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題名:國人渡假生活型態量表建構之初探--以墾丁國家公園遊客為例
書刊名:戶外遊憩研究
作者:鄭健雄劉孟奇 引用關係
作者(外文):Cheng, Jen-sonLio, Mon-chi
出版日期:2001
卷期:14:3
頁次:頁57-80
主題關鍵詞:生活型態渡假生活型態墾丁國家公園市場區隔LifestyleVacation life styleKenting National ParkMarket segmentation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(30) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:29
  • 共同引用共同引用:102
  • 點閱點閱:67
期刊論文
1.陳彰儀、鄭瀛川(1986)。職業婦女之工作、休閒關係與生活型態。國立政治大學學報,53,121。  延伸查詢new window
2.Gilbert, F. W.、Warren, W. E.(1995)。Psychographic constructs and demographic segments。Psychology & Marketing,12(3),223-237。  new window
3.Lazer, W.(1963)。Life Style Concepts and Marketing。Toward Scientific Marketing,15(4),130-139。  new window
4.譚大純、陳正男、賴孟寬(20000800)。生活型態量表之適合度檢驗、因素重組與趨勢比較:以ICP生活型態量表為例。調查研究,8,79-102。new window  延伸查詢new window
5.Woodside, A. G.、Pitts, R. E.(1976)。Effects of Consumer Life Styles, Demographics, and Travel Activities on Foreign and Domestic Travel Behavior。Journal of Travel Research,14,13-15。  new window
6.Zins, A. H.(1998)。Leisure travel choice models of theme hotels using psychographics。Journal of Travel Research,36(4),3-15。  new window
7.Lesser, Jacket A.、Hughes, Marie Adele(1986)。The Generalizability of Psychographic Market Segments across Geographic Locations。Journal of Marketing,50(1),18-27。  new window
8.Darden, W. R.、Perreault, W. D.(1975)。A multivariate analysis of media exposure & vacation behavior with life style covariates。Journal of Consumer Research,2(2),93-103。  new window
9.張良漢(19971100)。名仕健康俱樂部會員生活型態及參與行為之調查研究。聯合學報,15,117-133。  延伸查詢new window
10.賴森林、吳兆欣(19990500)。臺灣地區民眾體能活動市場區隔參與動機及其參與行為之研究。大仁學報,17,489-508。  延伸查詢new window
11.Gladwell, N. J.(1990)。A psychographic and socio-demographic analysis of State Park Inn users。Journal of Travel Research,28(4),15-20。  new window
12.侯錦雄、姚靜婉(19970900)。市民休閒生活態度與公園使用滿意度之相關研究。戶外遊憩研究,10(3),1-17。new window  延伸查詢new window
13.陳彰儀(19850700)。臺北市已婚職業婦女之休閒興趣、參與情形與生活型態。教育與心理研究,8,191-210。new window  延伸查詢new window
14.吳萬益、陳淑惠(19950900)。大學生個人特質、生活型態、休閒偏好及消費行為之關係研究。中山管理評論,3(3),30-54。new window  延伸查詢new window
15.Perreault, W. D.、Darden, D. K.、Darden, W. R.(1977)。A Psychographic Classification of Vacation Life Style。Journal of Leisure Research,9(3),208-224。  new window
16.Bowels, T.(1988)。Does classifying people by lifestyle really help the advertiser?。European Research,February,17-24。  new window
17.Abbey, J.(1979)。Does life-style profiling work?。Journal of Travel Research,18(1),8-14。  new window
18.Shih, D.(1986)。VALS as A Tool of Tourism Market Research: The Pennsylvania Experience。Journal of Travel Research,24(4),2-11。  new window
19.Wells, D. W.、Tigert, D. J.(1971)。Activities, interest and opinions。Journal of Advertising Research,11(4),27-35。  new window
20.李芝靜、余若芸(1997)。臺北市遊覽區遊客生活型態、遊覽原因及遊後態度之研究。銘傳學刊,8,41-64。new window  延伸查詢new window
圖書
1.Kotler, P.(1992)。Marketing management: Analysis, Planning and Control (Sihcdt)。New Jersey:Prentice Hall International。  new window
2.Kline, Paul(1994)。An Easy Guide to Factor Analysis。Routledge。  new window
3.Kanuk, Leslie Lazar、Schiffman, Leon G.(1978)。Consumer Behavior。Englewood Cliffs, NJ。  new window
4.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
5.別蓮蒂、E-ICP研究中心(2000)。生活型態白皮書:2000年台灣消費習慣調查報告。台北:商周出版社。  延伸查詢new window
6.Neuman, W. Lawrence(2000)。Social Research Methods: Qualitative and Quantitative Approaches。Allyn and Bacon。  new window
7.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts:PWS-KENT Publishing Company。  new window
8.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
9.Olszewska, A.、Roberts, K.(1989)。Leisure and life-style: A comparative analysis of free time。Leisure and life-style: A comparative analysis of free time。London, UK。  new window
圖書論文
1.Wind, Yoram (Jerry)、Green, Paul E.(1974)。Some Conceptual, Measurement, and Analytical Problems in Life Style Research。Life Style and Psychographics。American Marketing Association。  new window
 
 
 
 
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