26.Kirmani, A.、Zhu, R.(2007)。Vigilant against manipulation: The effect of regulatory focus on the use of persuasion knowledge。Journal of Marketing Research,44(4),688-701。  new window
27.Lang, Annie(2000)。The limited capacity model of mediated message processing。Journal of Communication,50(1),46-70。  new window
28.Martí-Parreño, J.、Bermejo-Berros, J.、Aldás-Manzano, J.(2017)。Product placement in video games: The effect of brand familiarity and repetition on consumers' memory。Journal of Interactive Marketing,38(1),55-63。  new window
29.Chen, J.、Yang, X.、Smith, R. E.(2016)。The Effects of Creativity on Advertising Wear-in and Wear-out。Journal of the Academy of Marketing Science,44(3),334-349。  new window
30.Dong, X.、Li, H.(2018)。Does Online Media Sequence Matter in Product Marketing?。Electronic Commerce Research and Applications,28,44-53。  new window
31.Duff, B. R. L.、Faber, R. J.(2011)。Missing the Mark: Advertising Avoidance and Distractor Devaluation。Journal of Advertising,40(2),51-62。  new window
32.Gorn, G. J.、Goldberg, M. E.(1982)。Behavioral Evidence of the Effects of Televised Food Messages on Children。Journal of Consumer Research,9(2),200-205。  new window
33.Hakala, U.、Svensson, J.、Vincze, Z.(2012)。Consumer-Based Brand Equity and Top-of-Mind Awareness: A Cross-Country Analysis。Journal of Product & Brand Management,21(6),439-451。  new window
34.Jansen, B. J.、Liu, Z.、Simon, Z.(2013)。The Effect of Ad Rank on the Performance of Keyword Advertising Campaigns。Journal of the American Society for Information Science and Technology,64(10),2115-2132。  new window
35.Jansen, B. J.、Schuster, S.(2011)。Bidding on the Buying Funnel for Sponsored Search Campaigns。Journal of Electronic Commerce Research,12(1),1-18。  new window
36.Jansen, B. J.、Zhang, M.、Schultz, C. D.(2009)。Brand and Its Effect on User Perception of Search Engine Performance。Journal of the American Society for Information Science and Technology,60(8),1572-1595。  new window
37.Kim, K. J.、Sundar, S. S.(2016)。Mobile Persuasion: Can Screen Size and Presentation Mode Make a Difference to Trust?。Human Communication Research,42(1),45-70。  new window
38.Lee, J.、Ahn, J. H.、Park, B.(2015)。The Effect of Repetition in Internet Banner Ads and the Moderating Role of Animation。Computers in Human Behavior,46,202-209。  new window
39.Ma, Zhongming、Liu, Xin、Hossain, Tarique(20131200)。Effect of Sponsored Search on Consumer Trust and Choice。International Journal of Electronic Business Management,11(4),227-237。  new window
40.Royo-Vela, M.、Black, M.(2018)。Drone Images versus Terrain Images in Advertisements: Images' Verticality Effects and the Mediating Role of Mental Simulation on Attitude Towards the Advertisement。Journal of Marketing Communications,26(1),21-39。  new window
41.Trumbo, C. W.(1999)。Heuristic-Systematic Information Processing and Risk Judgment。Risk Analysis,19(3),391-398。  new window
42.Wirth, W.、Böcking, T.、Karnowski, V.、Pape, T. V.(2007)。Heuristic and Systematic Use of Search Engines。Journal of Computer-Mediated Communication,12(3),778-800。  new window
43.Yoo, C. Y.(2014)。Branding Potentials of Keyword Search Ads: The Effects of Ad Rankings on Brand Recognition and Evaluations。Journal of Advertising,43(1),85-99。  new window
44.Simonin, Bernard L.、Ruth, Julie A.(1998)。Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes。Journal of Marketing Research,35(1),30-42。  new window
45.Petty, R. E.、Cacioppo, J. T.(1979)。Effects of Message Repetition and Position on Cognitive Response, Recall, and Persuasion。Journal of Personality and Social Psychology,37(1),97-109。  new window
會議論文
1.Djamasbi, S.、Hall-Phillips, A.、Yang, R.(2013)。SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y.。International Conference on Universal Access in Human-Computer Interaction。Berlin。  new window
2.Liu, Z.、Liu, Y.、Zhou, K.、Zhang, M.、Ma, S.(2015)。Influence of Vertical Result in Web Search Examination。38th ACM SIGIR Conference on Research and Development in Information Retrieval。Santiago。193-202。  new window
學位論文
1.林耕葆(2016)。以說服知識模式與螢幕尺寸探討關鍵字廣告的重複曝光對品牌記憶與品牌態度之影響(碩士論文)。國立中央大學。  延伸查詢new window
2.楊泓極(2004)。前置廣告之背景效果對消費者評價後置廣告之影響(碩士論文)。國立政治大學。  延伸查詢new window
3.劉佩婷(2013)。關鍵字廣告不被點擊也能獲得品牌態度:以重複曝光效果討論(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Sherif, Muzafer、Hovland, Carl I.(1961)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。Yale University Press。  new window
2.Belk, R. W.、Llamas, R.(2013)。The Routledge Companion to Digital Consumption。London:Routledge。  new window
3.Allport, Gordon Willard(1954)。The nature of prejudice。Addison-Wesley。  new window
其他
1.DAVI(20150420)。Google 將針對行動裝置修改搜尋演算法,https://technews.tw/2015/04/20/google-will-be-changing-up-your-mobile-search-results-read-more-httpwww-digitaltrends-commobilegoogle-changing-mobile-search-resultsixzz3xljtxlei-follow-us-digitaltrends-on-twitter-digit/。  new window
2.Stevens, Robert(2013)。40% of Customers Don't Know That Google Adwords Are Adverts,https://bunnyfoot.com/2013/02/40-of-customers-dont-know-that-google-adwords-are-adverts/。  new window
3.(2006)。iProspect Search Engine User Behavior Study,http://district4.extension.ifas.ufl.edu/Tech/TechPubs/WhitePaper_2006_SearchEngineUserBehavior.pdf。  new window
4.Koch, P. P.(2010)。A Pixel is not a Pixel is not a Pixel,https://www.quirksmode.org/blog/archives/2010/04/a_pixel_is_not.html/。  new window
5.(2018)。Find Long Tail Keywords with Low SEO Difficulty,https://kwfinder.com/。  new window
6.Maltby, M.(2014)。How Leading Advertisers Are Using Search for Brand Building,https://www.thinkwithgoogle.com/advertising-channels/search/how-advertisers-are-using-search-for-brand-building/。  new window
7.North, D.(2015)。Logitech and Razer Dominate the PC Gaming Mouse Market -- and e-Sports Fuels Growth,https://venturebeat.com/2015/05/07/logitech-and-razer-dominate-the-pc-gaming-mouse-market-and-e-sports-fuels-growth/。  new window
8.(2018)。Keyword Search,https://moz.com/beginners-guide-to-seo/keyword-research。  new window
9.Petrescu, P.,Ghita, M.,Loiz, D.(2014)。Google Organic CTR Study 2014,https://www.advancedwebranking.com/google-ctr-study-2014.html/。  new window
10.(2014)。Mobile First: An Interview with Dixons Retail,https://www.thinkwithgoogle.com/intl/en-gb/advertising-channels/mobile/mobile-first-jeremy-fennell/。  new window
圖書論文
1.Chaiken, S.、Liberman, A.、Eagly, A. H.(1989)。Heuristic and systematic information processing within and beyond the persuasion context。Unintended thought。New York, NY:Guilford Press。  new window
2.Bryant, J.、Jones, M.(2012)。Responsive Web Design。Pro HTML5 Performance。Apress。  new window
3.Sawyer, A. G.(1981)。Repetition, cognitive Responses and Persuasion。Cognitive Responses in Persuasion。Erlbaum。  new window
4.Royo-Vela, M.、Meyer, F.(2016)。Exploring Wearout and Some Insights and Replies to Factors Affecting Irritation and Attitudes towards Mobile Advertising。Advertising in New Formats and Media。Emerald Group Publishing Limited。  new window
5.Van Raaij, W. F.(1991)。The formation and use of expectations in consumer decision making。Handbook of Consumer Behavior。Englewood Cliffs, NJ:Prentice Hall。  new window
 
 
 
 
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