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題名：財產保險業服務創新、體驗行銷對再購意願之影響：以顧客滿意度為中介變數
書刊名：保險專刊
作者：李珍穎 引用關係
作者(外文)：Lee, Chen-ying
出版日期：2020
卷期：36:3
頁次：頁203-232
主題關鍵詞：服務創新；體驗行銷；再購意願；財產保險；Service innovation；Experiential marketing；Repurchase intention；Property-liability insurance
原始連結：連回原系統網址new window
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  • 共同引用共同引用:55
  • 點閱點閱:16
期刊論文
1.Lee, M. S.、Hsiao, H. D.、Yang, M. F.(2010)。The Study of the Relationships among Experiential Marketing, Service Quality, Customer Satisfaction and Customer Loyalty。International Journal of Organizational Innovation，3(2)，352-378。  new window
2.Jarrett, P. E. M.、Wallace, M.、Jarrett, M. E. D.、Keeling, N. J.(1996)。Experience of a hospital hotel。Ambulatory Surgery，4(1)，1-3。  new window
3.吳肇展、梁立衡(20090600)。休閒農場體驗行銷與重遊意願關係之研究--以顧客滿意為中介變項。全球管理與經濟，5(1)，59-71。new window  延伸查詢new window
4.Shen, Kathy Ning、Khalifa, Mohamed(2012)。System design effects on online impulse buying。Internet Research，22(4)，396-425。  new window
5.Gallouj, Faı̈z(2002)。Innovation in services and the attendant old and new myths。The Journal of Socio-Economics，31(2)，137-154。  new window
6.Paton, R. A.、McLaughlin, S.(2008)。Services Innovation: Knowledge Transfer and the Supply Chain。European Management Journal，30(1)，77-83。  new window
7.Tsoukatos, E.、Rand, G. K.(2006)。Path analysis of perceived service quality, satisfaction and loyalty in Greek insurance。Managing Service Quality，16(5)，501-519。  new window
8.Schmitt, Bernd、Zarantonello, Lia(2013)。Consumer experience and experiential marketing: a critical review。Review of Marketing Research，10，25-61。  new window
9.Verhagen, Tibert、Van Dolen, Willemijn(2011)。The influence of online store beliefs on consumer online impulse buying: A model and empirical application。Information & Management，48(8)，320-327。  new window
10.Panesar, Sukhvir Singh、Markeset, T.(2008)。Development of a framework for industrial service innovation management and coordination。Journal of quality in maintenance engineering，14(2)，177-193。  new window
11.Tanaka, J.(1987)。How big is enough? Sample size and goodness-of-fit in structural equation models with latent variables。Child Development，58(1)，134-146。  new window
12.Van der Aa, Wietze、Elfring, Tom(2002)。Realizing Innovation in Services。Scandinavian Journal of Management，18，155-171。  new window
13.Gourville, John T.、Soman, Dilip(2002)。Pricing and the Psychology of Consumption。Harvard Business Review，80(9)，90-96。  new window
14.Mitchell, V. W.(2001)。Re-conceptualizing consumer store image processing using perceived risk。Journal of Business Research，54(2)，167-172。  new window
15.何雍慶、莊世杰、黃柏棟(20120900)。服務創新的程度會影響購買意願嗎？。全球商業經營管理學報，4，37-52。new window  延伸查詢new window
16.Lambert, D. M.、Harrington, T. C.(1990)。Measuring nonresponse bias in customer service mail surveys。Journal of Business Logistics，11(2)，5-25。  new window
17.Witell, L.、Snyder, H.、Gustafsson, A.、Fombelle, P.、Kristensson, P.(2016)。Defining service innovation: A review and synthesis。Journal of Business Research，69(8)，2863-2872。  new window
18.高海英(2015)。公共圖書館服務創新的實踐與思考。圖書館學刊，2015(12)，89-91。  延伸查詢new window
19.Vargo, Stephen L.、Lusch, Robert F.(2004)。Evolving to a new dominant logic for marketing。Journal of Marketing，68(1)，1-17。  new window
20.Vargo, Stephen L.、Lusch, Robert F.(2008)。Why 'Service'?。Journal of the Academy of Marketing Science，36(1)，25-38。  new window
21.何佳玲、邱靖婷(20190300)。體驗行銷對顧客滿意度與顧客忠誠度影響之研究--以壽險公司服務中心為例。保險專刊，35(1)，71-105。new window  延伸查詢new window
22.Yeh, T. M.、Chen, S. H.、Chen, T. F.(2019)。The relationships among experiential marketing, service innovation, and customer satisfaction: A case study of tourism factories in Taiwan。Sustainability，11(4)，1041-1052。  new window
23.Wang, C. N.、Day, J. D.、Fraid, M.(2019)。Service innovation model of the automobile service industry。Applied Sciences，9(12)，(2403)1-(2403)16。  new window
24.李珍穎、高于庭(20161200)。壽險業服務創新與企業社會責任對消費者行為意圖之影響--以顧客口碑為干擾變數。管理研究學報，16(2)，83-119。new window  延伸查詢new window
25.鄭慧菁(2019)。產險業一年一六四八億保費入袋。現代保險雜誌，362，100-105。  延伸查詢new window
26.Drejer, I.(2004)。Identifying innovation surveys of services: A Schumpeterian perspective。Research Policy，33(3)，551-562。  new window
27.Nanda, N.、Kuruvilla, J. S.、Murty, R. V. B.(2013)。Role of Service Innovation in Customer Satisfaction and Customer Loyalty: A Study on Organised Retail in India。International Journal of Business Insights & Transformation，6(2)，53-63。  new window
28.Mahmoud, M. A.、Hinson, R. E.、Anim, P. A.(2018)。Service innovation and customer satisfaction: the role of customer value creation。European Journal of Innovation Management，21(3)，402-422。  new window
29.Smith, A. M.、Fischbacher, M.、Wilson, F. A.(2007)。New service development: From panoramas to precision。European Management Journal，25(5)，370-383。  new window
30.Stevens, E.、Dimitriadis, S.(2005)。Managing the new service development process: Towards a systemic model。European Journal of Marketing，39(1/2)，175-198。  new window
31.Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika，39(1)，31-36。  new window
32.張旭華、呂鑌洧(20090600)。運用TRIZ-based方法於創新服務品質之設計--以保險業為例。品質學報，16(3)，179-193。new window  延伸查詢new window
33.Vang, Jan、Zellner, Christian(2005)。Introduction: Innovation in Services。Industry and Innovation，12(2)，147-152。  new window
34.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing，63(2)，70-87。  new window
35.黃聖茹、張智雄(20101200)。體驗行銷、體驗價值、顧客滿意度與顧客忠誠度之關聯性研究--以L品牌服飾為例。服務業管理評論，8，31-53。new window  延伸查詢new window
36.den Hertog, Pim(2000)。Knowledge-Intensive Business Services as Co-Producers of Innovation。International Journal of Innovation Management，4(4)，491-528。  new window
37.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management，12(4)，531-544。  new window
38.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
39.Joy, Annamma、Sherry, John F. Jr.(2003)。Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience。Journal of Consumer Research，30(2)，259-282。  new window
40.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
41.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
42.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology，88(5)，879-903。  new window
43.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
學位論文
1.趙新銘(2007)。服務創新、規範性評估、服務品質與顧客滿意度關係之研究--以小客車租賃業為例(碩士論文)。國立成功大學。  延伸查詢new window
2.林秀貞(2004)。體驗行銷與顧客忠誠度之關係探討(碩士論文)。東吳大學。  延伸查詢new window
3.詹雅婷(2017)。伴手禮之體驗行銷、品牌形象、顧客滿意度與再購意願之相關研究--以華山文創園區為例(碩士論文)。國立高雄應用科技大學。  延伸查詢new window
4.李志軍(2014)。運動場館體驗行銷、顧客滿意度與再購意願之研究--以大魯閣棒壘球打擊場為例(碩士論文)。大葉大學。  延伸查詢new window
5.李蒨蓉(2012)。服務創新的實務與歷程--以某文創業者為例(碩士論文)。國立臺北教育大學。  延伸查詢new window
6.袁詠儀(2015)。消費者知覺餐廳服務創新與再購意願之關係：兼論體驗價值之中介角色(碩士論文)。國立嘉義大學。  延伸查詢new window
7.高永麗(2016)。體驗行銷、顧客滿意度與購買意願關係之研究--以智慧型手機為例(碩士論文)。國立虎尾科技大學。  延伸查詢new window
8.黃聖儒(2013)。建構金融保險業體驗行銷影響網絡關係模型(碩士論文)。中華大學。  延伸查詢new window
9.蔡佩珊(2012)。服務創新與品牌形象對購買意願、顧客滿意度影響之探討--以台灣智慧型手機使用者實證研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
10.張慶珍(2002)。從體驗行銷的觀點探討廣告的視覺符號--以女性雜誌服飾廣告為例(碩士論文)。銘傳大學。  延伸查詢new window
圖書
1.張紹勳(2008)。研究方法：理論與統計。臺中：滄海書局。  延伸查詢new window
2.Griffin, J.(1996)。Customer Loyalty。New York：Simon & Schuster Inc.。  new window
3.Kotler, P.、Leong, S. M.、Ang, S. H.、Tan, E. T.(1996)。Marketing management: An Asia perspective。Prentice Hall。  new window
4.Tabachnick, B. G.、Fidell, L. S.(1989)。Using multivariate statistics。New York：Harper and Row。  new window
5.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: work is theatre and every business a stage。Harvard Business School Press。  new window
6.Rifkin, J.(2000)。The Age of Access: The New Culture of Hypercapitalism, Where all of Life is a Paid-For Experience。New York：Tarcher/Putnam Books。  new window
7.(2016)。The Future of Financial Services。世界經濟論壇。  延伸查詢new window
8.經濟部商業司、商業發展研究院(2019)。2019-2020商業服務業年鑑。台北：經濟部。  延伸查詢new window
9.藤村正宏(2019)。不賣東西賣體驗。台北：天下雜誌股份有限公司。  延伸查詢new window
10.Kelloway, E. K.(1998)。Using LISREL for structural equation modeling: A researcher's guide。SAGE。  new window
11.Reichheld, Fredrick F.(1996)。The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value。Harvard Business School Press。  new window
12.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
13.邱皓政(2008)。量化研究與統計分析。臺北：五南。  延伸查詢new window
14.Kotler, Philip(2003)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
15.Kline, Rex B.(1998)。Principles and Practice of Structural Equation Modeling。Guilford Press。  new window
16.Hair, Joseph F.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, B. J.(1998)。Multivariate Data Analysis。New Jersey：Prentice Hall。  new window
17.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate Data Analysis。Prentice-Hall。  new window
其他
1.Salter, A.，Tether, B. S.(2006)。Innovation in Services: Through the Looking Glass of Innovation Studies，Advanced Institute of Management (AIM) Research's Grand Challenge on Service Science。  new window
 
 
 
 
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