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題名:資源基礎導向與市場導向之動態能耐對新產品開發專案績效之影響-以生物技術產業為研究對象
作者:蔡翠旭
作者(外文):THUI-HSU, TSAI
校院名稱:國立中正大學
系所名稱:企業管理研究所
指導教授:何雍慶
學位類別:博士
出版日期:2005
主題關鍵詞:動態能耐資源基礎論市場導向新產品開發專案績效線性結構方程DYNAMIC CAPABILITIESMARKET ORIENTATIONRESOURCES BASED VIEWNEW PRODUCT DEVELOPMENTPROJECT PERFORMANCELISREL
原始連結:連回原系統網址new window
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動態能耐是企業為因應環境而改變其核心競爭力的能耐;企業利用整合、重新認定、重建及移轉其可控制資源等方式達成此目的。本研究旨在探討市場導向與資源基礎結合,共同影響動態能耐,進而對新產品開發專案績效造成結果的差異。本研究以生物科技產業為樣本,並採「專案」為分析單位,問卷結果同時對認知重要度及現階段達程度進行了解。運用線性結構方程(LISREL)進行量化分析。目的在於加入顧客之觀點,以期增進新產品開發的績效。
研究發現:(1)市場導向與動態能耐在重要度上相關性十分明顯,但現階段達成度並不高;(2)動態能耐包含網路關係能耐、知識系統管理能耐、運用科技協助溝通能耐,皆對新產品開發專案績效之影響顯著;(3)可控制及可及之資源包含技術專業資源、團隊資源、公司背景/財務及股東結構資源、替代資源、地理因素資源(政府法規及產業平台集體利益),亦對新產品開發績效有顯著影響。
探求對動態耐之認識,如同尋找基因排序中RNA(促酶)對DNA雙螺旋體的影響。本文以行銷專業理論為主,來進行對生物科技產業跨領域之研究。
Dynamic capabilities can be defined as a set of specific and identifiable processes, or as a pool of resources that firms can integrate, reconfigure, renew, and transfer their controllable resources. The purpose of this dissertation is to:(1)focus on a more strategic level, filling in the insufficiencies of customer prospect for dynamic capabilities;(2)combine resource-based view with dynamic capabilities, and see how they form a more complete model to deal with the subject of organizational capabilities;(3)use dynamic capabilities with market orientation and resource-based view to perform empirical tests of NPD project performance in the bio-technology industry; (4)excavate variables of each construct, especially for dynamic capabilities, it is the first exploratory research of its kind.
This is a cross subject research;using the sample from the yearbook of Bio-technology 2004;the analysis cell is project-based;the methodology used is LISREL;The questionnaire is designed for two groups of answer: 1.The importance level, and 2. The present status. The results show that: (1) Market orientation is important for dynamic capabilities, but the present status has not yet caught up with; (2) Resources have been proven to be statistically significant in relation to the dynamic capabilities:a. Technology resources, b. Team work resources, c. Companies’ back ground / financial support and stock holders’ structure, d. Substitute resources, e. Geographic related resources (government regulation is even more important than industry flat-form cluster benefit); (3) Dynamic capabilities with a. Networking capabilities, b. Knowledge management system capabilities, and c. Intelligent technology for enhancing communication capabilities, are positively related to NPD project performance.
Finding new knowledge for dynamic capabilities can be likened to discovering RNA (promoter) for DNA in genetic bio-technology. This cross-subject research is based on marketing theories.
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