Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach_

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題名：	Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach
書刊名：	International Journal of Business and Economics
作者：	Chowdhury, Tamgid Ahmed／Naheed, Shahneela
出版日期：	2019
卷期：	18:1
頁次：	頁97-119
主題關鍵詞：	Political marketing；Marketing mix；Multi-dimensional model；Developing countries；Bangladesh
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:3

期刊論文
1.	Lees-Marshment, Jennifer(2001)。The Product, Sales and Market-Oriented Party How Labour Learnt to Market the Product, Not Just the Presentation。European Journal of Marketing，35(9/10)，1074-1084。
2.	Shimp, Terence A.、Sharma, Subhash(1987)。Consumer ethnocentrism: Construction and validation of the CETSCALE。Journal of Marketing Research，24(3)，280-289。
3.	Wring, Dominic(1997)。Reconciling Marketing with Political Science: Theories of Political Marketing。Journal of Marketing Management，13(7)，651-663。
4.	Lock, A.、Harris, P.(1996)。Political Marketing: Vive La Difference!。European Journal of Marketing，30(10/11)，14-24。
5.	Shama, A.(1976)。The Marketing of Political Candidates。Journal of the Academy of Marketing Science，4(4)，764-777。
6.	Gerber, A. S.、Gimpel, J. G.、Green, D. P.、Shaw, D. R.(2011)。How large and long-lasting are the persuasive effects of televised campaign ads? Results from a randomized field experiment。American Political Science Review，105(1)，135-150。
7.	Grossmann, Volker(20060400)。On the Ideology Motive in Political Economy Models。International Journal of Business and Economics，5(1)，75-82。
8.	Kumar, Amresh、Gupta, S. L.、Kishore, Nawal(20140600)。Measuring Retailer Store Image: A Scale Development Study。International Journal of Business and Economics，13(1)，25-38。
9.	Aguirre, G. C.、Hyman, M. R.(2015)。The Marketing Mix and the Political Marketplace。Business Outlook，13(3)，1-5。
10.	Argan, M.、Argan, M. T.(2012)。Word-of-Mouth (WOM): Voters Originated Communications on Candidates During Local Elections。International Journal of Business and Social Science，3(15)，70-77。
11.	Babeiya, E.(2011)。Electoral Corruption and the Politics of Elections Financing in Tanzania。Journal of Politics and Law，4(2)，91-102。
12.	Cwalina, W.、Falkowski, A.(2015)。Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index。Journal of Political Marketing，14(1/2)，152-174。
13.	Deželan, T.、Maksuti, A.(2012)。Slovenian Election Posters as a Medium of Political Communication: An Informative or Persuasive Campaign Tool?。Communication, Politics and Culture，45(1)，140-159。
14.	Gbadeyan, R. A.(2011)。Political Marketing Strategies and Democracy in Nigeria。Asian Journal of Business Management，3(1)，8-17。
15.	Ghiuță, O. A.(2013)。Marketing Concepts within the Political Field。The USV Annals of Economics and Public Administration，13(1)，42-49。
16.	Gibson, R.、Römmele, A.(2009)。Measuring the Professionalization of Political Campaigning。Party Politics，15(3)，265-293。
17.	Girma, M.(2016)。Political Marketing: Exploring the Nexus between Theory and Practice in Ethiopia。Open Journal of Business and Management，4(2)，329-344。
18.	Harris, P.(2000)。To Spin or Not to Spin, that is the Question: The Emergence of Modern Political Marketing。The Marketing Review，2(1)，35-53。
19.	Hoegg, J.、Lewis, M. V.(2011)。The Impact of Candidate Appearance and Advertising Strategies on Election Results。Journal of Marketing Research，48(5)，895-909。
20.	Kumar, R.(2014)。Political Communication and Electoral Campaign: A Case Study of the 2014 National Election。Journal of Politics and Governance，3(4)，156-162。
21.	Lovett, M. J.、Shachar, R.(2011)。The Seeds of Negativity: Knowledge and Money。Marketing Science，30(3)，430-446。
22.	Maryani, D.(2015)。The Analysis of Political Marketing Mix in Influencing Image and Reputation of Political Party and Their Impact Towards the Competitiveness of Political Party (The Survey of Voters in West Java Province)。International Journal of Scientific and Technology Research，4(11)，101-111。
23.	McDonnell, J.、Taylor, P. J.(2014)。Value Creation in Political Exchanges: A Qualitative Study。Journal of Political Marketing，13(3)，213-232。
24.	Mensah, K.(2007)。Kwame Nkrumah and Political Marketing: Locating Campaign Strategy in Modern Political Campaigning。Journal of Pan African Studies，1(8)，93-114。
25.	Moloney, K.(2008)。Is Political Marketing New Words or New Practice in UK Politics?。Journal of Political Marketing，6(4)，51-65。
26.	National Conference of State Legislatures(2014)。Worlds Apart: Urban and Rural Voting。The Canvass，52，1-6。
27.	Ndavula, J. O.、Mueni, J.(2014)。New Media and Political Marketing in Kenya: The Case of 2013 General Elections。International Journal of Arts and Commerce，3(6)，69-84。
28.	Niffenegger, P. B.(1988)。Strategies for Success from the Political Marketers。Journal of Services Marketing，2(3)，15-21。
29.	O'Shaughnessy, N. J.、Henneberg, S. C.(2009)。Political Relationship Marketing: Some Micro/Macro Thoughts。Journal of Marketing Management，25(1/2)，5-29。
30.	Osuagwu, L.(2008)。Political Marketing: Conceptualization, Dimensions and Research Agenda。Marketing Intelligence and Planning，26(7)，793-810。
31.	Pathak, S.、Patra, R. K.(2015)。Evolution of Political Campaign in India。International Journal of Research and Scientific Innovation，2(8)，55-59。
32.	Patwa, N.、Abraham, C.、D'Cruz, A.(2018)。The Brand Inside: Fulfilling the Needs of the New Employee Generation to Create Brand Advocate。International Journal of Business and Economics，17(2)，143-162。
33.	Savigny, H.、Temple, M.(2010)。Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark。Political Studies，58(5)，1049-1064。
34.	Shachar, R.(2009)。The Political Participation Puzzle and Marketing。Journal of Marketing Research，46(6)，798-815。
35.	Strömbäck, J.、Kiousis, S.(2013)。Political Public Relations: Old Practice, New Theory-Building。Public Relations Journal，7(4)，1-17。
36.	Takashima, R.(2007)。The Impact of Trade and Factor Flows on Democratic Taxation。International Journal of Business and Economics，6(1)，47-62。
37.	Ustaahmetoglu, E.(2014)。Political Marketing: The Relationship between Agenda-Setting and Political Participation。Innovative Marketing，10(1)，32-39。
38.	Stokes, Susan C.(2005)。Perverse Accountability: A Formal Model of Machine Politics with Evidence from Argentina。American Political Science Review，99(3)，315-325。

會議論文
1.	Agomor, K.、Adams, S.(2014)。Determinants of Voting Behavior in Ghana。23rd Annual Conference of Global Awareness Society International。

研究報告
1.	Henneberg, Stephan C. M.(2004)。Political Marketing Theory: Hendiadyoin or Oxymoron?。Bath：School of Management of Bath University。
2.	Che, H.、Iyer, G.、Shanmugan, R.(2007)。Negative Advertising and Voter Choice。University of Southern California。
3.	Gordon, B. R.、Hartmann, W.(2011)。Advertising Effects in Presidential Elections。Columbia University。
4.	Menon, S. V.(2008)。Political Marketing: A Conceptual Framework。ICFAI Business School。
5.	Soberman, D. A.(2010)。Exploiting (Neutralizing) an Advantage in a Political Campaign。University of Toronto。
6.	Transparency International Bangladesh(2014)。Tracking the National Election Process。TIB-Bangladesh。

學位論文
1.	Dabula, N.(2016)。The Influence of Social Media Political Marketing on Trust, Loyalty and Voting Intention of Youth Voters in South Africa(博士論文)。University of the Witwatersrand。
2.	Kaskeala, A.(2010)。Value Creation in Political Marketing(碩士論文)。Aalto University。
3.	Ormrod, R. P.(2009)。Understanding Political Marketing Orientation(博士論文)。University of Aarhus。

圖書
1.	Kotler, P.、Keller, K. L.(2006)。Marketing management。Pearson Education。
2.	McCarthy, Edmund Jerome(1960)。Basic marketing: A managerial approach。Richard D. Irwin, Inc.。
3.	Newman, Bruce I.(1994)。The Marketing of the President: Political Marketing as Campaign Strategy。London：Sage Publications。
4.	Lees-Marshment, J.(2008)。Political Marketing and British Political Parties。Manchester University Press。
5.	Malhotra, N. K.、Dash, S.(2016)。Marketing Research: An Applied Orientation。Pearson。
6.	Barbara, B. M.(2010)。Structural equation modeling with AMOS: Basic concepts, applications, and programming。New York, NY：Routledge。
7.	Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。

單篇論文
1.	Meisburger, T.(2012)。Strengthening Democracy in Bangladesh，The Asia Foundation。
2.	Democracywatch(2009)。A Survey on Representation and Violence against Women in Politics in Bangladesh，Democracywatch。

其他
1.	American Marketing Association(2007)。Definition of marketing，http://www.marketingpower.com/Community/ARC/Pages/Additional/Definition/default.aspx。
2.	Fishwick, C.，Walsh, J.，Howard, E.(20140411)。Indian Elections: 10 Things We Have Learned So Far，http://www.theguardian.com/world/2014/apr/11/10-things-we-learned-about-indian-election-modi-marriages。
3.	(2016)。IDEA Voter Turnout Data for Bangladesh and Stockholm，http://www.idea.int.。
4.	Nazar, M. S.，Latif, A.(2015)。Scope of Political Marketing in the Context of Pakistani Political Environment，http://www.aabri.com/LV2010Manuscripts/LV10016.pdf。

圖書論文
1.	Booms, Bernard H.、Bitner, Mary Jo(1981)。Marketing Strategies and Organizational Structures for Service Firms。Marketing of Services。Chicago：American Marketing Association。
2.	Kotler, Philip、Kotler, Neil(1999)。Political Marketing: Generating Effective Candidates, Campaigns and Causes。Handbook of Political Marketing。Sage Publications。
3.	Schafferer, C.(2006)。The Globalization of Political Marketing: An Introduction。Election Campaigning in East and Southeast Asia: Globalization of Political Marketing。Ashgate。

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