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題名:一種不易失敗的組織行銷模式--組織結構化銷售管控系統之建立與實施
書刊名:商管科技季刊
作者:樊祖燁
作者(外文):Fan, Tsu-yeh
出版日期:2020
卷期:21:4
頁次:頁431-455
主題關鍵詞:中小企業組織採購組織行銷結構化銷售SMEsBusiness buyOrganizational marketingStructured selling
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:10
期刊論文
1.Gelderman, C. J.、Van Weele, A. J.(2002)。Strategic direction through purchasing portfolio management: A case study。Journal of Supply Chain Management,38(2),30-37。  new window
2.Webster, Frederick E. Jr.、Wind, Yoram(1972)。A General Model for Understanding Organizational Buying Behavior。Jorunal of Marketing,36(2),12-19。  new window
3.王嘉男、朱彥貞(2014)。專案管理。科學發展,494,64-70。  延伸查詢new window
4.Wellisch, Hans(1972)。From Information Science to Informatics: a terminological investigation。Journal of Librarianship,4(3),157-187。  new window
5.樊祖燁、黃營杉(20140800)。組織服務採購資訊搜尋行為之研究。中華管理評論,17(3),(1)1-(1)28。  延伸查詢new window
6.Johnston, Wesley J.、Lewin, Jeffrey E.(1996)。Organizational Buying Behavior: Toward an Integrative Framework。Journal of Business Research,35(1),1-15。  new window
7.Sheth, Jagdish N.(1973)。A Model of Industrial Buyer Behavior。Journal of Marketing,37(4),50-56。  new window
學位論文
1.Hiller, T. J.(1973)。A Decision Making in the Industrial Purchasing Process(博士論文)。University of Bradford Management Center。  new window
圖書
1.Sheldon, A. F.(1911)。The Art of Selling。Sheldon University Press。  new window
2.Assael, Henry(2004)。Consumer Behavior: A Strategic Approach。Houghton Mifflin Company。  new window
3.Strong, E. K.(1925)。The Psychology of Selling and Advertising。New York:McGraw-Hill。  new window
4.Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(2004)。Marketing Management--An Asian Perpective。Prentice Hall。  new window
5.PMI(2017)。A Guide to the Project Management Body of Knowledge: PMBOK® Guide。Project Management Institute。  new window
6.許秀影(2015)。專案管理基礎知識與應用實務--專案管理入門寶典。社團法人中華專案管理學會。  延伸查詢new window
7.經濟部(2019)。2019中小企業白皮書。經濟部中小企業處。  延伸查詢new window
8.Robinson, Patrick J.、Faris, Charles W.、Wind, Yoram(1967)。Industrial Buying and Creative Marketing。Boston:Allyn & Bacon。  new window
9.Bettman, Joseph R.(1979)。An Information Processing Theory of Consumer Choice。Addison-Wesley。  new window
其他
1.Bartek, D.(2007)。Selling IBM's Innovative Solutions,https://www.redbooks.ibm.com/redbooks/pdfs/sg246330.pdf。  new window
2.Felder, R.(2000)。IBM Signature Selling Methodology,ftp://service.boulder.ibm.com/software/partners/cmconfcall/CM1_3_Signature_Selling.pdf。  new window
3.Rickley, M. R.(2000)。Signature Selling (SSM),ftp://ftp.software.ibm.com/software/partners/pdf/SignatureSalesOverview.pdf。  new window
 
 
 
 
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