| 期刊論文1. | Gelderman, C. J.、Van Weele, A. J.(2002)。Strategic direction through purchasing portfolio management: A case study。Journal of Supply Chain Management,38(2),30-37。 | 2. | Webster, Frederick E. Jr.、Wind, Yoram(1972)。A General Model for Understanding Organizational Buying Behavior。Jorunal of Marketing,36(2),12-19。 | 3. | 王嘉男、朱彥貞(2014)。專案管理。科學發展,494,64-70。 延伸查詢 | 4. | Wellisch, Hans(1972)。From Information Science to Informatics: a terminological investigation。Journal of Librarianship,4(3),157-187。 | 5. | 樊祖燁、黃營杉(20140800)。組織服務採購資訊搜尋行為之研究。中華管理評論,17(3),(1)1-(1)28。 延伸查詢 | 6. | Johnston, Wesley J.、Lewin, Jeffrey E.(1996)。Organizational Buying Behavior: Toward an Integrative Framework。Journal of Business Research,35(1),1-15。 | 7. | Sheth, Jagdish N.(1973)。A Model of Industrial Buyer Behavior。Journal of Marketing,37(4),50-56。 | 學位論文1. | Hiller, T. J.(1973)。A Decision Making in the Industrial Purchasing Process(博士論文)。University of Bradford Management Center。 | 圖書1. | Sheldon, A. F.(1911)。The Art of Selling。Sheldon University Press。 | 2. | Assael, Henry(2004)。Consumer Behavior: A Strategic Approach。Houghton Mifflin Company。 | 3. | Strong, E. K.(1925)。The Psychology of Selling and Advertising。New York:McGraw-Hill。 | 4. | Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(2004)。Marketing Management--An Asian Perpective。Prentice Hall。 | 5. | PMI(2017)。A Guide to the Project Management Body of Knowledge: PMBOK® Guide。Project Management Institute。 | 6. | 許秀影(2015)。專案管理基礎知識與應用實務--專案管理入門寶典。社團法人中華專案管理學會。 延伸查詢 | 7. | 經濟部(2019)。2019中小企業白皮書。經濟部中小企業處。 延伸查詢 | 8. | Robinson, Patrick J.、Faris, Charles W.、Wind, Yoram(1967)。Industrial Buying and Creative Marketing。Boston:Allyn & Bacon。 | 9. | Bettman, Joseph R.(1979)。An Information Processing Theory of Consumer Choice。Addison-Wesley。 | 其他1. | Bartek, D.(2007)。Selling IBM's Innovative Solutions,https://www.redbooks.ibm.com/redbooks/pdfs/sg246330.pdf。 | 2. | Felder, R.(2000)。IBM Signature Selling Methodology,ftp://service.boulder.ibm.com/software/partners/cmconfcall/CM1_3_Signature_Selling.pdf。 | 3. | Rickley, M. R.(2000)。Signature Selling (SSM),ftp://ftp.software.ibm.com/software/partners/pdf/SignatureSalesOverview.pdf。 | |