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題名:Exploring the Benefits of Social Media Marketing for Brands and Communities
書刊名:International Journal of Electronic Commerce Studies
作者:Chiang, I-pingWong, RayHuang, Chih-hui
出版日期:2019
卷期:10:2
頁次:頁113-139
主題關鍵詞:Social mediaSocial media marketingBrand
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:3
期刊論文
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3.Sung, Yongjun、Kim, Yoojung、Kwon, Ohyoon、Moon, Jangho(2010)。An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites。Journal of Global Marketing,23(5),430-445。  new window
4.Hur, W.-M.、Ahn, K.-H.、Kim, M.(2011)。Building brand loyalty through managing brand community commitment。Management Decision,49(7),1194-1213。  new window
5.Zhao, Ling、Lu, Yaobin、Wang, Bin、Chau, Patrick Y. K.、Zhang, Long(2012)。Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective。International Journal of Information Management,32(6),574-588。  new window
6.Abfalter, D.、Zaglia, M. E.、Mueller, J.(2012)。Sense of virtual community: A follow up on its measurement。Computers in Human Behavior,28(2),400-404。  new window
7.Casaló, L. V.、Flavián, C.、Guinalíu, M.(2008)。Promoting consumer's participation in virtual brand communities: A new paradigm in branding strategy。Journal of Marketing Communications,14(1),19-36。  new window
8.Obst, Patricia、Zinkiewicz, Lucy、Smith, Sandy G.(2002)。Sense of Community in Science Fiction Fandom, Part 1: Understanding Sense of Community in An International Community of Interest。Journal of Community Psychology,30(1),87-103。  new window
9.de Valck, Kristine、van Bruggen, Gerrit H.、Wierenga, Berend(2009)。Virtual Communities: A Marketing Perspective。Decision Support Systems,47(3),185-203。  new window
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11.Vinerean, Simona、Cetina, Iuliana、Dumitrescu, Luigi、Tichindelean, Mihai(2013)。The effects of social media marketing on online consumer behavior。International Journal of Business and Management,8(14),66-79。  new window
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18.de Valck, Kristine、Langerak, Fred、Verhoef Peter C.、Verlegh, Peeter W. J.(2007)。Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency。British Journal of Management,18(3),241-256。  new window
19.Jang, Heehyoung、Olfman, Lorne、Ko, Ilsang、Kim, Kyungtae、Koh, Joon(2008)。The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty。International Journal of Electronic Commerce,12(3),57-80。  new window
20.Mathwick, Charla、Wiertz, Caroline、de Ruyter, Ko(2008)。Social Capital Production in a Virtual P3 Community。Journal of Consumer Research,34(6),832-849。  new window
21.Pritchard, Mark P.、Havitz, Mark E.、Howard, Dennis R.(1999)。Analyzing the commitment-loyalty link in service contexts。Journal of the Academy of Marketing Science,27(3),333-348。  new window
22.de Vries, Lisette、Gensler, Sonja、Leeflang, Peter S. H.(2012)。Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing。Journal of Interactive Marketing,26(2),83-91。  new window
23.Hogan, Bernie、Quan-Haase, Anabel(2010)。Persistence and change in social media。Bulletin of Science, Technology and Society,30(5),309-315。  new window
24.Mohammadian, Mahmoud、Mohammadreza, Maijan(2012)。Identify the success factors of social media (Marketing Perspective)。International Business and Management,4(2),58-66。  new window
25.Givertz, M.、Segrin, C.(2005)。Explaining personal and constraint commitment in close relationships: The role of satisfaction, conflict responses, and relational bond。Journal of Social and Personal Relationships,22(6),757-775。  new window
26.Raïes, Karine、Gavard-Perret, Marie-Laure(2011)。Brand loyalty intention among members of a virtual brand community: The dual role of commitment。Recherche et Applications en Marketing,26(3),23-41。  new window
27.Zellner, Arnold(1962)。An Efficient Method of Estimating Seemingly Unrelated Regressions and Tests for Aggregation Bias。Journal of the American Statistical Association,57(298),348-368。  new window
28.Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。  new window
29.Muntinga, Daninl G.、Moorman, Marjolein、Smit, Edith G.(2011)。Introducing COBRAs: Exploring motivations for brand-related social media use。International Journal of Advertising,30(1),13-46。  new window
30.Kozinets, Robert V.(2002)。The Field behind the Screen: Using Netnography for Marketing Research in Online Communities。Journal of Marketing Research,39(1),61-72。  new window
31.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
32.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
33.Copeland, Melvin T.(1923)。Relation of Consumers' Buying Habits to Marketing Methods。Harvard Business Review,1(3),282-289。  new window
34.Kaplan, Andreas M.、Haenlein, Michael(2010)。Users of the world, unite! The challenges and opportunities of Social Media。Business Horizons,53(1),59-68。  new window
35.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。  new window
36.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。  new window
37.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing,69(3),19-34。  new window
38.Casaló, Luis V.、Flavián, Carlos、Guinalíu, Miguel(2010)。Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities。International Journal of Information Management,30(4),357-367。  new window
39.van Doorn, Jenny、Lemon, Katherine N.、Mittal, Vikas、Nass, Stephan、Pick, Doreén、Pirner, Peter、Verhoef, Peter C.(2010)。Customer Engagement Behavior: Theoretical Foundations and Research Directions。Journal of Service Research,13(3),253-266。  new window
40.Hogg, Michael A.、Terry, Deborah J.(2000)。Social Identity and Self-Categorization Processes in Organizational Contexts。Academy of Management Review,25(1),121-140。  new window
41.Taylor, David G.、Lewin, Jeffrey E.、Strutton, David(2011)。Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity。Journal of Advertising Research,51(1),258-275。  new window
42.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
43.Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce,7(3),101-134。  new window
44.Füller, J.、Matzler, K.、Hoppe, M.(2008)。Brand community members as a source of innovation。Journal of Product Innovation Management,25(6),608-619。  new window
45.Koh, Joon、Kim, Young-Gul(2003)。Sense of Virtual Community: A Conceptual Framework and Empirical Validation。International Journal of Electronic Commerce,8(2),75-93。  new window
46.Yeh, Y. H.、Choi, S. M.(2011)。MINI-Lovers, Maxi-Mouths: An Investigation of Antecedents to EWOM Intention among Brand Community Members。Journal of Marketing Communications,17(3),145-162。  new window
47.Lu, Yaobin、Zhao, Ling、Wang, Bin(2010)。From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention。Electronic Commerce Research and Applications,9(4),346-360。  new window
48.Godes, David、Mayzlin, Dina、Chen, Yubo、Das, Sanjiv、Dellarocas, Chrysanthos、Pfeiffer, Bruce、Libai, Barak、Sen, Subrata、Shi, Mengz、Verlegh, Peeter(2005)。The Firm's Management of Social Interactions。Marketing Letters,16(3/4),415-428。  new window
49.Bhattacherjee, Anol(2002)。Individual Trust in Online Firms: Scale Development and Initial Test。Journal of Management Information Systems,19(1),211-241。  new window
50.Meyer, John P.、Allen, Natalie J.、Smith, Catherine A.(1993)。Commitment to Organizations and Occupations: Extension and Test of A Three-Component Conceptualization。Journal of Applied Psychology,78(4),538-551。  new window
51.Zhou, Zhimin、Zhang, Qiyuan、Su, Chenting、Zhou, Nan(2012)。How do brand communities generate brand relationships? Intermediate mechanisms。Journal of Business Research,65(7),890-895。  new window
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會議論文
1.Matzler, K.、Pichler, E. A.、Hemetsberger, A.(2007)。Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism。American Marketing Association Winter Educators' Conference。San Diego, California:American Marketing Association。  new window
學位論文
1.Martin, W. C.(2009)。Investigating the antecedents and consequences of perceived connectedness to brand users: Brand communities versus brand collectivities(博士論文)。Mississippi State University,Mississippi。  new window
圖書
1.Holzner, Steve(2009)。Facebook Marketing: Leverage Social Media to Grow Your Business。Que Publishing。  new window
2.Li, Charlene、Bernoff, Josh(2008)。Groundswell: Winning in a World Transformed by Social Technologies。Harvard Business Press。  new window
3.Keller, Kevin Lane(2003)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
4.Gunelius, S.(2011)。30-minute social media marketing: step-by-step techniques to spread the word about your business。McGraw-Hill。  new window
5.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
其他
1.What is IX survey,http://www.insightxplorer.com/product/ixsurvey01.html, 。  new window
2.(2013)。The Year of Social?,https://www.emarketer.com/Article/Year-of-Social/1010386。  new window
3.(2013)。Social Media Marketing Industry Report,https://www.socialmediaexaminer.com/7-social-media-trends-forconsumers-new-research/#more-32341, 。  new window
4.(2012)。2012 Online Community White Paper,https://zh.scribd.com/document/117223697/2012%E5%B9%B4%E7%B6%B2%E8%B7%AF%E7%A4%BE%E7%BE%A4%E7%99%BD%E7%9A%AE%E6%9B%B8。  new window
5.Schivinski, B.,Dąbrowski, D.(2015)。The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook,Gdańsk。,ftp://ftp.zie.pg.gda.pl/RePEc/gdk/wpaper/WP_GUTFME_A_4_SchivinskiDabrowski_revised2.pdf。  new window
圖書論文
1.Anderson, Eugene W.、Fornell, C. A.(1994)。A customer satisfaction research prospectus。Service Quality: New Directions in Theory and Practice。Thousand Oaks, California:Sage。  new window
 
 
 
 
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