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題名:運用資料探勘技術預測分析持續互動性高之粉絲團:以臉書醫療健康粉絲團為例
書刊名:電子商務學報
作者:李珮如胡雅涵 引用關係李彥賢吳俊霆
作者(外文):Lee, Pei-juHu, Ya-hanLee, Yen-hsienWu, Chun-ting
出版日期:2021
卷期:23:1
頁次:頁71-95
主題關鍵詞:粉絲團診所資料探勘FacebookFan pageClinicData mining
原始連結:連回原系統網址new window
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  • 共同引用共同引用:0
  • 點閱點閱:8
期刊論文
1.Kotha, S.(1998)。Competing on the Internet: The Case of Amazon.com。European Management Journal,16(2),212-222。  new window
2.O'Reilly, Tim(2007)。What is Web 2.0: Design patterns and business models for the next generation of software。Communications & Strategies,65(1),17-37。  new window
3.Goh, K.-Y.、Heng, C.-S.、Lin, Z.(2013)。Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content。Information Systems Research,24(1),88-107。  new window
4.Ku, L.-W.、Chen, H.-H.(2007)。Mining opinions from the Web: Beyond relevance retrieval。Journal of the American Society for Information Science and Technology,58(12),1838-1850。  new window
5.Hollebeek, Linda D.(2011)。Demystifying customer brand engagement: Exploring the loyalty nexus。Journal of Marketing Management,27(7/8),785-807。  new window
6.Sabate, Ferran、Berbegal-Mirabent, Jasmina、Cañabate, Antonio、Lebherz, Philipp R.(2014)。Factors influencing popularity of branded content in Facebook fan pages。European Management Journal,32(6),1001-1011。  new window
7.Ruiz-Mafe, Carla、Martí-Parreño, Jose、Sanz-Blas, Silvia(2014)。Key drivers of consumer loyalty to Facebook fan pages。Online Information Review,38(3),362-380。  new window
8.Gamboa, A. M.、Gonçalves, H. M.(2014)。Customer loyalty through social networks: Lessons from Zara on Facebook。Business Horizons,57(6),709-717。  new window
9.Munnukka, J.、Karjaluoto, H.、Tikkanen, A.(2015)。Are Facebook brand community members truly loyal to the brand?。Computers in Human Behavior,51(Part A),429-439。  new window
10.Zheng, Xiabing、Cheung, Christy M. K.、Lee, Matthew K. O.、Liang, Liang(2015)。Building brand loyalty through user engagement in online brand communities in social networking sites。Information Technology & People,28(1),90-106。  new window
11.Kim, A. J.、Johnson, K. K. P.(2016)。Power of Consumers Using Social Media: Examining the Influences of Brand-Related User-Generated Content on Facebook。Computers in Human Behavior,58,98-108。  new window
12.Tsimonis, G.、Dimitriadis, S.(2014)。Brand strategies in social media。Marketing Intelligence & Planning,32(3),328-344。  new window
13.Obar, J. A.、Wildman, S.(2015)。Social media definition and the governance challenge: An introduction to the special issue。Telecommunications Policy,39(9),745-750。  new window
14.Beukeboom, C. J.、Kerkhof, P.、De Vries, M.(2015)。Does a virtual like cause actual liking? How following a brand's Facebook updates enhances brand evaluations and purchase intention。Journal of Interactive Marketing,32,26-36。  new window
15.Alshaikh, F.、Ramzan, F.、Rawaf, S.、Majeed, A.(2014)。Social network sites as a mode to collect health data: A systematic review。Journal of Medical Internet Research,16(7)。  new window
16.Dauwe, P.、Heller, J. B.、Unger, J. G.、Graham, D.、Rohrich, R. J.(2012)。Social networks uncovered: 10 tips every plastic surgeon should know。Aesthetic Surgery Journal,32(8),1010-1015。  new window
17.Kamboj, S.、Rahman, Z.(2016)。The influence of user participation in social media based brand communities on brand loyalty: Age and gender as moderators。Journal of Brand Management,23(6),679-700。  new window
18.Khobzi, H.、Teimourpour, B.(2015)。LCP segmentation: A framework for evaluation of user engagement in online social networks。Computers in Human Behavior,50,101-107。  new window
19.Lee, J. L.、Choudhry, N. K.、Wu, A. W.、Matlin, O. S.、Brennan, T. A.、Shrank, W. H.(2016)。Patient use of email, Facebook, and physician websites to communicate with physicians: A national online survey of retail pharmacy users。Journal of General Internal Medicine,31(1),45-51。  new window
20.Kudeshia, C.、Sikdar, P.、Mittal, A.(2016)。Spreading love through fan page liking: A perspective on small scale entrepreneurs。Computers in Human Behavior,54,257-270。  new window
21.Kretschmann, E.、Fleischmann, W.、Apweiler, R.(2001)。Automatic rule generation for protein annotation with the C4.5 data mining algorithm applied on SWISS-PROT。Bioinformatics,17(10),920-926。  new window
22.Nisar, T. M.、Whitehead, C.(2016)。Brand interactions and social media: Enhancing user loyalty through social networking sites。Computers in Human Behavior,62,743-753。  new window
23.Mabvuure, N. T.、Rodrigues, J.、Klimach, S.、Nduka, C.(2014)。A cross-sectional study of the presence of United Kingdom (UK) plastic surgeons on social media。Journal of Plastic, Reconstructive & Aesthetic Surgery,67(3),362-367。  new window
24.Ortigosa, A.、Carro, R. M.、Quiroga, J. I.(2014)。Predicting user personality by mining social interactions in Facebook。Journal of Computer and System Sciences,80(1),57-71。  new window
25.Pedrana, A.、Hellard, M.、Gold, J.、Ata, N.、Chang, S.、Howard, S.、Asselin, J.、Ilic, O.、Batrouney, C.、Stoove, M.(2013)。Queer as F**k: Reaching and engaging gay men in sexual health promotion through social networking sites。Journal of Medical Internet Research,15(2)。  new window
26.Yan, L. L.、Tan, Y.(2017)。The consensus effect in online health-care communities。Journal of Management Information Systems,34(1),11-39。  new window
27.Zhao, X. E.、Ngamkroeckjoti, C.(2014)。Determinant factors of e-loyalty: A case study of the advertising shown on facebook page of Durex, Thailand。Issues in Business Management and Economics,2(8),134-141。  new window
28.Cortes, Corinna、Vapnik, Vladimir N.(1995)。Support-Vector Networks。Machine Learning,20(3),273-297。  new window
29.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication,13(1),210-230。  new window
會議論文
1.Kohavi, Ron(1995)。A study of cross-validation and bootstrap for accuracy estimation and model selection。The 14th International Joint Conference on Artificial Intelligence。Morgan Kaufmann。1137-1143。  new window
2.Yassine, M.、Hajj, Hazem(2010)。A Framework for Emotion Mining from Text in Online Social Networks。IEEE International Conference on Data Mining Workshops。  new window
3.Bozkir, A. S.、Mazman, S. G.、Sezer, E. A.(2010)。Identification of user patterns in social networks by data mining techniques: Facebook case。  new window
4.Bagnied, M.、Speece, M.、Pongpaew, W.(2016)。Corporate Facebook and customer brand engagement in Kuwait。  new window
5.Lin, K.-C.、Wu, S.-H.、Chen, L.-P.、Yang, P.-C.(2015)。Finding the key users in Facebook fan pages via a clustering approach。2015 IEEE International Conference on Information Reuse and Integration。  new window
6.Shin, S. I.、Lee, K. Y.、Hall, D.(2014)。Exploring Facebook users' continuous visiting behaviors: Conceptual incorporation of Facebook user perceptions toward companies' Facebook fan page usage。Twentieth Americas Conference on Information Systems。  new window
7.Vadivu, V. M.、Neelamalar, M.(2015)。Digital brand management--A study on the factors affecting customers' engagement in Facebook pages。2015 International Conference on Smart Technologies and Management for Computing, Communication, Controls, Energy and Materials。  new window
圖書
1.Quinlan, J. Ross(1993)。C4.5: Programs for Machine Learning。Morgan Kaufmann Publishers。  new window
其他
1.Yeung, K.(2016)。Facebook: 60 million businesses have pages, 4 million actively advertise,https://venturebeat.com/2016/09/27/facebook-60-million-businesses-have-pages-4-million-actively-advertise/。  new window
 
 
 
 
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