Huwei Township, located in the heart of Yunlin County. Since HSR Yunlin Station made its debut to the public in Huwei Township, it has promoted the local economic development. Some recent construction and additions to the prolonged sugarcane factory and local historic sites across the town have revealed spectacular views. Thus, to understand the charm factors and the quality improvement indicator, the resercher utilized Preference-Based Design Evaluation Grid Method (EGM) and interviewing to extract the charm factors, used In-depth Interviews, quantitative study and Importance- Performance Analysis (IPA) to find point for the local tourism development. The results show that tourists' socio demographic variables have partly significant difference in the charm factors and satisfaction. The study was conducted from March 7th to April 30th in 2021. The valid copies of the questionnaire was 324. The results of IPA show that Huwei Township is convenient to arrive and safe to travel, and residents and staff are friendly. Tourists are satisfied with the festival events, the sugarcane factory, and historic sites, but they can still be improved. Tourists are less care about and have lower satisfaction with accommodation, service products, and souvenirs. Traffic control and parking spaces can be improved to enhance tourists' satisfaction. Hopefully, the results of the study for the government, the tourism industry, and related units to enhance tourists' satisfaction while visiting Huwei Township and boost the local industry development.