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題名:臺北市遊覽區遊客生活型態、遊覽原因及遊後態度之研究
書刊名:銘傳學刊
作者:李芝靜余若芸
作者(外文):Lee, Chih-chingYu, Rouh-yun
出版日期:1997
卷期:8
頁次:頁41-64
主題關鍵詞:生活型態生活型態構面人口統計變數目標態度Life styleLife style constructDemographic factorObjective attitude
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:55
     本研究以問卷在臺北市故宮博物院、中正紀念堂、國父紀念館、兒童樂園、動物 園、美術館及陽明山國家公園等遊覽區內或出口處採人員訪問,以系統抽樣,每隔四名遊客 抽出一人訪問,共回收615份有效問卷,經因素分析法分析,與活動、興趣、意見有關的23 個一般生活型態及14個特殊生活型態問題後,共得9個構面,連同性別、年齡、職業及家庭 週期等人口統計變數將各遊覽區做生活型態區隔,再探討各遊覽區遊客遊覽動機及遊覽後趨 近目標的態度,向有關管理當局提供建議,俾達成提昇臺北市居民戶外休閒品質。
     Field study and survey questionaires were used to survey tourists who visited National Palace Museum、Chiang Kai-Shek's Memorial Hall、Dr. sun Yat- Sen's Memorical Hall、Municipal Children Recreation Center、Fine Art Museum and YangMingshan National park within Taipei City.Systematic Sampling methed is used to collect in total 615 valid questionaires. Answers of 23 questions related to common life style and 14 questions related to specific life style were analyzed and reduced to 9 life style construct by factor analysis. This study uses demographic factors such as sex, age, vocation and family cycle as well as the 9 life style construct to characterize the 7 touring places mentioned above. Touring Motivation and post-touring objective attitude were also explored for each touring place. Suggestions were then proposed to the organizations in charge, in order that the quality of Taipei residents' outdoor leisure life can be upgraded.
期刊論文
1.Plummer, J. T.(1974)。The application of lifestyle segmentation。Journal of Marketing,1974(Jan.),33-37。  new window
2.Kahle, L. R.、Beatly, S.、Homer, P.(1986)。Alternative Measurement Approaches to Consummer Values : The List of Values (LOV) and Values and Life Styles (VALS)。Journal of Marketing Research,13,405-409。  new window
3.King, B.(1999)。What Is Enthic Tourism? An Australian Perspective Tourism。Toutism Management,15(3),173-176。  new window
4.Riche, M. F.(1989)。VAL2。American Demogrecphics,1989(Jul.),25。  new window
5.毛治國(1991)。民國八十年觀光事業的回顧與前瞻。旅遊,22(2),3-7。  延伸查詢new window
6.姚華生(1984)。談台北市的觀光事業。旅遊,15(3),3-4。  延伸查詢new window
7.(1987)。台灣地區國民旅遊狀況調查報告。旅遊,18(9),3-4。  延伸查詢new window
學位論文
1.薛舜日(1992)。假日遊客之遊憩活動參與分析(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(1995)。Consumer behavior: implication for marketing strategy。Chicago:Irwin Inc.。  new window
2.Kahle, L. R.(1983)。Social values and social change: Adaptation to life in America。Praeger。  new window
3.Assael, Henry(1995)。Consumer behavior and marketing action。South-Western College Publishing。  new window
4.Mitchell, A.(1983)。The Nine America Life Styles。New York:Warner。  new window
5.戶外生活雜誌(1991)。台灣熱門自動旅行手冊。台北:戶外生活雜誌。  延伸查詢new window
6.交通部觀光局(1981)。國民旅遊叢書。台北:交通部觀光局。  延伸查詢new window
7.政大公企中心(1994)。中華民國82年台灣地區國民旅遊狀況調告報告。台北:交通部觀光局。  延伸查詢new window
8.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
 
 
 
 
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