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題名:自傳式政治廣告表現方式及其效果之比較研究
書刊名:廣告學研究
作者:鄭自隆 引用關係
出版日期:1994
卷期:3
頁次:頁115-143
主題關鍵詞:方式自傳式表現政治廣告
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(2) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:42
  • 點閱點閱:23
期刊論文
1.Thorson, E.、Christ, W. G.、Caywood, C.(1991)。Effect of issue-image strategies, attack and support appeals, music, and visual content in political commercials。Journal of Broadcasting & Electronic Media,35(4),465-486。  new window
2.Hoveland, C. I.、Mandel, W.(1952)。An experimental comparison of conclusion-drawing by the communicator and by the audience。Journal of Abnormal Social Psychology,47,581-588。  new window
3.Kaid, Lynda Lee、Johnston, Anne(1991)。Negative versus positive television advertising in U.S. Presidential campaigns, 1960-1988。Journal of Communication,41(3),53-64。  new window
4.鄭自隆(19750500)。報紙廣告說服力公式--以女性時尚產品廣告為例。新聞學研究,15,89-148。new window  延伸查詢new window
圖書
1.Wells, W.、Burnett, J.、Moriarity, S.(1992)。Adverting: Principles and Practice。Englewood Cliffs, NJ:Prentice Hall。  new window
2.Berger, Arthur Asa(1982)。Media Analysis Techniques。Beverly Hill, CA:Sage。  new window
3.Krueger, R. A.(1988)。Focus Groups。Newbury Park, CA:Sage。  new window
4.Kern, M.(1989)。30-Second Politics: Political Advertising in the Eighties。New York:Praeger。  new window
5.Johnson-Cartee, K. S.、Copeland, G. A.(1991)。Negative political advertising: Coming of age。Hillsdale, NJ:Lawrence Erlbaum。  new window
6.彭芸(1992)。政治廣告與選舉。台北:正中。  延伸查詢new window
7.鄭自隆(1992)。競選文宣策略:廣告、傳播與政治行銷。臺北:遠流出版公司。new window  延伸查詢new window
8.Percy, Larry、Rossiter, John R.(1980)。Advertising Strategy: A Communication Theory Approach。New York:Praeger。  new window
9.Diamond, E.、Bates, S.(1992)。The Spot: The Rise of Political Advertising on Television。Cambridge, MA:MIT Press。  new window
圖書論文
1.鄭自隆(1993)。一九九二年二屆立法委員選舉競選廣告策略分析。中華民國廣告年鑑。台北:台北市廣告代理商同業公會。  延伸查詢new window
2.Devlin, L. P.(1986)。An analysis of presidential television commercials: 1952-1984。New Perspectives on Political Advertising。Carbondale, IL:Southern Illinois University Press。  new window
3.Joslyn, R. A.(1986)。Political advertising and the meaning of elections。New Perspectives on Political Advertising。Carbondale:Southern Illinois University Press。  new window
4.McGuire, W. J.(1964)。Inducing resistance to persuasion: Some contemporary approaches。Advances in experimental social psychology。New York:Academic Press。  new window
 
 
 
 
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