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題名:從使用者之情感探討網美傳播之虛實融合(Online Merge Offline)吸引力
書刊名:美學創意管理
作者:申開玄林靜雯施光恆
作者(外文):Shen, Kai-shuanLin, Chin-wenShih, Kuang-heng
出版日期:2021
卷期:7:1
頁次:頁53-77
主題關鍵詞:魅力工學評價構造法數量化一類社群媒體網美傳播媒體設計虛實融合Miryoku engineeringEvaluation grid methodEGMQuantification theory type ISocial mediaAesthetics communicationMedia designOnline merge offlineOMO
原始連結:連回原系統網址new window
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期刊論文
1.Corporaal, A. H.(1991)。Repertory grid research into cognition of prospective primary school teachers。Teaching and Teacher Education,7(4),315-329。  new window
2.Murray, T. A.(2007)。Innovation in nursing education: Which trends should you adopt?。Nurse Educator,32(4),154-160。  new window
3.Goodrich, K.、De Mooij, M.(2014)。How 'social' are social media? A cross-cultural comparison of online and offline purchase decision influences。Journal of Marketing Communications,20(1/2),103-116。  new window
4.Embacher, J.、Buttle, F.(1989)。A repertory grid analysis of Austria's image as a summer vacation destination。Journal of Travel Research,27(3),3-7。  new window
5.Jindo, T.、Hirasago, K.(1997)。Application studies to car interior of Kansei engineering。International Journal of Industrial Ergonomics,19(2),105-114。  new window
6.Shen, Kai S.(2013)。Measuring the Sociocultural Appeal of SNS Games in Taiwan。Internet Research,23(3),372-392。  new window
7.Chen, K.-H.、Shen, K.-S.、Ma, M.-Y.(2012)。The functional and usable appeal of Facebook SNS games。Internet Research,22(4),467-481。  new window
8.Hallsworth, A. G.(1987)。Repertory grid methodology and the analysis of group perceptions in retailing。International Journal of Retailing,3(4),43-53。  new window
9.Ma, M.-Y.、Chen, Y.-C.、Li, S.-R.(2012)。Exploration of Attributes Affecting Consumers' Adoption Rate of New Products。Advances in Information Sciences and Service Sciences,4(10),138-148。  new window
10.Ma, M.-Y.、Yang Tseng, L.-T.、Wu, Y.-T.、Tsai, Y.-L.、Ren, T.-C.(2012)。Evaluation Attractiveness of Wedding Dresses: Qualitative to Quantitative。Journal of Convergence Information Technology,7(5),263-272。  new window
11.Nitta, Y.(1986)。Problems of machine translation systems: Effect of cultural differences on sentence structure。Future Generation Computer Systems,2(2),101-115。  new window
12.阮春慧、林家旭(2016)。應用評價構造法與數量化I類於制服設計之魅力研究。華岡紡織期刊,23(3),165-170。  延伸查詢new window
13.Schivinski, B.、Dabrowski, D.(2016)。The effect of social media communication on consumer perceptions of brands。Journal of Marketing Communications,22(2),189-214。  new window
14.Reynolds, Thomas J.、Gutman, Jonathan(1984)。Advertising as Image Management。Journal of Advertising Research,24(1),27-37。  new window
15.Zhao, Y.、Liu, J.、Tang, J.、Zhu, Q.(2013)。Conceptualizing perceived affordances in social media interaction design。Aslib Proceedings,65(3),289-303。  new window
16.Hoffman, Donna L.、Novak, Thomas P.、Peralta, Marcos(1999)。Building Consumer Trust Online。Communications of the Association for Computing Machinery,42(4),80-85。  new window
17.Jin, S. V.、Muqaddam, A.、Ryu, E.(2019)。Instafamous and social media influencer marketing。Marketing Intelligence & Planning,37(5),567-579。  new window
18.Ba, Sulin、Pavlou, Paul A.(2002)。Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior。MIS Quarterly,26(3),243-268。  new window
19.Kádeková, Zdenka、Holienčinová, Mária(2018)。Influencer marketing as a modern phenomenon creating a new frontier of virtual opportunities。Communication Today,9(2),90-105。  new window
20.Book, E.、Varnavski, M.(2019)。Social media can be your aesthetic magic。Practical Dermatology,16(9),21-22。  new window
21.Chen, Y.-C.、Li, S.-R.(2019)。Cognition difference between players of different involvement toward the concrete design features in music games。PLoS ONE,14(5),(e0216276)1-(e0216276)14。  new window
22.Kim, M. J.、Lee, C. K.、Contractor, N. S.(2019)。Seniors' usage of mobile social network sites: Applying theories of innovation diffusion and uses and gratifications。Computers in Human Behavior,90,60-73。  new window
23.Kang, X.、Yang, M.、Wu, Y.、Ni, B.(2018)。Integrating Evaluation Grid Method and Fuzzy Quality Function Deployment to New Product Development。Mathematical Problems in Engineering,2018。  new window
24.Lee, J. E.、Hur, S.、Wakins, B.(2018)。Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity。Journal of Brand Management,25(4),449-462。  new window
25.Ma, M.-Y.、Chen, Y.-C.、Li, S.-R.(2011)。How to Build Design Strategy for Attractiveness of New Products (DSANP)。Advances in Information Sciences and Service Sciences,3(11),17-26。  new window
26.Sanui, J.、Inui, M.(1986)。Phenomenological approach to the evaluation of places: A study on the construct system associated with the place evaluation。Journal of Architecture, Planning and Environment Engineering,367,15-22。  new window
27.陳怡貞、李學然(20200300)。不同涉入程度的玩家對精靈寶可夢遊戲中具體設計特質的認知差異。感性學報,7(1),4-28。new window  延伸查詢new window
會議論文
1.Alshawaf, E.(2016)。iPhoneography and new aesthetics: The emergence of a social visual communication through image based social media。Design Research Society 50th Anniversary Conference。  new window
2.Sanui, J.、Ujigawa, M.(1999)。Extracting Baby-Boomers' Future Expectations by the Evaluation Grid Method Through E-Mail。HCI International (the 8th International Conference on Human-Computer Interaction),1022-1028。  new window
3.Sanui, Junichiro(1996)。Visualization of users' requirements: Introduction of the Evaluation Grid Method。The 3rd Design & Decision Support Systems in Architecture & Urban Planning Conference,365-374。  new window
學位論文
1.杜昆翰(2010)。探討使用者之操作情緒與產品操作可見性及魅力之關係--以水龍頭為例(碩士論文)。國立成功大學。  延伸查詢new window
2.曾馨(2018)。線上線下之消費者信任與購買意圖:社群支持、體驗品質、認知風險之探討(碩士論文)。中原大學。  延伸查詢new window
圖書
1.Rogers, Everett M.、唐錦超(2006)。創新的擴散:為什麼有些好觀念、好產品會一炮而紅, 有些卻流行不起來?。台北:遠流出版公司。  延伸查詢new window
2.陳耀茂(1999)。多變量解析方法與應用。台北:五南圖書出版社。  延伸查詢new window
3.Iwabuchi, C.(2001)。Data management and analysis by yourself。Humura Publishing。  new window
4.Sugiyama, K.、Inoue, K.(1996)。The basic for survey and analysis by excel: A collection of tool for planning and design。Kaibundo publishing。  new window
5.Kelly, George A.(1955)。The Psychology of personal constructs。W. W. Norton。  new window
6.魅力工学研究フォーラム(1992)。魅力工学。海文堂。  延伸查詢new window
7.Rogers, Everett M.(1962)。Diffusion of Innovation。New York, NY:Free Press。  new window
單篇論文
1.李宛芸(2018)。【奧美觀點】如何吸引網美消費者?,天下雜誌。  延伸查詢new window
其他
1.Szoldra, P.(2016)。Bill Gates made some bold predictions for the internet 20 years ago--here's what he got right,https://www.businessinsider.com/bill-gates-internet-predictions-2015-12。  new window
2.何英圻(2021)。虛實整合或虛實融合,https://udn.com/news/story/121739/5312140。  延伸查詢new window
3.林吉爾(2019)。跟上O型新商業:用O2O做過路客生意,OMO做圈粉生意,https://meet.bnext.com.tw/blog/view/7964。  延伸查詢new window
圖書論文
1.Asano, H.(1998)。An Hierarchical Representation of the Consumer Value Structure using Qualitative Data。Report of Modeling the Evaluation Structure of Kansei。  new window
 
 
 
 
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