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題名:航空公司品牌標誌特性及潛在顧客刻板印象認知之探討
書刊名:航運季刊
作者:呂錦隆許悅玲
作者(外文):Lu, Jin-longHsu, Yueh-ling
出版日期:2021
卷期:30:4
頁次:頁51-79
主題關鍵詞:品牌標誌刻板印象美感利益對立美感Brand logoStereotypeAesthetic benefitAntithetic
原始連結:連回原系統網址new window
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  • 共同引用共同引用:6
  • 點閱點閱:1
期刊論文
1.Romaniuk, J.(2008)。Comparing methods of measuring brand personality traits。Journal of Marketing Theory and Practice,16(2),153-161。  new window
2.Aaker, J. L.、Vohs, K. D.、Mogilner, C.(2010)。Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter。Journal of Consumer Research,37(2),224-237。  new window
3.Fiske, S. T.、Cuddy, A. J. C.、Glick, P.、Xu, J.(2002)。A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition。Journal of Personality and Social Psychology,82(6),878-902。  new window
4.Fiske, S. T.、Cuddy, A. J. C.、Glick, P.(2007)。Universal dimensions of social cognition: warmth and competence。Trends in Cognitive Sciences,11(2),77-83。  new window
5.Seimiene, E.、Kamarauskaite, E.(2014)。Effect of Brand Elements on Brand Personality Perception。Procedia-Social and Behavioral Sciences,156(26),429-434。  new window
6.Jiang, Yuwei、Gorn, G. J.、Galli, M.、Chattopadhyay, A.(2016)。Does your company have the right logo? How and why circular- and angular-logo shapes influence brand attribute judgments。Journal of Consumer Research,42(5),709-726。  new window
7.Park, C. W.、Eisingerich, A. B.、Pol, G.、Park, J. W.(2013)。The role of brand logos in firm performance。Journal of Business Research,66(2),180-187。  new window
8.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
9.Eisend, M.、Stokburger-Sauer, N. E.(2013)。Brand personality: A meta-analytic review of antecedents and consequences。Marketing Letters,24(3),205-216。  new window
10.Bentler, Peter M.、Bonett, Douglas G.(1980)。Significance tests and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
11.Zarzosa, J.、Huhmann, B. A.(2019)。Measures of aesthetic dimensions and reactions in advertising。International Journal of Advertising,38(2),258-275。  new window
12.Luffarelli, J.、Stamatogiannakis, A.、Yang, H.(2019)。The visual asymmetry effect: An interplay of logo design and brand personality on brand equity。Journal of marketing research,56(1),89-103。  new window
13.Budd, L.(2012)。The influence of business models and carrier nationality on airline liveries: An analysis of 637 airlines。Journal of Air Transport Management,23,63-68。  new window
14.Cervera-Taulet, A.、Schlesinger, M. W.、Yagüe-Guillen, M. J.(2013)。Influence of advertising on brand personality in the airline sector: The case of Spain。Journal of Travel & Tourism Marketing,30(5),445-454。  new window
15.Davies, G.、Rojas-Méndez, J. I.、Whelan, S.、Mete, M.、Loo, T.(2018)。Brand personality: Theory and dimensionality。Journal of Product & Brand Management,27(2),115-127。  new window
16.Japutra, A.、Keni, K.、Nguyen, B.(2015)。The impact of brand logo identification and brand logo on Indonesian consumers' relationship quality。Asia-Pacific Journal of Business Administration,7(3),237-252。  new window
17.Japutra, A.、Keni, K.、Nguyen, B.(2016)。What's in a university logo? Building commitment in higher education。Journal of Brand Management,23(2),137-152。  new window
18.Japutra, A.、Molinillo, S.、Wang, S.(2018)。Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality。Journal of Retailing and Consumer Services,44,191-200。  new window
19.Jin, C. H.、Yoon, M. S.、Lee, J. Y.(2019)。The influence of brand color identity on brand association and loyalty。Journal of Product & Brand Management,28(1),50-62。  new window
20.Liu, J.、Krotova, T.、Yezhova, O.、Pashkevich, K.(2018)。Traditional elements of Chinese culture in logo design。International Circular of Graphic Education and Research,11,66-75。  new window
21.Ridgway, J.、Myers, B.(2014)。A study on brand personality: Consumers' perceptions of colours used in fashion brand logos。International Journal of Fashion Design, Technology and Education,7(1),50-57。  new window
22.Maehle, Natalia、Otnes, Cele、Supphellen, Magne(2011)。Consumers' perceptions of the dimensions of brand personality。Journal of Consumer Behavior,10(5),290-303。  new window
23.張芳全(20040900)。教育在學率對預期壽命的結構方程模式檢定。國立臺北師範學院學報. 教育類,17(2),153-185。new window  延伸查詢new window
研究報告
1.許悅玲(2016)。航空公司識別標誌之跨文化差異研究。  延伸查詢new window
學位論文
1.陳怡君(2006)。文化與色彩偏好對消費者購買行為的影響--以汽車產業為例(碩士論文)。育達商業技術學院。  延伸查詢new window
2.張家維(2008)。企業識別體系中標誌的種類與複雜度對記憶度之影響(碩士論文)。國立臺灣科技大學。  延伸查詢new window
3.蔡美娟(2007)。校徽視覺形象與學校屬性之關聯性探討--以台灣地區大專校院為例(碩士論文)。中原大學。  延伸查詢new window
4.周耀庭(2010)。網站配色決策支援系統設計與實作--以企業識別系統商標標準色為例(碩士論文)。國立交通大學。  延伸查詢new window
5.陳運霞(2014)。文化差異對航空公司企業識別系統之影響--以飛機塗裝為例(碩士論文)。開南大學。  延伸查詢new window
圖書
1.李茂能(2006)。結構方程模式軟體Amos之簡介及其在測驗編製上之應用:Graphics & Basic。臺北:心理。  延伸查詢new window
2.Kim, C. M.(2016)。Social Media Campaigns: Strategies for Public Relations and Marketing。Routledge。  new window
 
 
 
 
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