本文主要評估胛生動物保護區之保育效益及其影響因素，並驗證以條件評估法評估 臺灣野生動物保護區是否存有次序效果。本研究以內大肚溪口、蘭陽溪口、無尾港水鳥保護 區等三個野生動物保護區為驗證對象，受訪樹本來自全省各縣市居民與各保護區之遊客。本 研究檢驗次序效果時將受訪者分為野生動物保護區之遊客與非遊客、居民與非居民兩大分 類。驗證結果發現保護區在問卷上之排列順序會影響部分民眾對保育效益之評價。另外，有 實際探訪野保區經驗的民眾對野生動物保護區保育價值之願付價格大於未曾去過者，居民對 其鄰近保護區的保育價值評價大於非居民。

　　　　　The purpose of this paper is to test for question-ordering effect with the contingent valuation method We use data from a survey focusing on the conservation values of three waterfowl's wildlife sanctuaries in Taiwan Respondents are separated into groups of wildlife sanctuary closely related and less related Empirical evidence shows that, for less-related group or non-resident/non-participants, willingness to pay is sensitive to the sequencing of Lan-Yang waterfowl area Similar result is found for the closely-related group when differences between the two groups, however, suggest that respondents' experience and residential district may affect their valuations toward wildlife sanctuaries Dissemination of the importance of wildlife sanctuaries is therefore suggested as an essential instrument to promote conservation policy in Taiwan.