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A.(2002)。Designing emotions。Delft：Delft University of Technology。 | | 4. | Du Plessis, E.(2005)。The advertised mind。London：Millward Brown。 | | 5. | Jöreskog, K. G.、Sörbom, D.(1984)。Lisrel VI. Analysis of linear structural relationships by maximum likelihood, instrument variables, and least squares methods。Scientific software, Indiana：Mooreville。 | | 6. | Rossiter, J. R.、Bellman, S.(2005)。Marketing communications: theory and applications。Pearson Prentice Hall。 | | 7. | Damasio, A. R.(1994)。Descartes’ error: Emotion, reason and the human brain。New York：Grosset。 | | 8. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate data analysisd。Englewood Cliffs, New Jersey：Prentice Hall。 | | 9. | Byrne, B. 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Switzerland: Zurich，http://www.ibelieveinadv.com/category/ambient-outdoor/page/39/。 | | 3. | Rapp Collins(2007)。National Union of Private Detectives: Suspicious?，Paris。，http://adsoftheworld.com/media/ambient/national_union_of_private_detectives_suspicious。 | | 4. | Storch, B.(2008)。Ambient Advertising: An Intrusion of Consumers' Private Sphere?，http://www.grin.eom/e-book/l15896/ambient-advertising-an-intrusion-of-consumers-private-phere#inside。 | 圖書論文| 1. | Luxton, S.、Drummond, L.(2000)。What is this thing called ambient advertising。Australian and New Zealand Marketing Educators Conference proceedings。Australia：Gold Coast。 | | 2. | 鄭泰昇(2003)。資訊建築實質與虛擬空間的整合設計。CAAD TALKS 1數位建築發展。臺北市：田園城市。 延伸查詢 | | 3. | Isen, Alice M.(1984)。Toward understanding the role of affect in cognition。Handbook of social cognition。Lawrence Erlbaum Associates。 | |