1990年代以來，香港大眾傳播在量的方面蓬勃發展，增長迅速。然而，這並不代表它在質的方面有所改善，也並不意味著它在提高公眾知情權、捍衛新聞自由等方面有著令人讚譽的成就。恰恰相反，資本主義商業利益的激烈競爭力上1997大氣候的政治壓力，使香港傳媒在雙重的擠壓下發生畸變，其經營方式與操作生態，正在經歷著市場強勢導向的典範轉移，由此產生了一系列新聞職業道德的問題和危機。 　　本文將香港傳媒的倫理道德問題置於典範轉移的大背景下考量，提出「市場強勢典範」這一概念化 (Conceptualization) 的命題，並以此作為研究近年香港傳媒倫理道德的基本框架。本文分析最近發生的有關典型事件與案例，考查香港傳媒產生道德危機的政經原因，剖析97效應和正在形成中的市場強勢媒體典範對香港新聞界及社會造成的衝擊。

　　　　　With accented market paradigm as the conceptual framework, this paper investigates ethical problems of the Hong Kong news media and explores the upsurge of the infotainment model. It cites cases since 1993 involving overdose of sensationalism, computer manipulation of photos, invasion of privacy, verdict pronouncement by media, and use of media to give vent to personal spite, and analyzes their ethical implications. The paper explains the ethical deterioration in terms of the “1997 mentality”, an upsurge of infotainment, intense media competition, publishers' interference and legal loopholes. It is argued that in the unique context of Hong Kong, the market-driven approach adopted by the news media has evolved into a paradigm accentuating market at the sacrifice of the conventional social roles media are supposed to play.