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題名:以劇場理論探討主題樂園提供的服務體驗元素
書刊名:運動與遊憩研究
作者:陳怡穆
作者(外文):Chen, Yi-mu
出版日期:2021
卷期:16:1
頁次:頁50-60
主題關鍵詞:劇場理論主題樂園體驗感受服務傳遞Dramaturgy theoryTheme parkPerceived experiencesService delivery
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1
  • 點閱點閱:2
期刊論文
1.黃任閔、柳立偉、呂謙、林裕昌(20140600)。森林樂園遊客體驗滿意度與行為意向之研究。運動與遊憩研究,8(4),27-52。new window  延伸查詢new window
2.Berry, L. L.(1981)。The employee as customer。Journal of Retail Banking,3(1),33-40。  new window
3.Booms, Bernard H.、Bitner, Mary Jo(1982)。Marketing Services by Managing the Environment。Cornell Hotel and Restaurant Administration Quarterly,23(1),35-40。  new window
4.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。  new window
5.張文榮、胡大謙、鐘鈺鈞(20190900)。目的地依附之中介效果對於遊客行為的實證研究:以臺灣主題樂園為例。商略學報,11(3),231-252。new window  延伸查詢new window
6.張登傑、王瓊霞(20190300)。主題樂園服務品質與知覺價值之研究--以麗寶樂園為例。運動與遊憩研究,13(3),14-27。new window  延伸查詢new window
7.Oh, J.、Ma, H.(2018)。Enhancing visitor experience of theme park attractions: Focusing on animation and narrative。Journal of Advanced Research in Dynamical and Control Systems,10(4),178-185。  new window
8.Danaher, P. J.、Mattsson, J.(1994)。Customer satisfaction during the service delivery process。European Journal of Marketing,28(5),5-16。  new window
9.Grove, Stephen J.、Fisk, Raymond P.、Bitner, Mary Jo(1992)。Dramatizing the service experience: A managerial approach。Advances in Services Marketing and Management,1(1),91-121。  new window
10.Keng, C.-J.、Huang, T.-L.、Zheng, L.-J.、Hsu, M. K.(2007)。Modeling Service Encounters and Customer Experiential Value in Retailing: An Empirical Investigation of Shopping Mall Customers in Taiwan。International Journal of Service Industry Management,18(4),349-367。  new window
11.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing,54(2),69-82。  new window
12.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
學位論文
1.Botterill, J.(1997)。The" fairest" of the fairs: A history of fairs, amusement parks, and theme parks(博士論文)。Simon Fraser University。  new window
圖書
1.Goffman, Erving(1959)。The Presentation of self in Everyday Life。Doubleday Anchor Books。  new window
2.Langeard, E.、Bateson, J.、Lovelock, C. H.、Eiglier, P.(1981)。Marketing of services: New insights from consumers and managers。Marketing Science Institute。  new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis--Structural Equation Modeling。Prentice-Hall International, Inc.。  new window
4.Cohen, Jacob E.(1988)。Statistical Power Analysis for the Behavioral Sciences。Lawrence Erlbaum Associates。  new window
其他
1.Ringle, C. M.,Wende, S.,Will, A.(2005)。Smart PLS 2.0 (M3) Beta,http://www.smartpls.de。  new window
圖書論文
1.Grove, S. J.、Fisk, R. P.(1983)。The Dramaturgy of Services Exchange: An Analytical Framework for Services Marketing。Emerging Perspectives on Services Marketing。Chicago, IL:American Marketing Association。  new window
2.Wold, H.(1973)。Nonlinear iterative partial least squares (NIPALS) modeling: Some current developments。Multivariate Analysis。Academic。  new window
3.Chin, Wynne W.(1998)。The partial least squares approach to structural equation modeling。Modern methods for business research。Lawrence Erlbaum Associates Publishers。  new window
 
 
 
 
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