| 期刊論文1. | Blanc, G. L.(1992)。Factors affecting customer evaluation of service quality in travel agencies: an investigation of customer perceptions。Journal o f Travel Research,30(4),10-16。 | 2. | Crompton, J. L.、Mackay, K. J.(1988)。User's perceptions of the relative importance of service quality dimensions in selected public recreation programs。Leisure Sciences,11(4),367-375。 | 3. | Crompton, J. L.、Mackay, K. J.、Fesenmaier, D. R.(1991)。Identifying dimensions of service quality in public recreation。Journal of Park and Recreation Administration,9(3),15-27。 | 4. | Fick, G. R.、Ritchie, J. R. B.(1991)。Measuring service quality in the travel and tourism industry。Journal of Travel Research,30(2),2-9。 | 5. | Garvin, D. A.(1984)。What does product quality really mean?。Sloan Management Review,26(1),25-43。 | 6. | Gronroos, C.(1983)。Strategic management and marketing in the service sector。Marketing Science Institute,1983(May),62-63。 | 7. | Hamilton, J. A.、Crompton, J. L.、More, T. A.(1991)。Identifying the dimensions of service quality in a park context。Journal of Environmental Management,32,211-220。 | 8. | King, C. A.(1987)。A framework for a service quality assurance system。Quality Progress,1987(Sep.),27-32。 | 9. | Mackay, K. J.、Crompton, J. L.(1990)。Measuring the quality of recreation services。Journal of Park and Recreation Administration,8(3),46-56。 | 10. | Wagar, J. A.(1966)。Quality in outdoor recreation。Trends in Parks and Recreation,3(3),9-12。 | 11. | Schmenner, R. W.(1986)。How can service business service and prosper?。Sloan Management Review,27(3),21–32。 | 12. | Whipple, T. W.、Thach, S. V.(1988)。Group tour management Does good service produce satisfied customers?。Journal of Travel Research,27(2),16-21。 | 13. | Wright, B. A.、Duray, N.、Goodale, T. L.(1992)。Assessing perceptions of recreation center service quality: an application of recent advancements in service quality research。Journal o f Park and Recreation Administration,10(3),33-47。 | 14. | Zimmerman, C. D.(1985)。Quality: key to service productivity。Quality Progress,1985(Jun.),42。 | 15. | Carman, James M.(1990)。Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions。Journal of Retailing,66(1),33-55。 | 16. | Zeithaml, Valarie A.、Parasuraman, A.、Berry, Leonard L.(1985)。Problems and strategies in services marketing。The Journal of Marketing,49(2),33-46。 | 17. | Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing,49(4),41-50。 | 18. | Brown, Stephen W.、Swartz, Teresa A.(1989)。A GAP analysis of professional service quality。Journal of Marketing,53(2),92-98。 | 19. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 | 會議論文1. | 林英峰(1985)。服務業作業系統之設計。中華民國管理科學學會服務業管理學術研討會。 延伸查詢 | 研究報告1. | Clark, R. N.、Stankey, G. H.(1979)。The Recreation Opportunity Spectrum: a Framework for Planning, Management, and Research。 | 學位論文1. | 邱立文(1990)。森林遊樂區設施維護管理與遊客滿意度分析之研究--以惠蓀林場爲例(碩士論文)。國立中興大學,台灣省。 延伸查詢 | 2. | 許君銘(1994)。遊憩區服務品質模式之研究--以惠蓀林場爲例(碩士論文)。國立中興大學,台灣省。 延伸查詢 | 3. | 張啓良(1988)。遊憩品質之研究--以森林遊樂區爲例(碩士論文)。國立成功大學,台灣省。 延伸查詢 | 圖書1. | 方世榮(1993)。行銷管理學。台北:東華書局。 延伸查詢 | 2. | 吳宜芬(1992)。服務業品質管理。台北:大展出版社有限公司。 延伸查詢 | 3. | 陳水源(1989)。遊憩體驗理論與實證研究專題選集(二)--理論基礎與實證研究之探討。台北:淑馨出版社。 延伸查詢 | 4. | Hair, J. G. Jr.、Anderson, E. R.、Tatham, R. L.(1987)。Multivariate Data Analysis。New York:Macmillan Publishing Company。 | 5. | Juran, J. M.(1974)。Quality Control Handbook。New York:McGraw-Hill Book Co.。 | 6. | Kotler, P.、Bloom, P. N.(1984)。Marketing Professional Service。Englewood Cliffs, N. J.。 | 7. | Langeard, E.、Bateson, J. E. G.、Lovellock, C.、Eigler, P.(1981)。Service Marketing News Insights from Consumers and Managers。Cambridge, MA:Marketing Science Institute。 | 8. | Sasser, W. E.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations Text and Cases。Boston:Allyn & Bacon。 | 9. | Crosby, Philip B.(1979)。Quality is Free: the Art of Making Quality Certain。New York:New American Library。 | 圖書論文1. | 林建山(1993)。培植服務業的優勢。服務業經營錦囊。中華民國管理科學學會。 延伸查詢 | |