| 期刊論文1. | Burnharn, T. A.、Frels, J. K.、Mahajan, V.(2003)。Consumer switching cost: A typology, antecedents, and consequences。Journal of the Academy of Marketing Science,31(2),109-126。 | 2. | Homburg, Christian、Hoyer, Wayne D.、Koschate, Nicole(2005)。Customers' Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter?。Journal of the Academy of Marketing Science,33(1),36-49。 | 3. | Keaveney, S. M.、Parthasarathy, M.(2001)。Customer switching behavior in online services: an exploratory study of the role of selected attitudinal, behavioral, and demographic factors。Journal of the Academy of Marketing Science,29(4),374-390。 | 4. | Han, Heesup、Back, Ki-Joon、Barrett, Betsy(2009)。Influencing factors on restaurant customers' revisit intention: The roles of emotions and switching barriers。International Journal of Hospitality Management,28(4),563-572。 | 5. | Yanamandram, Venkanta、White, Lesley(2006)。Switching Barriers in Business-to-Business Services: A Qualitative Study。International Journal of Service Industry Management,17(2),158-192。 | 6. | Bansal, Harvir S.、Taylor, Shirley F.(2002)。Investigating Interactive Effects in the Theory of Planned Behavior in a Service-Provider Switching Context。Psychology & Marketing,19(5),407-425。 | 7. | Jones, M. A.、Reynolds, K. E.、Mothersbaugh, D. L.、Beatty, S. E.(2007)。The positive and negative effects of switching costs on relational outcomes。Journal of Service Research,9(4),335-355。 | 8. | Cannon, J. P.、Homburg, C.(2001)。Buyer-Supplier Relationships and Customer Firm Costs。Journal of Marketing,65(1),29-43。 | 9. | Athanassopoulos, A. D.(2000)。Customer satisfaction cues to support market segmentation and explain switching behavior。Journal of Business Research,47(3),191-207。 | 10. | Lapierre, Jozee(2000)。Customer-perceived value in industrial contexts。Journal of Business and industrial Marketing,15(2/3),122-140。 | 11. | Eisingerich, A. B.、Bell, S. J.(2007)。Maintaining customer relationships in high credence services。Journal of Services Marketing,21(4),253-262。 | 12. | Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2000)。Switching Barriers and Repurchase Intentions in Service。Journal of Retailing,76(2),259-274。 | 13. | Colgate, M.、Tong, V. T. U.、Lee, C. K. C.、Farley, J. U.(2007)。Back from the brink: Why customers stay。Journal of Service Research,9(3),211-228。 | 14. | Feick, L. F.、Price, L. L.(1987)。The Market Maven: A Diffuser of Marketplace Information。Journal of Marketing,51(1),83-97。 | 15. | Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science,26(2),101-114。 | 16. | Ping, Robert A. Jr.(1993)。The effects of satisfaction and structural constraints on retailer exiting, voice, loyalty, opportunism, and neglect。Journal of Retailing,69(3),320-352。 | 17. | Antón, C.、Camareo, C.、Carrero, M.(2007)。Analyzing firms' failures as determinants of consumer switching intentions。European Journal of Marketing,41,135-158。 | 18. | Drew, A.、Kriz, A.(2006)。Understanding changing patron expectations of club offerings: A consumer behavior approach。International Journal of Hospitality & Tourism Administration,7,195-210。 | 19. | Morgan, R.、Hunt, S.(1994)。The commitment-trust theory of the relationship marketing。Journal of Marketing,58(3),20-38。 | 20. | Antón, C.、Camarero, C.、Carrero, M.(2007)。The Mediating Effect of Satisfaction on Consumers' Switching Intention。Psychology and Marketing,24(6),511-538。 | 21. | Bansal, H. S.、Taylor, S. F.(1999)。The Service Provider Switching Model (SPSM): A Model of Consumer Switching Behavior in the Services Industry。Journal of Service Research,2(2),200-218。 | 22. | Sweeney, J. C.、Webb, D. A.(2007)。How functional, psychological, and social relationship benefits influence individual and firm commitment to the relationship。Journal of Business & Industrial Marketing,22(7),474-488。 | 23. | Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。 | 24. | Sirohi, Niren、McLaughlin, Edward W.、Wittink, Dick R.(1998)。A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer。Journal of Retailing,74(2),223-245。 | 25. | Patterson, P. G.、Smith, T.(2003)。A cross-cultural study of switching barriers and propensity to stay with service providers。Journal of Retailing,79(2),107-120。 | 26. | McDougall, Gordon H. G.、Levesque, Terrence(2000)。Customer satisfaction with services: Putting perceived value into the equation。Journal of Services Marketing,14(5),392-410。 | 27. | Ferreira, R. R.、Maier, T. A.、Johanson, M.(2012)。Food and beverage levels during the 2008-2010 economic downturn in clubs。International Journal of Contemporary Hospitality Management,24(4),614-627。 | 28. | Han, H.、Ryu, H.(2012)。Key factors driving customers' word-of-mouth intentions in full-service restaurant: The moderating role of switching costs。Cornell Hospitality Quarterly,53(2),96-109。 | 29. | Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。 | 30. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。 | 31. | Emerson, Richard M.(1976)。Social Exchange Theory。Annual Review of Sociology,2(1),335-362。 | 32. | Wathne, Kenneth H.、Biong, Harald、Heide, Jan B.(2001)。Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects。Journal of Marketing,65(2),54-66。 | 33. | Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。 | 34. | Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。 | 35. | Bansal, H. S.、Taylor, S. F.、James, Y. S.(2005)。Migrating to new service providers: Toward a unifying framework of consumers' switching behaviors。Journal of the Academy of Marketing Science,33(1),96-115。 | 36. | Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。 | 37. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。 | 38. | Fornell, Claes R.、Larcker, David F.(1981)。Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics。Journal of Marketing Research,18(3),382-388。 | 會議論文1. | Bansal, H. S.、Taylor, S. F.(1999)。Beyond service quality and customer satisfaction: investigating additional antecedents of service-provider switching intentions。The 1999 Academy of Marketing Science (AMS) Annual Conference。Coral Gables, FL:Academy of Marketing Science。75-82。 | 圖書1. | Turner, J. H.(1991)。The Structure of Sociological Theory。Dorsey Press。 | 2. | Hirschman, Albert O.(1970)。Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations and State。Cambridge:Harvard University Press。 | 3. | Kim, U.、Triandis, H. C.、Kagitcibasi, C.、Choi, S. C.、Yoon, G.(1994)。Individualism and collectivism: Theory, method and application。Sage。 | 4. | Blau, Peter Michael(1964)。Exchange and Power in Social Life。John Wiley & Sons, Inc.。 | 5. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 | 6. | Homans, George C.(1961)。Social Behavior: Its Elementary Forms。Harcourt, Brace & World。 | |
| |